Show Results For
- All HBS Web
(5,734)
- Faculty Publications (564)
Show Results For
- All HBS Web
(5,734)
- Faculty Publications (564)
- July 1990
- Case
Ceramics Process Systems Corp. (B)
- May 1990 (Revised April 1995)
- Teaching Note
Karen Green, Teaching Note
- February 1990 (Revised August 2001)
- Case
Merloni Elettrodomestici SpA: The Transit Point Experiment
- December 1989 (Revised June 1991)
- Case
Motorola, Inc.: Bandit Pager Project
- December 1989 (Revised February 1993)
- Case
Frito-Lay, Inc.: A Strategic Transition (C)
- October 1989 (Revised June 1993)
- Case
Texas Eastman Co.
- April 1989
- Case
Norton Auto Supply
- March 1989 (Revised March 1999)
- Case
Metabo GmbH & Co. KG
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
- September 1987
- Background Note
What Do Venture Capitalists Do?
- April 1986 (Revised May 1989)
- Case
Alloy Rods Corp.
- July 1984 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (A)
- October 1982 (Revised September 1988)
- Case
Steven B. Belkin
- August 1974 (Revised November 1974)
- Case
Reynolds Construction Company
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Teaching Interest
Field Global Immersion
The FIELD Global Immersion (FGI) is a semester-long first-year (RC) MBA course. The course is a capstone of sorts, and it requires students to build on learnings from their first-year courses and apply them to real-world business problems. At the beginning of... View Details
- Teaching Interest
Field Global Immerson
The FIELD Global Immersion (FGI) is a semester-long first-year (RC) MBA course. The course is a capstone of sorts, and it requires students to build on learnings from their first-year courses and apply them to real-world business problems. At the beginning of the... View Details
- Research Summary
Financing New Business Formation
- Teaching Interest
General Management Program (GMP)
- Research Summary