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  • February 2024
  • Module Note

Data-Driven Marketing in Retail Markets

By: Ayelet Israeli
This note describes an eight-class sessions module on data-driven marketing in retail markets. The module aims to familiarize students with core concepts of data-driven marketing in retail, including exploring the opportunities and challenges, adopting best practices,... View Details
Keywords: Data; Data Analytics; Retail; Retail Analytics; Data Science; Business Analytics; ＂Marketing Analytics＂; Omnichannel; Omnichannel Retailing; Omnichannel Retail; DTC; Direct To Consumer Marketing; Ethical Decision Making; Algorithmic Bias; Privacy; A/B Testing; Descriptive Analytics; Prescriptive Analytics; Predictive Analytics; Analytics and Data Science; E-commerce; Marketing Channels; Demand and Consumers; Marketing Strategy; Retail Industry
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    Shunyuan Zhang

    Shunyuan Zhang is an assistant professor in the Marketing unit at Harvard Business School. She teaches the first-year Marketing course in the MBA required curriculum.

    Professor Zhang studies the sharing economy and the marketing problems that the dynamics of... View Details

    Keywords: e-commerce industry; high technology; retailing
    • 02 Feb 2016
    • News

    HBS Launches Clinical Trials Contest

      Summer R. Jackson

      Summer Jackson is an Assistant Professor of Management in the Organizational Behavior unit at Harvard Business School. She teaches LEAD in the MBA required curriculum.

      Professor Jackson is an organizational ethnographer and field researcher... View Details

        James I. Cash

        Professor Cash received a Bachelor of Science degree in Mathematics from Texas Christian University; a Master of Science in Computer Science from Purdue University's Graduate School of Mathematical Sciences; and a Doctor of Philosophy in Management Information... View Details

        Keywords: accounting industry; computer; e-commerce industry; financial services; health care; information technology industry; software
        • 29 Sep 2020
        • Blog Post

        New Life for Old Tech: Startup Provides Network Security Solutions for Obsolete Devices

        Engineering Sciences program, jointly offered by the Harvard John A. Paulson School of Engineering and Applied Sciences and Harvard Business School, in 2020. “What are the solutions available to you to secure it, and increase its... View Details

          Laura V. Jakli

          Laura Jakli is an Assistant Professor in the Business, Government, and the International Economy Unit at Harvard Business School.

          Her primary expertise is in comparative politics and examines how information communication technologies shape political... View Details
          • 23 Oct 2017
          • News

          Applications Open for Harvard Business Analytics Program

          • 29 Jun 2022
          • Blog Post

          Harvard Business School Announces the 2022-2023 Blavatnik Fellows

          Harvard Business School (HBS) has named its 2022-23 Blavatnik Fellows and the program’s ninth cohort. Launched in 2013, the Blavatnik Fellowship in Life Science Entrepreneurship is part of a gift to Harvard University from the Blavatnik... View Details
          • 29 May 2001
          • Research & Ideas

          Genomics: Can We Start Making Money Now?

          drugs, and will they be less expensive?' My answer is, 'I don't know, and probably not.' Lechleiter was one of several panelists to discuss, "Breaking the Genetic Code: The Business of Life Science in the 21st Century" at the... View Details
          Keywords: by Sean Silverthorne

            Joey Ryu

            Joey (Won Jung) Ryu is a doctoral student in the Strategy unit at Harvard Business School. Her primary interests are strategic management, economics of innovation and entrepreneurship. Prior to joining HBS, Joey received her master's degree from Cornell University... View Details
            Keywords: biotechnology; health care; pharmaceuticals; high technology; information technology industry

              Jennifer Abel

              Jennifer Abel is a doctoral student in Organizational Behavior at Harvard Business School. Broadly, her research interests include trust formation and conflict management. She received a B.A. in Cognitive Science from the University of California, Berkeley. 

               View Details
              • 26 Nov 2012
              • News

              “Indispensable: When Leaders Really Matter”

              • 12 Jun 2017
              • Video

              The Fusion of Management and Technology

              • 17 Dec 2015
              • Working Paper Summaries

              Are the 'Best and Brightest' Going into Finance? Skill Development and Career Choice of MIT Graduates

              Keywords: by Pian Shu; Education; Financial Services

                Robin J. Ely

                Robin Ely is the Diane Doerge Wilson Professor of Business Administration at Harvard Business School. She conducts research on race and gender relations in organizations with a focus on leadership, identity, and organizational culture change.... View Details

                • Profile

                Andrew Pratt

                Andrew Pratt (MBA 2015) wants to ensure that the United States remains competitive in science and technology, both in business and education. View Details
                Keywords: Nonprofit / Government; Technology

                  Ayelet Israeli

                  Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration at the Harvard Business School Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the Digital Data Design (D^3) Institute at Harvard Business School. She teaches... View Details
                  Keywords: retailing; e-commerce industry; internet; automotive
                  • Research Summary

                  - The new social production of knowledge in the social sciences and management. View Details
                  • 05 Dec 2013
                  • Op-Ed

                  Encourage Breakthrough Health Care by Competing on Products Rather Than Patents

                  usual private incentives. Can we agree to compete on therapeutic solutions, not on the underlying science we need to develop them? I'd like to hear your reflections on the matter: What should be in the commons, what should remain private?... View Details
                  Keywords: by Richard G. Hamermesh; Biotechnology; Health