Filter Results:
(676)
Show Results For
- All HBS Web
(1,192)
- People (4)
- News (262)
- Research (676)
- Events (1)
- Multimedia (1)
- Faculty Publications (112)
Show Results For
- All HBS Web
(1,192)
- People (4)
- News (262)
- Research (676)
- Events (1)
- Multimedia (1)
- Faculty Publications (112)
Sort by
- 19 Dec 2006
- First Look
First Look: December 19, 2006
arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price... View Details
Keywords: Sean Silverthorne
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
scandal offers important lessons for all companies, the first being: It’s not OK to look the other way when a leader crosses ethical lines. In the wake of #MeToo, a global campaign against sexual abuse and harassment that started in 2017, the View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
for behavior, and draws on concepts and techniques from neuroscience to inform her research in marketing. For corporations, on the other hand, the science is a means to an end goal of selling more stuff. But the tools, once restricted to biomedical research, are... View Details
- 01 Mar 2004
- Lessons from the Classroom
Mission to Mars: It Really Is Rocket Science
the "Faster, Better, Cheaper" initiative, and what did it try to achieve? A: FBC was a response to rising development costs and the high-profile failures of several missions in the late 1980s and early 1990s. Its aim was to move... View Details
Keywords: by Sean Silverthorne
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
may file for an initial public offering by the end of 2011, according to the New York Times. "Groupon has attracted remarkable interest," says Harvard Business School professor Benjamin G. Edelman. "With the economy lagging, consumers are increasingly... View Details
- 27 Nov 2006
- Research & Ideas
Manly Men, Oil Platforms, and Breaking Stereotypes
sense a man makes of himself as a man, which develops in the course of his interactions with others. A man encounters—and learns to anticipate—others' expectations of him as a man; he responds, others react, and through this... View Details
- 11 May 2011
- Research & Ideas
Building a Better Board
meaningfully to strategy development. Making It Safe To Be Critical Chief among the responsibilities of a corporate board member is to develop and share an honest assessment of the company's performance, including the performance of the... View Details
Keywords: by Carmen Nobel
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
better joint outcomes. Study 2 demonstrates the causal impact of handshaking using experimental methodology. Study 3 suggests one driver of the cooperative consequence of handshaking: negotiators expected partners who shook hands to... View Details
Keywords: by Sean Silverthorne
- 19 Apr 2011
- First Look
First Look: April 19
on the team. Although she had been the key decision-maker in the early weeks of the project, Julia Narino now finds that her team increasingly discounts her deep client expertise while deferring to the senior partner's more generalized contributions. Trouble arises... View Details
Keywords: Sean Silverthorne
- 12 Jan 2010
- First Look
First Look: Jan. 12
to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can be easily stockpiled by end-consumers, as well as who, within the... View Details
Keywords: Martha Lagace
- 22 Mar 2016
- First Look
March 22, 2016
counter this ambiguity, this paper proposes that the strength of the greedy signal relates to an individual's volunteer reputation. Results from an online experiment support this possibility: the crowd out in response to public incentives... View Details
Keywords: Sean Silverthorne
- 11 Aug 2009
- First Look
First Look: August 11, 2009
more or fewer decision-making responsibilities to managers. By simultaneously addressing the choice of both competitive actions and organizational design, the paper makes an attempt at bringing economic theory and management strategy... View Details
Keywords: Martha Lagace
- 08 May 2018
- First Look
First Look at New Research and Ideas, May 8, 2018
response to the WWII experience. We show that internment aggravated existing staffing challenges, impacted the perception of racial lines of distinctions, and recast the category “European business.” While internment was perceived and... View Details
Keywords: Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
the United States. The latest Interbrand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice the expected numbers based on the United States' command of 28... View Details
- 26 Sep 2006
- First Look
First Look: September 26, 2006
School Case 806-073 Follows the growth of an entrepreneur from his early startup activities. As the company evolves from 1998 to 2005, looks at key decisions and turning points as AtHoc's strategy adapts in response to changing market... View Details
Keywords: Sean Silverthorne
- 27 May 2009
- First Look
First Look: May 27, 2009
Working PapersThe Long-Run Risks Model and Aggregate Asset Prices: An Empirical Assessment Authors:Jason Beeler and John Y. Campbell Abstract The long-run risks model of asset prices explains stock price variation as a response to... View Details
Keywords: Martha Lagace
- 04 Dec 2007
- First Look
First Look: December 4, 2007
and Consumer Expectations Authors:Feng Zhu and Marco Iansiti Abstract This paper seeks to answer three questions. First, which drives the success of a platform, installed base, platform quality or consumer expectations? Second, when does... View Details
Keywords: Martha Lagace
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
their entrances more visible as people walked into a branch, the bank was able to substantially improve consumer acceptance. Lesson 4: Recognize That Customers' Response To Technology Varies. It is very difficult to create one customer... View Details
- 28 Oct 2014
- First Look
First Look: October 28
endogenous investment response of their competitors. As a result, firms overpay for ships and overinvest in booms and are disappointed by the subsequent low returns. Formal estimation of the model suggests that modest View Details
Keywords: Carmen Nobel
- 05 Jul 2016
- First Look
July 5, 2016
the ask is not avoided and factors that may be viewed self-servingly are neither introduced nor highlighted. In doing so, results from a field study and complementary online study document evidence that less prosocial behavior results from the mere View Details
Keywords: Sean Silverthorne