Filter Results:
(728)
Show Results For
- All HBS Web
(1,136)
- People (3)
- News (231)
- Research (728)
- Events (6)
- Multimedia (9)
- Faculty Publications (402)
Show Results For
- All HBS Web
(1,136)
- People (3)
- News (231)
- Research (728)
- Events (6)
- Multimedia (9)
- Faculty Publications (402)
Sort by
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
York, which is great for customers but also means that even some businesses with solid reputations on Yelp can be hard for people to discover,” Luca says. Dai adds: “Going into the project, we weren’t sure exactly what to expect, but our... View Details
- 25 Nov 2014
- First Look
First Look: November 25
https://hbr.org/product/venture-capital-at-the-harvard-management-company-in-historical-perspective/815047-PDF-ENG Harvard Business School Case 415-021 McKinsey & Co.-Protecting Its Reputation (A) On Tuesday, March 15, 2011, all 1,200... View Details
Keywords: Carmen Nobel
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
made by Japanese manufacturers during that time. Now, however, the overall perceptions of key competitors have dramatically changed. Toyota, in particular, has a significantly diminished reputation due to highly publicized recent recalls.... View Details
- 02 Jan 2001
- Research & Ideas
Gurus in the Garage
capitalists in the Valley function as an informal, close-knit guild. Today's employee may be tomorrow's boss; today's competitor, tomorrow's partner or acquisition. If you're an experienced, reputable member of the guild, you're entitled... View Details
Keywords: by Dorothy Leonard & Walter Swap
- 10 May 2011
- First Look
First Look: May 10
of an Italian design based bicycle manufacturer evaluates if reducing costs by outsourcing would impact its brand. The company was founded in 2005 in Italy by three friends, and in its first five years it had enjoyed steady growth and built a strong View Details
Keywords: Sean Silverthorne
- 18 May 2021
- Book
Launching a Career in the COVID Economy? Here Are 5 Tips.
It is simply a fancy word to say “having your reputation on the line in the event something goes wrong.” So you might be responsible for a project, but your manager is accountable for the project’s success. This means that if you make a... View Details
Keywords: by Carolyn DiPaolo
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
Germany in 2000, the labor costs were about 25-26 Euros per hour. In the Czech Republic it's about four Euros per hour. So it's quite dramatic. But how you assess these costs depends on productivity levels as well. And German firms are very, very productive." The... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
services frequently point to her reputation as a winner who never gives up. Having the right combination of brand attributes thus is key. Other aspects play a role too, such as good looks, public-speaking skills, and overall image. It... View Details
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
the reputation of one of the greatest global brands is sullied by a tragic alligator attack on a small child. The marketer has no greater responsibility than to ensure the safety of the consumer. So why do we not hear more about safety?... View Details
- 02 Apr 2008
- Research & Ideas
Four Companies that Conquered America
edge of innovation, and they can boost their reputations by supplying well-known U.S. firms. The market size of the U.S makes it an important target but, in addition, foreign companies often feel they have to crack the U.S. market in... View Details
Keywords: by John Quelch
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
an effort to differentiate by being more locally sourced and thereby fresher, as perceived by consumers, Chipotle was perhaps putting its brand at greater reputational risk.” Companies are increasingly outsourcing their food inspection... View Details
- November 1997
- Case
National Pork Producers Council
By: Ray A. Goldberg and Tom Clay
Al Tank, CEO of the National Pork Products Council, is facing an environmental and structural crisis in the U.S. pork industry. Can he resolve the environmental and image problems of his industry in time? Can he receive the support of both his growers and the... View Details
Keywords: Decision Choices and Conditions; Situation or Environment; Crisis Management; Environmental Sustainability; Business and Community Relations; Animal-Based Agribusiness; Industry Structures; Reputation; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States
Goldberg, Ray A., and Tom Clay. "National Pork Producers Council." Harvard Business School Case 598-053, November 1997.
- 29 May 2014
- Research & Ideas
Research Symposium 2014
status quo will put their jobs or reputations at risk, even if that fear is unwarranted. "We're all especially hard-wired to be wary in hierarchies," said Amy Edmondson. "Nobody woke up this morning and jumped out of bed because they just... View Details
- 25 Jan 2000
- Research & Ideas
Strategic Alliances
apparel and footwear, when City Year requested fifty pairs of boots for its youth service corps program. "In the philanthropic relationship," Austin observes, "each side benefits modestly. The NPO receives funding, goods, or services, while the company enhances its... View Details
Keywords: by Nancy O. Perry
- 06 Jun 2017
- First Look
First Look at New Research and Ideas: June 6, 2017
unlikely achievement of sorts. After all, Rapid7 was a venture-backed, corporate client-focused cybersecurity company, and Metasploit was a white-hat hacker community with a reputation that ranged from esoteric to “notorious.” And... View Details
Keywords: Sean Silverthorne
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
open bar happy hours with David Fairhurst, a personal friend he had promoted to oversee human resources, and the two men developed reputations for “flirting with female employees.” HR allegedly didn’t intervene despite knowledge of the... View Details
- May 2021 (Revised May 2022)
- Supplement
Odebrecht's 'Transformation Journey' (B)
By: Lynn S. Paine, Ruth Costas and Pedro Levindo
The case describes the changes in Odebrecht’s board of directors while the company had to file for court-supervised reorganization and cope with an ongoing feud within its founding family, and the new challenges that the Group’s leadership has to face. The changes in... View Details
Keywords: Corporate Misconduct; Corporate Governance; Crisis Management; Organizational Change and Adaptation; Reputation; Mission and Purpose; Business and Government Relations; Engineering; Family Business; Emerging Markets; Construction Industry; Brazil; Latin America
Paine, Lynn S., Ruth Costas, and Pedro Levindo. "Odebrecht's 'Transformation Journey' (B)." Harvard Business School Supplement 321-093, May 2021. (Revised May 2022.)
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
forthcoming Journal of Financial Economics The Effects of Media Slant on Firm Behavior By: Baloria, Vishal P., and Jonas Heese Abstract—The media can impose reputational costs on firms because of its important role as an information... View Details
Keywords: Sean Silverthorne
- 11 Nov 2014
- First Look
First Look: November 11
http://hbr.org/product/cree-inc-introducing-the-led-light-bulb/an/515026-PDF-ENG Harvard Business School Case 115-011 Virtual Revenue Recognition No abstract available. Purchase this case: http://hbr.org/product/virtual-revenue-recognition/an/115011-PDF-ENG Harvard... View Details
Keywords: Sean Silverthorne
- 15 Nov 2004
- Research & Ideas
Solving the Health Care Conundrum
commodity, the major actors have focused primarily on lowering and shifting costs, increasing their bargaining power, and restricting services. Providers have offered broad and undifferentiated services, competing based on convenience and historical View Details