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  • 03 Jan 2007
  • First Look

First Look: January 3, 2007

greatest asset—themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales pitch. Once in class, students work through an exercise... View Details
Keywords: Sean Silverthorne
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

emerged from its first sales season with two distinct customer segments: the High Net Worth (HNW) woman and the High Earner, Not Rich Yet (HENRY) woman. As it began to scale its operations, it had to decide which customer segment was the more desirable target market... View Details
Keywords: by Sean Silverthorne
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

refining its branding and retail-customer strategy—and it also seeks to expand in other markets, especially China. To become a leading year-round supplier to retailers, Camposol needs to increase the product volumes it controls, likely... View Details
Keywords: Sean Silverthorne
  • 10 May 2016
  • First Look

May 10, 2016

from identity to reputation and vice versa—is included but not explored in detail. The originality of the article is two-fold: first, developing a new integrated framework and second, refining and applying the framework to a distinctive... View Details
Keywords: Carmen Nobel
  • 19 Jan 2016
  • First Look

January 19, 2016

Black’s original conjectures, and the author highlights refinements and additions to the original list. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50338 November 2015 Journal of Thoracic and Cardiovascular Surgery... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2004
  • Research & Ideas

Secret to Success: Go for “Just Enough”

he had to refine that prediction downward to every eighteen months or so, his words received celebrity status and came to be called Moore's Law. Drawing on Moore's Law, technological innovation and billionaire wealth took on an obsessive... View Details
Keywords: by Laura Nash & Howard Stevenson
  • 01 Mar 2004
  • News

Toy Story

to refine the concept, inviting friends over to test and retest the game. The two colaunched the game, Cranium, in 1998 and found an unlikely initial partner — Starbucks — to help market and distribute it. Two more unconventional game... View Details
Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 23 Sep 2014
  • First Look

First Look: September 23

well as new digital grocery startups? Most urgently, Amazon needed to plan AmazonFresh's next step. Should the company continue refining its business model in Seattle or expand to another city? What factors should it take into account... View Details
Keywords: Sean Silverthorne
  • 23 Mar 2010
  • First Look

First Look: March 23

company's evolution, the challenges of building a community and refining a web-based competition platform are illustrated. Experiences and perspectives from TopCoder community members and clients help show what it means to work from... View Details
Keywords: Martha Lagace
  • 26 Jan 2004
  • Research & Ideas

How Women Can Get More Venture Capital

as the basic concept. And almost everyone who is willing to talk about the idea finds that it continually gets refined and better. It also gets people to buy into the idea and to understand you, your capabilities, and your business... View Details
Keywords: by Mallory Stark & Martha Lagace
  • 05 Sep 2012
  • First Look

First Look: September 5

Law Firm continued with its approach to grow through a merger, rather than organically, and was eventually merged into a bigger law firm in China. After the merger, a refined A-B-C-D model is still in use as compensation system, although... View Details
Keywords: Sean Silverthorne
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

larger class of financial and managerial consultants who sought to refine business decision-making through the introduction of statistical data and scientific analysis. The failure of most forecasting agencies to predict the stock market... View Details
Keywords: Martha Lagace
  • 28 Apr 2015
  • First Look

First Look: April 28

features offered by the evolving Zeal product, and how the team begins with a focus on personalized, peer-to-peer learning and, based on feedback, refines the product to add in-class features and create a teacher product. Students will... View Details
Keywords: Sean Silverthorne
  • 10 Jan 2012
  • First Look

First Look: January 10

2010, Eloise Bune responds to the angels' concerns, refines her presentation, and pitches her company again. Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/312055-PDF-ENG Gene Sequencing: Staking a Position in an Expanding... View Details
Keywords: Sean Silverthorne
  • 03 May 2011
  • First Look

First Look: May 3

These changes relate to: advisory notes by shareholders, refinements to board structure, non-disclosure on compensation and tightening up of certain enforcement provisions. Purchase this... View Details
Keywords: Sean Silverthorne
  • 07 Jul 2009
  • First Look

First Look: July 7

novel, as well as individual cases). Four principles guided development of the series and its associated pedagogy: 1) emphasis on integrative, soft-skill, and business-oriented aspects of IS, independent of underlying technologies; 2) student derivation and ongoing... View Details
Keywords: Martha Lagace
  • 24 Sep 2020
  • News

The Race for a Vaccine

its pipeline, Moderna had refined its development process—which begins with an analysis of a virus’s messenger RNA (mRNA)—and it had improved its production capabilities. Two months earlier, when he'd met NIAID Director Dr. Anthony Fauci... View Details
Keywords: April White; COVID-19; Scientific Research and Development Services
  • 01 Apr 2001
  • News

New Ventures New Gains

with asked tough questions that made us think about the critical issues and figure out if we had a viable business.” “John Deighton was — in a very positive way — a healthy skeptic,” says ZEFER’s Tjan of his faculty advisor. “He helped us push and View Details
Keywords: Julia Hanna and Susan Young; Martin Dubilier (MBA 1952); Business Schools & Computer & Management Training; Educational Services
  • 01 Dec 2015
  • News

Golden State of Mind

hold you back from what you want to become,” Draper tells them earnestly, his hair plastered around his face. That’s a scene from the first episode of Startup U, a reality TV show on ABC Family that follows 10 DU students through the ups and downs of View Details
Keywords: Julia Hanna
  • 19 Apr 2011
  • First Look

First Look: April 19

capacity and suggests refinements to it. We find that prior experience with both adoption and invention can indeed improve the capacity to adopt and invent valuable code, but we find that experience with adoption has the largest effect on... View Details
Keywords: Sean Silverthorne