• 2008
• Chapter

Corporate Honesty and Business Education: A Behavioral Model

By: Rakesh Khurana and Herbert Gintis

Since the mid-1970s neoclassical economic theory has dominated business school thinking and teaching in dealing with the nature of human motivation. However valuable in understanding competitive product and financial markets, neoclassical economic theory employs an... View Details

Keywords: Business Education; Ethics; Managerial Roles; Corporate Social Responsibility and Impact; Organizational Culture; Business and Shareholder Relations; Mathematical Methods; Behavior

Citation

Related

Khurana, Rakesh, and Herbert Gintis. "Corporate Honesty and Business Education: A Behavioral Model." In Moral Markets: The Critical Role of Values in the Economy, edited by Paul J. Zak. Princeton University Press, 2008.

• Article

Milestones in Marketing

By: John A. Quelch and Katherine Jocz

Marketing flourished in U.S. business schools in the prosperous years following World War II. Students preparing for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management... View Details

Keywords: Education; Business History; Marketing; Practice

Citation

Read Now

Related

Quelch, John A., and Katherine Jocz. "Milestones in Marketing." Business History Review 82, no. 4 (Winter 2008): 827–838.

• 2008
• Book

On Competition

By: M. E. Porter

Competition is one of society's most powerful forces for making things better in many fields of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it... View Details

Keywords: Leadership; Practice; Competitive Strategy; Theory; Value Creation

Citation

Find at Harvard

Purchase

Related

Porter, M. E. On Competition. Updated and Expanded Ed. Boston: Harvard Business School Publishing, 2008.

• December 2008
• Article

The Teaching of Strategy: From General Manager to Analyst and Back Again?

By: Joseph L. Bower

Courses in strategy are an outgrowth of the business policy course first taught at Harvard Business School in 1912. This article examines how the teaching of a course concerned with the development and implementation of the goals and policies of a firm changed during... View Details

Keywords: Business Education; Curriculum and Courses; Teaching; Policy; Business History; Strategy; Competitive Strategy; Corporate Strategy

Citation

Find at Harvard

Related

Bower, Joseph L. "The Teaching of Strategy: From General Manager to Analyst and Back Again?" Journal of Management Inquiry 17, no. 4 (December 2008).

• 2008
• Text Book

Corporate Information Strategy and Management: Text and Cases

By: Robert D. Austin, Lynda M. Applegate and Deborah Soule

The 8^th edition of Corporate Information Strategy and Management: Text and Cases is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information... View Details

Keywords: Decision Making; Management; Business Strategy; Information Technology

Citation

Purchase

Related

Austin, Robert D., Lynda M. Applegate, and Deborah Soule. Corporate Information Strategy and Management: Text and Cases. 8th ed. McGraw-Hill, 2008.

• 20 Oct 2008
• Other Presentation

Value-Based Health Care Delivery

By: Michael E. Porter

This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, "How Physicians Can Change the Future of Health Care," Journal of American... View Details

Keywords: Health; Brazil

Citation

Read Now

Related

Porter, Michael E. "Value-Based Health Care Delivery." Hospital Israelita Albert Einstein, São Paulo, Brazil, October 20, 2008.

• 2 Oct 2008
• Other Presentation

Creating a High-Value Health Care System: Implications for Finland

By: Michael E. Porter

This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, "How Physicians Can Change the Future of Health Care" Journal of the American... View Details

Keywords: Health; Finland

Citation

Read Now

Related

Porter, Michael E. "Creating a High-Value Health Care System: Implications for Finland." Institute for Strategy and Competitiveness, Helsinki, Finland, October 2, 2008.

• October 2008
• Article

Creativity and the Role of the Leader

By: Teresa M. Amabile and Mukti Khaire

In today's innovation-driven economy, understanding how to generate great ideas has become an urgent managerial priority. Suddenly, the spotlight has turned on the academics who've studied creativity for decades. How relevant is their research to the practical... View Details

Keywords: Leadership; Commercialization; Managerial Roles; Creativity; Innovation and Management; Social and Collaborative Networks; Diversity

Citation

Find at Harvard

Purchase

Related

Amabile, Teresa M., and Mukti Khaire. "Creativity and the Role of the Leader." Harvard Business Review 86, no. 10 (October 2008).

• October 2008
• Article

It's Time to Make Management a True Profession

By: Nitin Nohria and Rakesh Khurana

In the face of the recent institutional breakdown of trust in business, managers are losing legitimacy. To regain public trust, management needs to become a true profession in much the way medicine and law have, argue Khurana and Nohria of Harvard Business School. True... View Details

Keywords: Competency and Skills; Education; Ethics; Corporate Accountability; Management; Trust; Value Creation

Citation

Find at Harvard

Related

Nohria, Nitin, and Rakesh Khurana. "It's Time to Make Management a True Profession." Harvard Business Review 86, no. 10 (October 2008).

• October 2008
• Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska

Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details

Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation

Citation

Purchase

Related

Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as Competitive Advantage: Fundamentals." Harvard Business School Class Lecture 509-719, October 2008.

• October 2008 (Revised September 2009)
• Case

Procter & Gamble in the 21st Century (A): Becoming Truly Global

By: Rosabeth M. Kanter and Matthew Bird

Since the 1980s, Procter & Gamble had leveraged its purpose, values, and principles (PVP) to create a global company. When P&G faced difficult times in 2000, the new CEO, A.G. Lafley, leveraged the PVP to drive P&G's turnaround, integrate global operations, and guide... View Details

Keywords: Mergers and Acquisitions; Values and Beliefs; Globalized Firms and Management; Leading Change; Growth Management; Mission and Purpose; Organizational Change and Adaptation

Citation

Educators

Purchase

Related

Kanter, Rosabeth M., and Matthew Bird. "Procter & Gamble in the 21st Century (A): Becoming Truly Global." Harvard Business School Case 309-030, October 2008. (Revised September 2009.)

• 23 Sep 2008
• Other Presentation

Strategy for Social Enterprises

By: Michael E. Porter

Strategy presentation at the Harvard Business School Club of Greater New York. Topics include: strategy for museums and social enterprises. View Details

Keywords: Strategy; Society; United States

Citation

Read Now

Related

Porter, Michael E. "Strategy for Social Enterprises." Harvard Business School Club of New York Social Enterprise Summit, New York City, NY, September 23, 2008.