Publications

March 2009
Article

Customer Experience Creation: Determinants, Dynamics and Management Strategies

By: Leonard A. Schlesinger, Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen and Michael Tsiros

Retailers, such as Starbucks and Victoria's Secret, aim to provide customers a great experience across channels. In this paper we provide an overview of the existing literature on customer experience and expand on it to examine the creation of a customer experience... View Details

Keywords: Customer Focus and Relationships; Business Strategy; Growth and Development Strategy; Retail Industry

Teaching Interest

Building and Sustaining a Successful Enterprise (BSSE); HBS MBA Elective; 2018-2021

Teaching fellow for popular MBA course on strategy, entrepreneurship, and disruptive innovation
Helped develop course materials, including teaching cases, teaching notes, and module notes
Guided students in developing capstone semester... View Details

Fast Answer

Access to newspapers and other popular publications

How can I access popular publications such as the Wall Street Journal, New York Times, etc? We have special digital access to just a few papers (use your HBS email to sign up): The Financial Times The... View Details

17 Jul 2018
First Look

New Research and Ideas, July 17, 2018

that extended management theory and improved management practice. This paper draws upon public sources and the authors’ personal experiences to describe how three management... View Details

Keywords: Dina Gerdeman

October 2005 (Revised March 2010)
Teaching Note

Arauco (TN) (A) and (B)

By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell

Keywords: Integration; Pulp and Paper Industry

Purchase

Article

Evaluating and Managing Tramp Shipping Lines Performances: A New Methodology Combining Balanced Scorecard and Network DEA

By: Ying-Chen Hsu, Cheng-Chi Chung, Hsuan-Shih Lee and H. David Sherman

The shipping industry is essential for the economic development of nations like Taiwan as a means delivering and receiving cargo. Shipping has been depressed since 2008 as a result of the financial crisis increasing pressure for the shipping lines to operate more... View Details

Keywords: Network Data Envelopment Analysis; Shipping Line; Centralized Approach; Cross-efficiency; Balanced Scorecard; Performance Evaluation

2011
Working Paper

Quantity vs. Quality: Exclusion by Platforms with Network Effects

By: Andrei Hagiu

This paper provides a simple model of platforms with direct network effects, in which users value not just the quantity (i.e., number) of other users who join, but also their average quality in some dimension. A monopoly platform is more likely to exclude low-quality... View Details

Keywords: Multi-sided Platforms; Exclusion; Quality And Quantity; Cost; Governing Rules, Regulations, and Reforms; Network Effects; Market Participation; Digital Platforms; Monopoly; Quality; Motivation and Incentives; Strategy

18 May 2011
News

What CEOs Do, and How They Can Do it Better

Article

Distributionally Robust Optimization and Its Tractable Approximations

By: Joel Goh and Melvyn Sim

In this paper we focus on a linear optimization problem with uncertainties, having expectations in the objective and in the set of constraints. We present a modular framework to obtain an approximate solution to the problem that is distributionally robust and more... View Details

Keywords: Information Technology; Mathematical Methods; Operations

How do monetary policy rules, monetary policy uncertainty, and macroeconomic shocks affect the risk properties of US Treasury bonds? The exposure of US Treasury bonds to the stock market has moved considerably over time. While it was slightly positive on average... View Details

2013
Article

Multinational Corporations, Global Justice and Corporate Responsibility: A Question of Purpose

By: Nien-he Hsieh

Do multinational corporations (MNCs) have a responsibility to address unjust conditions—not simply by refraining from contributing to injustice, but also by actively working to bring about a just state of affairs? This paper examines whether this question can be... View Details

Keywords: Multinational Corporations; Global Justice; Corporate Purpose; Corporate Responsibility; Human Needs; Multinational Firms and Management; Corporate Social Responsibility and Impact

Article

Innovations in Retail Operations: Thirty Years of Lessons from Production and Operations Management

By: Marshall Fisher and Ananth Raman

We review papers published in Production and Operations Management (POM) during its thirty-year history that deal with retail operations issues with an empirical approach. The papers span a range of issues, from traditional ones like forecasting and inventory... View Details

Keywords: RFID; Innovation and Invention; Technology Adoption; Operations; E-commerce; Strategy; Retail Industry

Purchase

27 Jul 2020
Book

Reflection: The Pause That Brings Peace and Productivity

little frightening because, you know, this is the time when I’m supposed to sit down with a pad of paper and really think ahead, and you’d much rather be busy because it’s so... View Details

Keywords: by Dina Gerdeman

August 2014
Article

Religion, Politician Identity and Development Outcomes: Evidence from India

By: Sonia Bhalotra, Irma Clots-Figueras, Guilhem Cassan and Lakshmi Iyer

This paper investigates whether the religious identity of state legislators in India influences development outcomes, both for citizens of their religious group and for the population as a whole. Using an instrumental variables approach derived from a regression... View Details

Keywords: Politician Identity; Infant Mortality; Primary Education; India; Muslim; Fairness; Religion; Government and Politics; India

2020
Working Paper

Design and Analysis of Switchback Experiments

By: Iavor I Bojinov, David Simchi-Levi and Jinglong Zhao

In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted... View Details

Keywords: Switchback Experiments; Design; Analysis; Mathematical Methods