Public Relations Industry - Publications - Faculty & Research - Harvard Business School

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October 2015 (Revised January 2017)
Case

UPower Technologies Inc.

By: Joseph B. Lassiter III, William A. Sahlman and Liz Kind

The UPower founders, Jake DeWitte and Caroline Cochran, were recent graduates from MIT's Nuclear Science and Engineering Department. They chose to attend Palo Alto–based Y Combinator's accelerator program to focus on building a "mini" nuclear reactor that would produce... View Details

Keywords: Nuclear; Nuclear Energy; Nuclear Power; Energy Markets; New Nuclear; Entrepreneurial Finance; Entrepreneurial Marketing; Business ＆ Government Relations; Off-grid; Energy; Renewable Energy; Energy Generation; Energy Sources; Entrepreneurship; Marketing; Business and Government Relations; Energy Industry; Utilities Industry; United States

2021
Working Paper

Technology Differentiation and Firm Performance

By: Sam Arts, Bruno Cassiman and Jianan Hou

Prior work has extensively studied how investing in R&D and building a technology portfolio relate to superior firm performance. However, the value of a firm’s technology portfolio should also be driven by the degree to which it is more unique and technologically... View Details

Keywords: Technology Portfolio; Differentiation; Competitiveness; Organizations; Technology; Performance; United States

November 2012
Case

Edison Schools, Inc.

By: Thomas R. Eisenmann and Lauren Barley

Edison Schools, Inc., a pioneer in the for-profit management of public schools, demonstrates the challenges and opportunities related to private sector involvement in the delivery of a public good. Follows the organization from its start-up through its initial public... View Details

Keywords: Charter Schools; Conflict of Interests; Initial Public Offering; For-Profit Firms; Public Sector; Market Entry and Exit; Education; Business Startups; Education Industry

Research Summary

Overview

By: Debora L. Spar

My work focuses generally on the intersection between technological change and societal structures, and on the many areas in which business both shapes and is shaped by societal norms. View Details

Keywords: Technological And Scientific Innovation; Technological Change: Choices And Consequences; Business ＆ Government Relations; Business And Community; Capitalism; Reproduction; Technological Innovation; Government and Politics; Gender; Business History; Business and Government Relations; Education Industry; United States; Europe; Africa; Asia

Article

How History Shaped the Innovator's Dilemma

By: Tom Nicholas

In 1993, four years prior to the publication of Clayton Christensen’s highly influential book, The Innovator’s Dilemma, the Business History Review (BHR) published an article by Christensen titled “The Rigid Disk Drive Industry: A History of... View Details

Keywords: Clayton Christensen; Impact; Innovation and Invention; Disruptive Innovation; Research

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April 2006
Case

Edison Schools, Inc.: From the Candle to the Light Bulb?

Edison Schools, Inc., a pioneer in the for-profit management of public schools, demonstrates the challenges and opportunities related to private sector involvement in the delivery of a public good. Follows the organization from its start-up through its initial public... View Details

Keywords: Private Ownership; Public Sector; Education; Conflict and Resolution; Public Administration Industry; Public Administration Industry; United States

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September 2014 (Revised May 2017)
Case

Fresno's Social Impact Bond for Asthma

By: John A. Quelch and Margaret L. Rodriguez

In 2014, Social Impact Bonds (SIBs) were quickly gaining popularity as an investment vehicle which joined together private investors and nonprofits to tackle social issues. Although numerous SIB projects and proposals had cropped up across the U.S. following the launch... View Details

Keywords: Social Enterprise; Health Care; Marketing; Bonds; Financing; Asthma; Air Pollution; Air Quality; Chronic Disease; Public Health; Health; Health Care and Treatment; Finance; Health Industry; Health Industry; United States

07 Oct 2019
Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

Switch Habits Juul vaping products have become a cigarette alternative for adult smokers and a growing concern among parents of teens. What the company did initially to head off concerns. Cost-cutting Leads to Turbulence in the Airline View Details

Keywords: by Sean Silverthorne; Retail; Air Transportation

November 2016
Case

Pete & Gerry's

By: Jose Alvarez and Natalie Kindred

March 2014
Teaching Note

Royal Caribbean Cruises Ltd.: Safety, Environment and Health

By: John A. Quelch

In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details

Keywords: Health Care; Public Health; Cruising; Cruise Lines; Royal Caribbean; Safety; Security; Biodefense; Epidemic; Norovirus; Fire Safety; Crew; Environmental Protection; Innovation; Ship Design; Vacation; Recreation

February 2014 (Revised June 2014)
Case

Royal Caribbean Cruises Ltd.: Safety, Environment and Health

By: John A. Quelch and Margaret L. Rodriguez

In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details

March 2016 (Revised April 2017)
Teaching Note

Bridj and the Business of Urban Mobility (A): Introducing a New Model

By: Rosabeth Moss Kanter and Jonathan Cohen

This note is for the purpose of aiding classroom instructors in the use of the Harvard Business School case "Bridj and the Business of Urban Mobility: Introducing a New Model." Instructors may use it to help students understand the challenges that come with disrupting... View Details

Career Coach

Zoe Sun

Zoe wants to help students, particularly international students who require visa sponsorship, understand opportunities available in the private equity industry and in finance industry more broadly. Having... View Details

October 2012 (Revised February 2019)
Case

Whaling Ventures

By: Tom Nicholas and Jonas Peter Akins

Whaling was a prominent global industry in the nineteenth century and the United States was dominant. By 1850 there were about 900 whaling ships in the world and 700 of these were American. Rates of return on capital were high compared to benchmark investments, at... View Details

Keywords: Whaling; Organization Design; Entrepreneurship; Venture Capital; Finance; Organizational Design; Industry Growth; History; United States

May 2011 (Revised March 2013)
Case

Marshall & Gordon: Designing an Effective Compensation System (A)

By: Heidi K. Gardner and Kerry Herman

CEO Kelly Browne wrestles with the design of a new compensation system to promote the collaboration and cross-selling necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service... View Details

Keywords: Change Management; Customer Relationship Management; Compensation and Benefits; Retention; Growth and Development Strategy; Growth Management; Organizational Culture; Partners and Partnerships; Motivation and Incentives; Alignment; Public Relations Industry

December 2014
Article

Clusters, Convergence, and Economic Performance

By: Mercedes Delgado, Michael E. Porter and Scott Stern

This paper evaluates the role of regional cluster composition in regional industry performance. On the one hand, diminishing returns to specialization in a location can result in a convergence effect: the growth rate of an industry within a region may be declining in... View Details

Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; United States

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Video

Dr. Raghunath Mashelkar

Dr. Raghunath Mashelkar, former Director General of the Council of Scientific and Industrial Research (CSIR), speaks on competition between India and China as it relates to innovation, arguing that investment from industry should be increased to bolster India’s global... View Details

February 2016 (Revised March 2018)
Case

Labor, Capital, and Government: The Anthracite Coal Strike of 1902

By: David Moss and Marc Campasano

In late October 1902, President Theodore Roosevelt felt relieved after months of anxiety and uncertainty. Workers in Pennsylvania's anthracite coal industry had been on strike for five months, threatening to leave eastern cities in the cold without enough heating fuel... View Details

Keywords: Governance; Agreements and Arrangements; Business and Government Relations; Labor; Law; Policy; Mining; History; Mining Industry; Pennsylvania

January 2020 (Revised July 2020)
Supplement

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel Fisher

In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses... View Details

Paul A. Gompers

Paul Gompers, Professor of Business Administration at the Harvard Business School, specializes in research on financial issues related to start-up, high growth, and newly public companies. Professor Gompers has an appointment in both the View Details

Keywords: information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry

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