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  • July 2010 (Revised January 2017)
  • Background Note

Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)

By: Thomas Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric that allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset... View Details
Keywords: Customer Lifetime Value; Return On Investment; Customer Acquisition; Customer Retention; Customer Churn; "Marketing Analytics"; Marketing; Customer Relationship Management; Customer Focus and Relationships; Customer Value and Value Chain; Management Analysis, Tools, and Techniques; Marketing Strategy; Measurement and Metrics; Strategic Planning; Value
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Steenburgh, Thomas, and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)." Harvard Business School Background Note 525-017, July 2010. (Revised January 2017.)
  • October 2020 (Revised June 2021)
  • Case

Francisco Partners Private Credit Opportunity Fund

By: Luis M. Viceira, John D. Dionne, Soracha Prathanrasnikorn and Ari Sunshine
In April 2020, Scott Einsenberg, the Head of Credit at the private equity firm Francisco Partners, is deciding whether to go ahead with extending a private lending agreement to Eventbrite, Inc. (NYSE: EB), a leading global event management and online ticketing... View Details
Keywords: Private Debt; Private Credit; Industry Evolution; Private Equity; Investment; Analysis
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Viceira, Luis M., John D. Dionne, Soracha Prathanrasnikorn, and Ari Sunshine. "Francisco Partners Private Credit Opportunity Fund." Harvard Business School Case 221-002, October 2020. (Revised June 2021.)
  • 12 Jan 2015
  • Research & Ideas

Regulators Ease Up on Companies Generating Political Benefits

doing something—usually donating money—to set it in motion. “My results suggest the more you treat the uninsured and the more you provide medical education the less likely you will be subject to these enforcement actions” But what if... View Details
Keywords: by Michael Blanding
  • July 2017
  • Background Note

An Overview of the NGO and Philanthropy Sectors in India

By: V. Kasturi Rangan and Shashank Shah
The note provides an overview of the size and structure of India’s philanthropic sector. It describes the evolution of the sector and its size in numbers and money. It also provides brief descriptions of selected NGOs/Nonprofits in India in different categories to give... View Details
Keywords: Social Sector; Nonprofit Sector; Philanthropic Sector; Philanthropy and Charitable Giving; Nonprofit Organizations; India
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Rangan, V. Kasturi, and Shashank Shah. "An Overview of the NGO and Philanthropy Sectors in India." Harvard Business School Background Note 518-017, July 2017.
  • Article

Competitiveness in a Globalised World: Michael Porter on the Microeconomic Foundations of the Competitiveness of Nations, Regions, and Firms

By: Michael E. Porter, Brian Snowdon and George Stonehouse
In this paper, we provide the text of an interview with Professor Michael Porter discussing his research and ideas relating to the microeconomic foundations of global competitiveness. The discussion provides a microeconomic perspective on some of the key issues... View Details
Keywords: Economics
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Porter, Michael E., Brian Snowdon, and George Stonehouse. "Competitiveness in a Globalised World: Michael Porter on the Microeconomic Foundations of the Competitiveness of Nations, Regions, and Firms." Journal of International Business Studies 37, no. 2 (March 2006): 163–175.
  • December 1992 (Revised May 1993)
  • Case

Porsche AG

By: Robert S. Kaplan
Describes the financial management of the research and development departments of an automobile manufacturer and technology supplier. Existing cost systems measure accurately the costs incurred by department and by project. But little formal information is provided... View Details
Keywords: Financial Management; Cost Accounting; Research and Development; Machinery and Machining; Auto Industry; Technology Industry
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Kaplan, Robert S. "Porsche AG." Harvard Business School Case 193-071, December 1992. (Revised May 1993.)
  • 03 Jul 2012
  • Research & Ideas

HBS Faculty on Supreme Court Health Care Ruling

experts in the health care field, to provide their views on various facets of one of this country's most important and complex problems. Bill George Professor of Management Practice, former chair and CEO of Medtronic, and author of 7... View Details
Keywords: Re: Multiple Faculty; Health
  • October 2021 (Revised May 2023)
  • Case

Project Maji: Pricing Water in Sub-Saharan Africa

By: Elie Ofek, Marco Bertini, Dilyana Karadzhova Botha and Esel Çekin
In July 2021, Sunil Lalvani, founder and CEO of Project Maji, a non-profit social enterprise headquartered in Dubai that had already provided sustainable, clean water solutions to 80,000 people living in rural communities across Ghana and Kenya, was facing an important... View Details
Keywords: Water; Pricing; Nonprofit Organizations; Projects; Price; Decision Making; Social Enterprise; Growth and Development Strategy; Equity; Green Technology; Social and Collaborative Networks; Africa; Dubai
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Ofek, Elie, Marco Bertini, Dilyana Karadzhova Botha, and Esel Çekin. "Project Maji: Pricing Water in Sub-Saharan Africa." Harvard Business School Case 522-043, October 2021. (Revised May 2023.)
  • May 2022 (Revised June 2024)
  • Case

LOOP: Driving Change in Auto Insurance Pricing

By: Elie Ofek and Alicia Dadlani
John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing... View Details
Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry
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Ofek, Elie, and Alicia Dadlani. "LOOP: Driving Change in Auto Insurance Pricing." Harvard Business School Case 522-073, May 2022. (Revised June 2024.)
  • Article

Ein Booster für die Pharmabranche [A Booster for the Pharmaceutical Industry]

By: Ariel Dora Stern, Timo Minssen, W. Nicholson Price, II and Christoph Grimpe
mRNA technology has just helped to develop vaccines against COVID-19. Now, like Apple's iOS, it could provide the basis for new innovation platforms. View Details
Keywords: mRNA; COVID-19; Vaccines; Health Care and Treatment; Health Pandemics; Innovation and Invention; Health Industry
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Stern, Ariel Dora, Timo Minssen, W. Nicholson Price, II, and Christoph Grimpe. "Ein Booster für die Pharmabranche [A Booster for the Pharmaceutical Industry]." Harvard Business Manager (July 2022).
  • December 2008 (Revised June 2010)
  • Background Note

Political and Economic History of the People's Republic of China: An Annotated Timeline

By: Regina M. Abrami, William C. Kirby, Elisabeth Koll and F. Warren McFarlan
Brief political, economic, and social timeline of China from 1949 to present to give context on and provide overview of modern Chinese history. View Details
Keywords: Economics; Government and Politics; History; Society; China
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Abrami, Regina M., William C. Kirby, Elisabeth Koll, and F. Warren McFarlan. "Political and Economic History of the People's Republic of China: An Annotated Timeline." Harvard Business School Background Note 309-073, December 2008. (Revised June 2010.)
  • September 2006
  • Exercise

"Shad" Process Flow Design (A)

By: Roy D. Shapiro
Provides detailed instructions to prepare for factory demonstration day. A rewritten version of an earlier exercise. View Details
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Shapiro, Roy D. "Shad" Process Flow Design (A). Harvard Business School Exercise 607-025, September 2006.
  • July 2006 (Revised August 2012)
  • Background Note

Innovating in Health Care-Glossary

By: Regina E. Herzlinger
Provides a glossary of terms used in Harvard Business School's Innovating in Health Care, 2006, Course. View Details
Keywords: Health Care and Treatment; Innovation and Invention
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Herzlinger, Regina E. "Innovating in Health Care-Glossary." Harvard Business School Background Note 307-011, July 2006. (Revised August 2012.)
  • February 1999 (Revised June 2003)
  • Exercise

"Shad" Process Flow Design (C)

By: Roy D. Shapiro
Provides detailed instructions to prepare for factory demonstration day. A rewritten version of an earlier exercise. View Details
Keywords: Production
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Shapiro, Roy D. "Shad" Process Flow Design (C). Harvard Business School Exercise 699-145, February 1999. (Revised June 2003.)
  • November 1994 (Revised October 2011)
  • Background Note

Innovation: A Customer-Driven Approach

By: Marco Iansiti, Thomas J. Kosnik and Ellen Stein
Provides a selection of methodologies for the investigation of user needs, concept development, and product design. View Details
Keywords: Customer Relationship Management; Product Design
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Iansiti, Marco, Thomas J. Kosnik, and Ellen Stein. "Innovation: A Customer-Driven Approach." Harvard Business School Background Note 695-016, November 1994. (Revised October 2011.)
  • August 2024
  • Technical Note

Is Concentrated Ownership Good?

By: Christina R. Wing, Everett Alexander and Justin Huang
This note provides an overview of factors to consider when valuing a closely held, private business. View Details
Keywords: Private Ownership; Valuation
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Wing, Christina R., Everett Alexander, and Justin Huang. "Is Concentrated Ownership Good?" Harvard Business School Technical Note 625-033, August 2024.
  • July 2017 (Revised October 2017)
  • Supplement

Becton Dickinson: Innovation and Growth (B)

By: Raffaella Sadun, Michael Beer and James Weber
This (B) case supplements the (A) case by providing additional information and updates through early 2016. View Details
Keywords: Transformation; Change Management; Innovation Leadership; Mergers and Acquisitions; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Strategy; Medical Devices and Supplies Industry; Health Industry; Manufacturing Industry; United States
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Sadun, Raffaella, Michael Beer, and James Weber. "Becton Dickinson: Innovation and Growth (B)." Harvard Business School Supplement 717-504, July 2017. (Revised October 2017.)
  • November 2018
  • Case

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

By: John A. Quelch and Katherine B. Hartman
Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details
Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning
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Quelch, John A., and Katherine B. Hartman. "Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)." Harvard Business School Brief Case 919-513, November 2018.
  • 06 May 2024
  • Research & Ideas

The Critical Minutes After a Virtual Meeting That Can Build Up or Tear Down Teams

lead to misunderstandings and discord that can damage working relationships, she says. In a post-pandemic world where hybrid meetings have become the norm for many businesses, the findings provide a cautionary tale about the rifts that... View Details
Keywords: by Michael Blanding
  • 01 Aug 2023
  • What Do You Think?

As Leaders, Why Do We Continue to Reward A, While Hoping for B?

universal desire of students and administrators alike is for good teaching. What’s rewarded? Faculty research and publication. What provides greater mobility to faculty? Research and publication. So the complaint about lack of interest in... View Details
Keywords: by James Heskett
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