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      • August 2009 (Revised August 2010)
      • Case

      Slanket: Responding to Snuggie's Market Entry

      By: John A. Deighton and Leora Kornfeld
      How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
      Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
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      Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
      • August 26, 2009
      • Comment

      Where Cash for Clunkers Ran Off the Road

      By: John A. Quelch
      Today, let us celebrate the end of an unjustifiable drain on the U.S. taxpayer: the Cash for Clunkers (C4C) program.

      True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
      Keywords: Government Programs; Environmental Impact; Government Waste; Customer Behavior; Economic Growth; Economy; Financial Crisis; Government and Politics; Leadership; Marketing; Programs; Value; Auto Industry; Consumer Products Industry; Public Administration Industry; United States
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      Quelch, John A. "Where Cash for Clunkers Ran Off the Road." Harvard Business School Working Knowledge (August 26, 2009).
      • August 2009 (Revised April 2012)
      • Case

      Genzyme's CSR Dilemma: How to Play its HAND

      By: Christopher A. Bartlett, Tarun Khanna and Prithwiraj Choudhury
      Genzyme, a global biotechnology company, launches a program to develop therapies for neglected diseases (e.g., malaria, TB), giving away the intellectual property. This case focuses on the decision of which diseases, which partnerships, and which markets should... View Details
      Keywords: Global Strategy; Health Care and Treatment; Intellectual Property; Corporate Social Responsibility and Impact; Partners and Partnerships; Research and Development; Biotechnology Industry
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      Bartlett, Christopher A., Tarun Khanna, and Prithwiraj Choudhury. "Genzyme's CSR Dilemma: How to Play its HAND." Harvard Business School Case 910-407, August 2009. (Revised April 2012.)
      • July 2009 (Revised December 2009)
      • Case

      Echoing Green

      By: Julie Battilana, Thomas J. DeLong and James Weber
      This case presents the leadership challenges that Cheryl Dorsey, the president of Echoing Green, faces in early 2009. Echoing Green is a fellowship program that seeks to improve society by identifying and supporting social entrepreneurs who launch organizations to... View Details
      Keywords: Change Management; Financial Crisis; Social Entrepreneurship; Leadership Style; Organizational Structure; Personal Development and Career; Social Enterprise
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      Battilana, Julie, Thomas J. DeLong, and James Weber. "Echoing Green." Harvard Business School Case 410-013, July 2009. (Revised December 2009.)
      • July 2009 (Revised August 2009)
      • Case

      From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys

      By: F. Warren McFarlan and Michael Vitale
      This case focuses on the growth of an innovative non-profit institution that motivates aboriginal children to attend school by harnessing their love of football. View Details
      Keywords: Nonprofit Organizations; Business or Company Management; Growth and Development Strategy; Problems and Challenges; Welfare; Education; Sports; Service Industry
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      McFarlan, F. Warren, and Michael Vitale. "From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys." Harvard Business School Case 910-402, July 2009. (Revised August 2009.)
      • July 2009 (Revised June 2015)
      • Case

      Citigroup's Exchange Offer

      By: Robin Greenwood and James Quinn
      Citigroup faced considerable distress in early 2009. In late 2008, the bank had accepted $45 billion in preferred equity from the United States government via the Troubled Assets Relief Program (TARP). Yet, the stock had continued to slide in early 2009. In late... View Details
      Keywords: Financial Crisis; Capital Markets; Banks and Banking; Stocks; Price; Globalized Markets and Industries; Financial Services Industry
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      Greenwood, Robin, and James Quinn. "Citigroup's Exchange Offer." Harvard Business School Case 210-009, July 2009. (Revised June 2015.)
      • June 2009
      • Case

      Manchester Products: A Brand Transition Challenge

      By: John A. Quelch and Heather Beckham
      In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan's Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household... View Details
      Keywords: Acquisitions; Consumer Marketing; Brand Equity; Branding; Brands and Branding; Marketing Communications; Marketing Strategy; Mergers and Acquisitions; Retail Industry; Consumer Products Industry; United States
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      Quelch, John A., and Heather Beckham. "Manchester Products: A Brand Transition Challenge." Harvard Business School Brief Case 094-043, June 2009.
      • June 2009 (Revised July 2010)
      • Case

      Goldman Sachs: The 10,000 Women Initiative

      By: Christopher Marquis, V. Kasturi Rangan and Cathy Ross
      Describes the conception, development, and implementation of Goldman Sachs' five-year, $100 million philanthropic initiative to provide practical business and management education to 10,000 women around the globe. The initiative recently celebrated its first... View Details
      Keywords: Partners and Partnerships; Corporate Social Responsibility and Impact; Business Education; Gender; Philanthropy and Charitable Giving; Financial Services Industry; Education Industry
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      Marquis, Christopher, V. Kasturi Rangan, and Cathy Ross. "Goldman Sachs: The 10,000 Women Initiative." Harvard Business School Case 509-042, June 2009. (Revised July 2010.)
      • 2009
      • Case

      High Potentials Leadership Program (Executive Education)

      By: Julie Battilana
      Keywords: Leadership Development; Personal Development and Career
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      Battilana, Julie. "High Potentials Leadership Program (Executive Education)." 2009.
      • 2009
      • Working Paper

      Informed and Interconnected: A Manifesto for Smarter Cities

      By: Rosabeth Moss Kanter and Stanley S. Litow
      The need for a fresh approach to U.S. communities is more urgent than ever because of the biggest global economic crisis since the Great Depression. Through examination of the barriers to solving urban problems (and the ways they reinforce each other), this paper... View Details
      Keywords: Transformation; Investment; Urban Scope; Leadership; Safety; Civil Society or Community; Technology Networks; United States
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      Kanter, Rosabeth Moss, and Stanley S. Litow. "Informed and Interconnected: A Manifesto for Smarter Cities." Harvard Business School Working Paper, No. 09-141, June 2009.
      • May 2009 (Revised December 2009)
      • Case

      Reliance Baking Soda: Optimizing Promotional Spending

      By: John A. Quelch and Heather Beckham
      Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details
      Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry
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      Quelch, John A., and Heather Beckham. "Reliance Baking Soda: Optimizing Promotional Spending." Harvard Business School Brief Case 094-127, May 2009. (Revised December 2009.)
      • May 2009 (Revised December 2009)
      • Teaching Note

      Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)

      By: John A. Quelch and Heather Beckham
      Teaching Note to Briefcase 4128 View Details
      Keywords: Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Marketing Channels; Mathematical Methods; Advertising; Budgets and Budgeting; Product Marketing; Communication Strategy
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      Quelch, John A., and Heather Beckham. "Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)." Harvard Business School Teaching Note 094-128, May 2009. (Revised December 2009.)
      • May 2009 (Revised January 2011)
      • Case

      HubSpot: Inbound Marketing and Web 2.0

      By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
      This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
      Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
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      Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
      • 2009
      • Chapter

      Evaluating the Impact of SA8000 Certification

      By: Michael J. Hiscox, Claire Schwartz and Michael W. Toffel
      SA 8000, along with other types of certification standards and corporate codes of conduct, represents a new form of private governance of working conditions, initiated and implemented by companies, labor unions, and non-governmental activist groups. Whether these codes... View Details
      Keywords: Corporate Governance; Working Conditions; Standards; Performance Evaluation
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      Hiscox, Michael J., Claire Schwartz, and Michael W. Toffel. "Evaluating the Impact of SA8000 Certification." In Social Accountability 8000: The First Decade -- Implementation, Influence, and Impact, edited by Deborah Leipziger. Greenleaf Publishing, 2009.
      • 2009
      • Case

      Kaiser Permanente Executive Leadership Program (Executive Education)

      By: Julie Battilana
      Keywords: Leadership Development; Personal Development and Career; Health Industry
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      Battilana, Julie. "Kaiser Permanente Executive Leadership Program (Executive Education)." 2009.
      • April 2009 (Revised May 2010)
      • Case

      Partners In Health: HIV Care in Rwanda

      By: Michael E. Porter, Scott S. Lee, Joseph Rhatigan and Jim Yong Kim
      In 2005, Partners in Health (PIH) was invited by the Rwandan Ministry of Health to assume responsibility for the management of public health care in two rural districts in Eastern Rwanda and create an HIV treatment program at these sites. PIH successfully implemented a... View Details
      Keywords: Developing Countries and Economies; Health Care and Treatment; Health Testing and Trials; Medical Specialties; Service Delivery; Nonprofit Organizations; Expansion; Health Industry; Rwanda
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      Porter, Michael E., Scott S. Lee, Joseph Rhatigan, and Jim Yong Kim. "Partners In Health: HIV Care in Rwanda." Harvard Business School Case 709-474, April 2009. (Revised May 2010.)
      • April 2009 (Revised June 2010)
      • Case

      U.S. Subprime Mortgage Crisis: Policy Reactions (B)

      By: Laura Alfaro and Renee Kim
      In March 2009, the U.S. economy was in a severe recession not seen since the Great Depression after the subprime mortgage crisis had spiraled out of control. The situation had dramatically changed in one year since the Federal Reserve Board had helped to bailout... View Details
      Keywords: Financial Crisis; Central Banking; Mortgages; Globalized Economies and Regions; Policy; United States
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      Alfaro, Laura, and Renee Kim. "U.S. Subprime Mortgage Crisis: Policy Reactions (B)." Harvard Business School Case 709-045, April 2009. (Revised June 2010.)
      • 2009
      • Working Paper

      Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

      By: Shawn A. Cole, Thomas Sampson and Bilal Zia
      Financial development is critical for growth, but its micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We... View Details
      Keywords: Banks and Banking; Saving; Knowledge Acquisition; Emerging Markets; Motivation and Incentives; Financial Services Industry; India; Indonesia
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      Cole, Shawn A., Thomas Sampson, and Bilal Zia. "Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?" Harvard Business School Working Paper, No. 09-117, April 2009. (Revised October 2009, September 2010, October 2010.)
      • March 2009 (Revised July 2010)
      • Case

      IBM: The Corporate Service Corps

      By: Christopher Marquis and Rosabeth M. Kanter
      Describes the conception, development, and implementation of the Corporate Services Corps (CSC), an international community service assignment for high-potential IBM employees. The year 2008 was the pilot year of the CSC program, and 100 of IBM's best global employees... View Details
      Keywords: Developing Countries and Economies; Global Strategy; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Structure; Partners and Partnerships; Non-Governmental Organizations
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      Marquis, Christopher, and Rosabeth M. Kanter. "IBM: The Corporate Service Corps." Harvard Business School Case 409-106, March 2009. (Revised July 2010.)
      • March 2009 (Revised July 2014)
      • Case

      PNC Financial: Grow Up Great (A)

      By: Christopher Marquis, V. Kasturi Rangan and Alison Comings
      In 2003, PNC Financial focused its corporate citizenship and philanthropic resources on a ten-year, $100 million investment in early childhood education called PNC Grow Up Great. The case tracks the origination of Grow Up Great, how it was developed and implemented... View Details
      Keywords: Early Childhood Education; Philanthropy and Charitable Giving; Leadership; Brands and Branding; Corporate Social Responsibility and Impact; Organizational Structure; Business and Community Relations
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      Marquis, Christopher, V. Kasturi Rangan, and Alison Comings. "PNC Financial: Grow Up Great (A)." Harvard Business School Case 409-108, March 2009. (Revised July 2014.)
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