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  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

Deborah L. Soule and Lynda M. Applegate Abstract This paper examines virtual team learning in new product development situations. New product development activities manifest novelty, uncertainty and... View Details
Keywords: Martha Lagace
  • 09 Mar 2009
  • Research & Ideas

How to Revive Health-Care Innovation

industry.The challenge that we face—making health care affordable and conveniently accessible to most people—is not unique to health care. Almost every industry began with services and products that were so complicated and expensive to... View Details
Keywords: by Clayton M. Christensen, Jerome H. Grossman, M.D. M.D. & Jason Hwang; Health
  • 29 Oct 2000
  • Research & Ideas

Building a Powerful Prestige Brand

started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most... View Details
Keywords: by Nancy F. Koehn; Consumer Products; Consumer Products; Consumer Products
  • 12 Jul 2016
  • First Look

July 12, 2016

lines every week. Based in the United Kingdom, ASOS shipped products to 240 countries and territories, and international sales represented more than 50% of total revenues. But when new CEO Nick Beighton took... View Details
Keywords: Sean Silverthorne
  • 09 Feb 2009
  • Research & Ideas

Uncompromising Leadership in Tough Times

because of aggressive discounting by its chief competitor. Revenue in one of Dreyer's new product lines began to drop. And one of its customers threatened to terminate its long-term distribution contract.... View Details
Keywords: by Martha Lagace
  • 16 Jun 2009
  • First Look

First Look: June 16

invested in the rural areas based on the company's participation in the government-mandated "Connect Every Village" project, China Mobile took advantage of this foundation and created new products and value-added services in... View Details
Keywords: Martha Lagace
  • 17 Jun 2002
  • Research & Ideas

Entrepreneurship in Asia and Foreign Direct Investment

strength or weakness of local entrepreneurship in host countries, Huang argued. The institutional quality of an economy, which affects the efficiency of capital allocation and the security of property rights of productive and innovative... View Details
Keywords: by Martha Lagace
  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

AT&T joined Coca-Cola as an announced partner, and live testing of UPromise's service began. The company still confronted the formidable difficulties of putting an extremely complex business on line and enrolling consumers through its... View Details
Keywords: by John S. Rosenberg
  • 07 Nov 2007
  • Op-Ed

How Marketing Hype Hurt Boeing and Apple

would be delayed. Apple's stock, although it rebounded after a strong earnings report, dropped six percent when the company announced a $200 price cut on the iPhone only 8 weeks after the product launched. CEOs, often dismissive of... View Details
Keywords: by John Quelch; Consumer Products; Consumer Products
  • 08 Jul 2002
  • Research & Ideas

How to Fashion Your New E-Business Model

when a market participant or network of participants is able to leverage capabilities and infrastructure to increase revenues and profitability within a single product line or market. Economies of scope are... View Details
Keywords: by Lynda M. Applegate
  • 07 Jan 2009
  • What Do You Think?

Is the World Really Flat?

Arnott put it, "Entrepreneurship is the motor that gets technology to market." According to Kamal Gupta, "Scientific research and technological innovations create new products, but the top line and bottom View Details
Keywords: by Jim Heskett
  • 22 Jul 2015
  • Research & Ideas

Name Your Price. Really.

galleries. But there was a catch: I couldn't just put my money in a slot; I had to stand in line with everyone else, many of whom were paying the suggested donation of $15. Sometimes, I boldly told the clerk I would pay 5 cents. Other... View Details
Keywords: by Michael Blanding; Consumer Products
  • 08 Nov 2016
  • First Look

November 8, 2016

foods, which had previously been colored with dyes extracted from natural plants and organic minerals, helping them to achieve mass production and mass marketing. Color was easier to control, reproduce, and commoditize than other sensory... View Details
Keywords: Sean Silverthorne
  • 12 Jul 2020
  • Book

The Harvard Business School Faculty Summer Reader 2020

“what would I have done in that situation?” Interesting and diverse characters, great acting, and multiple story lines made for compelling viewing. Rosabeth Moss Kanter On my serious reading pile are books about American history and the... View Details
Keywords: by Staff
  • 30 Mar 2010
  • First Look

First Look: March 30

the two tendencies can be explained as a product of a contingent recency effect: although the estimations reflect negative recency, choice behavior reflects positive recency. A similar pattern is observed in the field study: immediately... View Details
Keywords: Sean Silverthorne
  • 03 Jul 2018
  • What Do You Think?

Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?

Madrolly When Should a Board Encourage a Triple Bottom Line Philosophy? Respondents to this month’s column provided a resounding “no” to the question of whether CEO Satya Nadella should accede to the wishes of a vocal minority of... View Details
Keywords: by James Heskett; Computer; Technology
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

description in which the company, organization, or enterprise runs as a kind of military operation in which everyone lines up and falls in line. Although in the early 20th century many businesses were structured along such lines, “command... View Details
Keywords: by Christina Pazzanese
  • 15 Sep 2003
  • Research & Ideas

The Lessons of New-Market Disruption

characterized disk drive capability. In fact, it had been HP's consistently superior capacity that had enabled the DMD to hold a profitable position. DMD's existing customers, high-performance laptop and desktop manufacturers, were not interested in the 1.3" model... View Details
Keywords: by Clark Gilbert; Technology
  • 05 May 2003
  • What Do You Think?

Is This a Golden Era for Marketing Productivity?

percent of new products fail within five years ... To the extent that a few, well-chosen customers might provide valuable insights into what would improve the quality of life, Professor Zaltman's ideas might be just what marketing has... View Details
Keywords: by James Heskett
  • 13 Aug 2007
  • Research & Ideas

The Dark Side of Trust

black plumber. Some brochures included a line that TrapGuard was certified by the International Plumbing Code, a set of standards developed by the International Code Council. Others did not. A month later, the research team followed up... View Details
Keywords: by Sean Silverthorne; Service
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