Product Life Cycle - Publications - Faculty & Research

22 Oct 2021
Research & Ideas

Want Hybrid Work to Succeed? Trust, Don’t Track, Employees

diverge from the typical nine-to-five. Contrary to some expectations—but consistent with years of research—that flexibility has actually spurred worker productivity to improve. In polls that Neeley has taken at companies in a variety of... View Details

Keywords: by Michael Blanding

26 Jun 2018
First Look

New Research and Ideas, June 26, 2018

hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore the benefit to enthusiasts of moving... View Details

Keywords: Dina Gerdeman

19 Apr 2010
Research & Ideas

The History of Beauty

the consumer products giant Unilever, published some years ago. This company had a long-established business in soap and other toiletries, but spent decades after World War II striving without great success to expand its business into... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

01 Feb 2022
Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

runs), and scaling (the development of a full-fledged new product or service). "Becoming a corporate explorer is not a route to a safe or easy career." The authors share the stories of influential explorers, such as retired IBM manager... View Details

Keywords: by Lane Lambert

Web

My Summer of Joy with the National Parks Service - Recruiting

funding model to ensure their long-term viability within the park service. Before I started at HBS, I was a medical device engineer working on products for Operating Rooms and Intensive Care Units. I came to school passionate about access... View Details

Web

Business Finance Course Online | HBS Online

potential projects Examine how capital markets work and how they affect your business Develop a financial intuition that will give you the confidence to make effective decisions in your career and life Who Will Benefit Early and... View Details

Web

Entrepreneurial Management Curriculum - Faculty & Research

Entrepreneurship in Life Sciences Satish Tadikonda Fall 2024 Q1Q2 3.0 Entrepreneurship Outside the Valley (also listed under Finance) Paul Gompers Spring 2025 Q3Q4 3.0 Field Course: Business of the Arts (also listed under Marketing and... View Details

Web

Women at HBS - Alumni

Inc.; and Sheryl Sandberg (MBA 1995), COO of Facebook; and attend a wide range of alumni panel discussions and faculty presentations . More than 4,000 alumni took part in a " Life and Leadership After HBS " survey. An exhibit, Building... View Details

01 Jun 2023
News

From Big Pharma to Startup

the life cycle of the company”—from proof of concept to platform and product development. It plans to focus first on creating oral versions of peptide hormone drugs used to... View Details

Keywords: April White

Web

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

Insights & Advice 11 Dec 2023 Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy Becca Carnahan Author HBS Team tag Alumni Consumer Products / Retail Student & Alumni Stories Kyle Leahy (MBA 2011) stepped... View Details

25 Aug 2014
HBS Case

Starbucks Reinvented

comfort, connection, and respect for its product and the communities Starbucks serves. CEO Howard Schultz has reignited Starbucks with innovative new offerings and by refocusing workers on the company's core values.Photo: iStockPhoto So... View Details

Keywords: by Julia Hanna; Food & Beverage

22 Nov 2023
News

So You Want to Join a Startup

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: At age 29, Gus Bessalel (MBA 1988) decided to leave consulting for a decidedly less glamorous life as an entrepreneur, working out of a storage room in the bowels of an underground hotel... View Details

Web

Winners & Runners-Up | New Venture Competition

thin film strip which can be shipped and stored without refrigeration, eliminating the need for the cold-chain. Vaxess strives to not only lower the cost of distribution, but also increase access to life-saving products for people around... View Details

09 Oct 2001
Research & Ideas

Driven: How Human Nature Shapes Organizations

and Nohria examine how an organization built around the four-drive theory might look. The return from your work must be the satisfaction which that work brings you and the world's need of work. With it, life is heaven, or as near heaven... View Details

Keywords: by Paul Lawrence & Nitin Nohria

23 Aug 2011
First Look

First Look: August 23

http://www.amacad.org/publications/Challenges.aspx Advertising, the Matchmaker Authors:Bharat N. Anand and Ron Shachar Publication:RAND Journal of Economics 42, no. 2 (summer 2011) Abstract We empirically study the informational role of advertising in matching... View Details

Keywords: Sean Silverthorne

12 Mar 2021
News

My Favorite Case

it is important to consider the context and development life cycle of an idea when collecting data or running an experiment—what have we really learned from this experience. —Amy Lieb (MBA 2001) Back to top... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

20 Oct 2023
News

Highlights from the Fall 2023 Alumni Board Meeting

On the evening of Wednesday, October 11, Alumni Board members joined with current HBS students in the Spangler Center for "A Conversation about Life Lessons", which was led by Leslie Perlow, the Konosuke Matsushita Professor of Leadership. This October, more than 75... View Details

26 Apr 2022
Book

What Does Your Business Stand For? Why Building Trust Starts with Purpose

emphasized autonomy as an operating norm, to the point where employees who had worked in more conventional organizations found the transition jarring. Leaders integrated crowdsourcing into decision-making, most notably in the firm’s View Details

Keywords: by Ranjay Gulati

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

seemingly archaic products including the fountain pen and the vinyl record. "What this research suggests is that it is possible to prolong the life of some technologies, along with the organizations and... View Details

Keywords: by Carmen Nobel; Consumer Products; Consumer Products; Consumer Products

01 Sep 2023
News

Alumni and Faculty Books

Edited by Margie Kelley The Happiness Handbook By Landon Carter (MBA 1967) Marshall and McClintic Publishing Have you ever wished you had the instruction manual for being a happy human on planet Earth? This book will answer some of life’s fundamental questions: Who am... View Details

Publications