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10 Mar 2009
First Look

First Look: March 10, 2009

or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily stockpiled by end-consumers as... View Details

Keywords: Martha Lagace

25 Jul 2017
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First Look at New Research and Ideas: July 25, 2017

cast may deviate dramatically from pure QV predictions because of the complex and refined nature of equilibrium play. Most plausibly, voting behavior and outcomes would be determined predominately by social and psychological forces, would exhibit few of the View Details

Keywords: Carmen Nobel

08 Dec 2015
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December 8, 2015

countries. The book draws on literatures and archives that have previously only been available in Spanish, while the concluding chapter makes use of Harvard Business School's new project known as “Creating Emerging Markets,” which View Details

Keywords: Sean Silverthorne

22 Nov 2016
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November 22, 2016

might affect retailer demand. We explore the drivers of this demand increase, including changes in retailer assortment and order frequency. We discuss features of a retail buyer’s decision context identified through our field work that... View Details

Keywords: Sean Silverthorne

07 Aug 2012
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First Look: August 7

several features of the data, including equilibrium dividend policies similar to a Lintner partial-adjustment model; modal dividend changes of zero, stronger market reactions to dividend cuts than increases, relative infrequency and... View Details

Keywords: Sean Silverthorne

15 Apr 2008
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First Look: April 15, 2008

bicycle but for whom the folding feature might add value? Finally, should Montague license its technology to one of the leading mainstream bicycle manufacturers in order to increase adoption vs. continuing to go it alone in the View Details

Keywords: Martha Lagace