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  • 03 Dec 2007
  • Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn about marketers, rather than the other way around.... View Details
Keywords: by Julia Hanna; Publishing; Advertising
  • August 2001 (Revised March 2003)
  • Case

PassAct, Inc.

PassAct is a virtual distributor for high-tech R&D components and products, taking orders from researchers within companies, passing them on to appropriate suppliers, and monitoring fulfillment. Customers order from a Web-based catalog with built-in work-flow... View Details
Keywords: Internet and the Web; Order Taking and Fulfillment; Web Services Industry
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  • 2012
  • Working Paper

The Impact of Modularity on Intellectual Property and Value Appropriation

By: Carliss Y. Baldwin and Joachim Henkel
Modularity is a means of partitioning technical knowledge about a product or process. When state-sanctioned intellectual property rights are ineffective or costly to enforce, modularity can be used to hide information and thus protect intellectual property (IP). We... View Details
Keywords: Strategy; Open Source Distribution; Value; Complexity; Intellectual Property
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  • 24 Jan 2005
  • Research & Ideas

Rethinking Activity-Based Costing

three activities. But while that distribution did reflect how workers spent their productive time, the fact that their total productive time was significantly less than their... View Details
Keywords: by Robert S. Kaplan & Steven R. Anderson
  • January 2016 (Revised July 2018)
  • Case

Cyberdyne: A Leap to the Future

By: Doug J. Chung and Mayuka Yamazaki
Cyberdyne Inc. was a Japanese technology venture that wanted to commercialize a hybrid assistive limb (HAL). HAL was a robotic exoskeleton system for people who had difficulty walking due to nervous system disabilities resulting from stroke, spinal cord injury (SCI),... View Details
Keywords: Go-to-market Strategy; Pricing; Sales Channel; Technological Innovation; Marketing; Sales; Distribution; Strategy; Medical Devices and Supplies Industry
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  • 12 Apr 2022
  • Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

age, or other demographics, they may start making inferences about the product beyond just the product characteristics themselves—and it can lead to some negative consequences sometimes. [With dating], it... View Details
Keywords: by Kara Baskin
  • Research Summary

Self-environment relationship and its effect on decisions under risk and uncertainty

My research seek to better understand the main cognitive and social abilities that guide our judgments, and the ways they interact with aspects of the situation to shape humans' decisions. It is currently comprised of three related... View Details

  • Web

HBS - The year in Review

are the latest in a series of steps over the past decade to reduce financial barriers to enrolling in the two-year, full-time MBA Program. In the official announcement in August 2022, Dean Datar said, “We know that talent is much more evenly View Details
  • 01 Jan 2007
  • News

Jaime Augusto Zobel de Ayala, MBA 1987

successful. Ayala has shown strong growth over the past decade despite fluctuations in the Asian economy. Recent initiatives, such as a public-private partnership with the Philippine government to distribute water; a global portfolio of... View Details
  • 11 Sep 2018
  • First Look

New Research and Ideas, September 11, 2018

Information or Wing It? A Model of Dynamic Pricing with Seller Learning By: Huang, Guofang, Hong Luo, and Jing Xia Abstract—Pricing idiosyncratic products is often challenging because the seller, ex ante, lacks information about the... View Details
Keywords: Dina Gerdeman
  • 23 Aug 2016
  • First Look

August 23, 2016

affects interventional cardiologists deciding between two types of cardiac stents. Analyzing 147,000 choices over six years, we find that individuals do respond to negative news by using the focal production tool less often. However, we... View Details
Keywords: Sean Silverthorne
  • August 2021 (Revised November 2024)
  • Case

Intenseye: Powering Workplace Health and Safety with AI (A)

By: Michael W. Toffel and Youssef Abdel Aal
Intenseye was a Turkey-based technology startup that deployed machine learning algorithms to workplace camera feeds in order to identify unsafe worker actions and unsafe working conditions, in order to help improve worker safety. The case describes how Intenseye’s... View Details
Keywords: Privacy; Product Development; Operations; Technological Innovation; Value Creation; Production; Distribution; Safety; Risk and Uncertainty; Distribution Industry; Distribution Industry; Distribution Industry; Turkey; Middle East; United States
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  • 14 Jul 2014
  • Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

of the bell curve, says Avery, product designers can discover truly innovative breakthroughs. "Only by looking at consumers who fall within those tails of the normal distribution can you understand the... View Details
Keywords: by Michael Blanding
  • 02 Jun 2009
  • First Look

First Look: June 2, 2009

in many creative industries, monetary incentives play a reduced role in motivating authors to remain creative. Data on the supply of new works are consistent with the argument that file sharing did not discourage authors and publishers. Since the advent of file... View Details
Keywords: Martha Lagace
  • 13 Mar 2023
  • Research & Ideas

What Would It Take to Unlock Microfinance's Full Potential?

In the 50 years since modern microfinance was introduced as a tool to fight poverty, institutions have distributed hundreds of millions of loans to people in developing countries. Such loans are repaid at rates often as high as 98... View Details
Keywords: by Jen McFarland Flint; Financial Services
  • 21 Feb 2012
  • First Look

First Look: Feb. 21

multinational, dispersed shareholder, and private-equity owned firms are typically well managed. Stronger product market competition and higher worker skills are associated with better management practices. Less regulated labor markets... View Details
Keywords: Sean Silverthorne
  • 19 Mar 2019
  • First Look

New Research and Ideas, March 19, 2019

forthcoming Academy of Management Discoveries Creativity, Artificial Intelligence, and a World of Surprises By: Amabile, Teresa M. Abstract—In recent years, progress has been made toward AI Creativity, which I define as the production of... View Details
Keywords: Dina Gerdeman
  • 11 Apr 2023
  • Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

Traditional investing classifications consider Walmart a consumer staples retailer, but the company owns more than 6,000 retail and distribution properties around the world—the portfolio dwarfs those of many commercial real estate firms.... View Details
Keywords: by Danielle Kost; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • August 2016 (Revised June 2017)
  • Case

Oversight Systems

By: Frank V. Cespedes and Amram Migdal
The case, set in May 2016, discusses sales strategy and managing sales and service at Oversight Systems, an Atlanta, Georgia–based software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational inefficiencies. Included... View Details
Keywords: Sales; Sales Strategy; Entrepreneurial Sales; Entrepreneurial Sales And Marketing; Software Sales; Marketing; Marketing Management; Pricing; Salesforce Management; Distribution Channels; Marketing Strategy; Technology Industry; North America; United States; Atlanta; Georgia (state, US)
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  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

largest, most professionally managed global companies find it hard to predict the success of product launches, and can stumble badly. One estimate is that 90 percent of new fragrance launches fail. Getting the word out to consumers, and... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics