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      Product DesignRemove Product Design →

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      • March 1991
      • Article

      Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: Raytheon's New Product Center, 1969-89

      By: R. M. Kanter, J. North, L. Richardson, C. Ingols and J. Zolner
      Keywords: Business Ventures; Business or Company Management; Entrepreneurship; Manufacturing Industry
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      Kanter, R. M., J. North, L. Richardson, C. Ingols, and J. Zolner. "Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: Raytheon's New Product Center, 1969-89." Journal of Business Venturing 6 (March 1991): 145–163.
      • February 1991 (Revised February 1992)
      • Case

      Appex Corp.

      By: Nitin Nohria
      1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through... View Details
      Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Information Technology Industry; Telecommunications Industry; United States
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      Nohria, Nitin. "Appex Corp." Harvard Business School Case 491-082, February 1991. (Revised February 1992.)
      • January 1991
      • Case

      Volkswagen of America: Audi 5000 (A)

      By: Stephen A. Greyser
      Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
      Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States
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      Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
      • January 1991
      • Article

      Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: The New Venture Process at Eastman Kodak, 1983-89

      By: R. M. Kanter, L. Richardson, J. North and E. Morgan
      Keywords: Design; Entrepreneurship; Business Ventures; Business History; Consumer Products Industry
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      Kanter, R. M., L. Richardson, J. North, and E. Morgan. "Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: The New Venture Process at Eastman Kodak, 1983-89." Journal of Business Venturing 6 (January 1991): 63–82.
      • November 1990 (Revised March 1994)
      • Supplement

      Digital Equipment Corp.: The Kodak Outsourcing Agreement (B)

      By: Lynda M. Applegate and Herminia M. Ibarra
      Describes "Frantic Friday," the day the Digital-Kodak contract was scheduled to be signed. Designed to be handed out in class. View Details
      Keywords: Job Cuts and Outsourcing; Technology; Consumer Products Industry; Consumer Products Industry
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      Applegate, Lynda M., and Herminia M. Ibarra. "Digital Equipment Corp.: The Kodak Outsourcing Agreement (B)." Harvard Business School Supplement 191-040, November 1990. (Revised March 1994.)
      • November 1990 (Revised April 1999)
      • Case

      General Motors: Packard Electric Division

      By: Steven C. Wheelwright
      Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology... View Details
      Keywords: Business Divisions; Cost; Management Style; Product Design; Product Development; Production; Projects; Groups and Teams; Conflict and Resolution; Technology; Auto Industry
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      Wheelwright, Steven C. "General Motors: Packard Electric Division." Harvard Business School Case 691-030, November 1990. (Revised April 1999.)
      • March 1990
      • Case

      Lehrer McGovern Bovis, Inc. (Abridged)

      By: Steven C. Wheelwright
      Describes the growth of a construction management company and the operating problems it now encounters. Designed to introduce students to the value of competition in the construction industry, to show how the techniques of value analysis can be used to strategic... View Details
      Keywords: Entrepreneurship; Operations; Construction; Growth Management; Quality; Competition; Problems and Challenges; Performance Productivity; Management Analysis, Tools, and Techniques; Construction Industry
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      Wheelwright, Steven C. "Lehrer McGovern Bovis, Inc. (Abridged)." Harvard Business School Case 690-074, March 1990.
      • March 1990
      • Article

      Architectural Innovation: The Reconfiguration of Existing Product Technologies and The Failure of Established Firms

      By: Rebecca M. Henderson and Kim B. Clark
      Keywords: Design; Innovation and Invention; Product; Information Technology; Failure; Business Ventures
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      Henderson, Rebecca M., and Kim B. Clark. "Architectural Innovation: The Reconfiguration of Existing Product Technologies and The Failure of Established Firms." Administrative Science Quarterly 35, no. 1 (March 1990): 9–30. (Reprinted in The Management of Innovation, edited by John Storey, London: Elgar, 2004; Managing Strategic Innovation and Change, edited by M.Tushman and P. Anderson, Oxford University Press, 2004; and in Strategic Management of Technology and Innovation, edited by Robert Burgelman, Clayton Christensen and Steven Wheelwright. Oxford University Press, 2004. Translated into Chinese for inclusion in an ASQ sponsored collection of "best papers" in 2005.)
      • March 1990
      • Article

      Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms

      By: R. Henderson and K. B. Clark
      Keywords: Design; Innovation and Invention; Failure; Information Technology; Product
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      Henderson, R., and K. B. Clark. "Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms." Administrative Science Quarterly 35, no. 1 (March 1990): 9–30.
      • January 1990 (Revised February 1990)
      • Teaching Note

      Sedalia Revisited, Teaching Note

      By: Roy D. Shapiro
      Teaching Note for (9-687-004). View Details
      Keywords: Factories, Labs, and Plants; Design; Quality; System; Employees; Framework; Competition; Production; Strategy
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      Shapiro, Roy D. "Sedalia Revisited, Teaching Note." Harvard Business School Teaching Note 690-024, January 1990. (Revised February 1990.)
      • January 1990 (Revised February 1990)
      • Case

      MSA: The Software Company--Planning the AMAPs Product Line

      By: Robert J. Dolan
      MSA has commissioned a major market research study to assess demand potential for a computer software system designed for aerospace and defense contractors. Students must evaluate the results of the study (including a conjoint analysis) to assess whether MSA should... View Details
      Keywords: Product; Marketing; Mathematical Methods; Software
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      Dolan, Robert J. "MSA: The Software Company--Planning the AMAPs Product Line." Harvard Business School Case 590-069, January 1990. (Revised February 1990.)
      • April 1989 (Revised December 1998)
      • Background Note

      Household Furniture Industry in 1986

      By: Michael E. Porter and Cynthia A. Montgomery
      Profiles the household furniture industry in the United States in 1986. Designed for use with Masco Corp. (A) and (B). View Details
      Keywords: Supply and Industry; Consumer Products Industry
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      Porter, Michael E., and Cynthia A. Montgomery. "Household Furniture Industry in 1986." Harvard Business School Background Note 389-189, April 1989. (Revised December 1998.)
      • April 1989 (Revised December 1998)
      • Case

      Masco Corp. (A)

      By: Michael E. Porter and Cynthia A. Montgomery
      Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy... View Details
      Keywords: Diversification; Market Entry and Exit; Corporate Strategy; Rank and Position; Consumer Products Industry
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      Porter, Michael E., and Cynthia A. Montgomery. "Masco Corp. (A)." Harvard Business School Case 389-186, April 1989. (Revised December 1998.)
      • April 1989 (Revised November 1998)
      • Supplement

      Masco Corp. (B)

      By: Michael E. Porter and Cynthia A. Montgomery
      Describes Masco's initial entry strategy and is designed as an in-class handout. View Details
      Keywords: Market Entry and Exit; Diversification; Consumer Products Industry
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      Porter, Michael E., and Cynthia A. Montgomery. "Masco Corp. (B)." Harvard Business School Supplement 389-187, April 1989. (Revised November 1998.)
      • March 1989 (Revised March 1999)
      • Case

      Metabo GmbH & Co. KG

      By: Robert S. Kaplan
      A privately owned German power tool company was dissatisfied with its existing cost system. The system could not produce timely accurate reports on cost center operations, and newly purchased automated machines were attracting large overhead costs. A new, highly... View Details
      Keywords: Activity Based Costing and Management; Cost; Budgets and Budgeting; Capital Budgeting; Cost Management; Reports; Private Ownership; Business or Company Management; Consumer Products Industry; Germany
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      Kaplan, Robert S. "Metabo GmbH & Co. KG." Harvard Business School Case 189-146, March 1989. (Revised March 1999.)
      • February 1989 (Revised October 1994)
      • Case

      Asahi Breweries Ltd.

      By: Malcolm S. Salter
      Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details
      Keywords: Competitive Strategy; Expansion; Leadership; Organizational Structure; Product Launch; Management Teams; Business or Company Management; Marketing Strategy; Supply Chain Management; Mission and Purpose; Food and Beverage Industry; Japan
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      Salter, Malcolm S. "Asahi Breweries Ltd." Harvard Business School Case 389-114, February 1989. (Revised October 1994.)
      • January 1989 (Revised March 1991)
      • Case

      General Electric Canada: Designing a New Organization

      By: Lynda M. Applegate and James I. Cash Jr.
      General Electric Canada used sociotechnical design techniques to restructure its financial, administrative, facilities, and information technology service from a decentralized, hierarchical organization to a centralized organization composed of self-managing,... View Details
      Keywords: Organizational Design; Information Technology; Groups and Teams; Change; Communication; Information; Industrial Products Industry; Canada
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      Applegate, Lynda M., and James I. Cash Jr. "General Electric Canada: Designing a New Organization." Harvard Business School Case 189-138, January 1989. (Revised March 1991.)
      • January 1989 (Revised April 1991)
      • Case

      General Electric: Valley Forge (A)

      By: Robert L. Simons
      A series of eight vignette cases designed to be taught in one classroom session. This case describes a potential problem in the way that General Electric has billed the government under a large defense contract. Designed to allow students to discuss what actions top... View Details
      Keywords: Government Administration; Contracts; Policy; Accounting; Management Teams; Business and Government Relations; Industrial Products Industry
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      Simons, Robert L. "General Electric: Valley Forge (A)." Harvard Business School Case 189-009, January 1989. (Revised April 1991.)
      • November 1988
      • Case

      Honeywell Residential Division: New Product Development

      By: Steven C. Wheelwright
      Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details
      Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry
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      Wheelwright, Steven C. "Honeywell Residential Division: New Product Development." Harvard Business School Case 689-035, November 1988.
      • May 1988 (Revised November 1990)
      • Case

      Airbus vs. Boeing (B): The Storm Intensifies

      By: Malcolm S. Salter
      Discusses the growing competition faced by U.S. producers of civil aircraft due to the success and expanding product line of Airbus Industries. Designed to foster discussion of international trade policy as it affects producers in the industry and to encourage firm... View Details
      Keywords: Trade; Policy; Negotiation; Competition; Competitive Strategy; Aerospace Industry; United States
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      Salter, Malcolm S. "Airbus vs. Boeing (B): The Storm Intensifies." Harvard Business School Case 388-145, May 1988. (Revised November 1990.)
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