Filter Results:
(944)
Show Results For
- All HBS Web (944)
- Faculty Publications (180)
Show Results For
- All HBS Web (944)
- Faculty Publications (180)
- 30 Sep 2024
- News
The Making of a Streaming Sensation
to succeed the post-Peak TV era. READ MORE April White: I know that over the course of your career, you have been involved in production of a lot of TV and movies, but I want to talk about Geek Girl specifically today, and that just... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
554, with billings for 2006 estimated at $1 billion. The agency’s client list now includes brands such as Volkswagen, Burger King, and Virgin Atlantic, among others. “The business I loved is the business we’re in now — being completely integrated with a client’s View Details
- 01 Sep 2020
- News
Ink: The Habit of Innovation
Leaders have gone to great lengths in the name of innovation—and yet far too often these efforts fall short, according to Scott Anthony (MBA 2001), a senior partner at the growth-strategy consulting firm Innosight and one of the authors of Eat Sleep Innovate: How to... View Details
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
working to expand a fledgling business operating in a new, as yet largely undefined, market. Heinz and Noble believed that they had no time to lose. To make the most of the opportunity they saw before them, they would have to use their limited financial resources and... View Details
Keywords: by Nancy F. Koehn
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
versions of products originally designed for wealthier markets. This approach rarely succeeds. But some companies have committed themselves to understanding the needs of less-affluent customers and using this knowledge to devise View Details
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
mathematics. Yet they often struggle to fit the profiles sought by employers. A growing number of companies, including SAP, Hewlett Packard Enterprise, and Microsoft, have reformed their HR processes in order to access neurodiverse talent—and are seeing View Details
Keywords: Re: Multiple Faculty
- Profile
Colt Stander
thinking, design and business have much in common. “To create a good product, you have to know all the influences behind manufacturing the product and consumer behavior. I became interested in business because I knew that to create the... View Details
- 25 Aug 2022
- News
A New Platform for Alumni Engagement
alumni to inform future research. “HBS is applying the innovation model to teaching, which will make it possible to creatively inspire engaged learning ...” —Morgan McKenney (MBA 2003) “HBS is applying the innovation model to teaching,... View Details
Keywords: April White
- Web
Wartime Innovation - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
one of Doriot's former students, chose Doriot to serve as lieutenant colonel in the Quartermaster Corps. The Corps was responsible for research and development of new materials and products for combat troops. Doriot became a naturalized... View Details
- 16 Oct 2007
- First Look
First Look: October 16, 2007
idea is formally evaluated as the basis of a commercial venture. Users also tend to engage in collective creative activity prior to firm formation—often within the social context provided by user communities—that results in the... View Details
Keywords: Sean Silverthorne
- 10 Sep 2024
- Research & Ideas
What Happens When Business Owners Turn to ChatBots for Advice
entrepreneurs,” Koning says. “It’s especially hard if you run a car wash outside Nairobi. And now, here’s a technology that allows us to put a phenomenal business adviser in the pockets of billions of people.” You Might Also Like: Can AI Match Human Ingenuity in View Details
Keywords: by Ben Rand
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
don't think about much, because it is not obvious on the outside. Clearly, stores must learn to use their data in creative ways. Q: Overall, did you find that these programs were worthwhile? How can retailers make rewards programs more... View Details
- Student-Faculty-Profile
Lauren Taylor & Rebecca Henderson
She’s continually giving me new perspectives on issues that I thought I understood, and I’m really enjoying the ways in which “thinking together” can be so much more productive and creative than working on... View Details
- Profile
Lara Hodgson
a phenomenal start, getting featured in major magazines without any marketing push. The product was a hit with grateful young mothers and the buzz grew quickly. When Nourish received its first big order from Whole Foods, Hodgson’s team... View Details
- 01 Sep 2015
- News
3-Minute Briefing: Fred Newman (MBA 1978)
bridge club: “What do I tell people you do?” In HBS terms, I’m the creative director of my multi-hundred-dollar corporation, Talking Dog Productions Inc. But I’m just a storyteller—across different media.... View Details
Keywords: April White
- 01 Mar 2007
- News
The Joy of Work
services, or business initiatives in the chemicals, technology, and consumer products industries. Amabile is working on a book based on the data from the ten-year study, which includes questionnaires, interviews, independent View Details
- 01 Dec 2009
- News
Robert Goodwin
friendships and networks informally in creative and productive ways. As CEO of a relatively new nonprofit, how do you spend most of your time? Fundraising. We’ve been running on a shoestring, and we... View Details
- 01 Oct 1997
- News
After 27 Years at HBS, Shapiro Shifts Professional Focus
Shapiro taught a wide variety of MBA courses, among them Industrial Marketing, Sales Management, Creative Marketing Strategy, and Integrated Product Line Management. He also taught in many Executive... View Details
- 01 Jun 2017
- News
Case Study: Something New
Anomalie offers brides a new way to buy a wedding dress—custom designed, online, and at a reasonable price. That makes the company, well, an anomaly in the $55 billion United States wedding industry, which is well known for its opaque labeling and pricing. “When you... View Details
Keywords: April White
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
pop-up ads on most sites. Instead, its “immersive” advertising was more like the product placements common to television and movies — sponsors’ products or messages appear in the context of the site’s games... View Details