Product Commercialization - Publications - Faculty & Research

24 Aug 2016
Research & Ideas

Can Obamacare Be Saved?

many carriers may have to develop a fundamentally different business model—the commercial segment model is not viable for the public exchanges.” INGREDIENTS FOR SUCCESS From consumers: Consumers need to learn how to make smarter choices... View Details

Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

customers willingly pay higher prices. The relevant readers are general managers responsible for a P&L, marketing and sales managers responsible for making product and selling decisions (including pricing), and people in operations... View Details

Keywords: by Sean Silverthorne; Consumer Products; Consumer Products

Web

A Polaroid Timeline 1932–1977 | Baker Library

$1,503,608. Net loss: $954,410. 1948 Instant photography is commercially introduced Polaroid launches Land Camera, Model 95, and Land Polaroid Film, Type 40, at the Jordan Marsh department store in Boston on Black Friday, November 26,... View Details

01 Dec 2006
News

One-on-One with Jeff Hicks

554, with billings for 2006 estimated at $1 billion. The agency’s client list now includes brands such as Volkswagen, Burger King, and Virgin Atlantic, among others. “The business I loved is the business we’re in now — being completely integrated with a client’s View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

01 Dec 2022
News

Flying High

didn’t ground demand,” she notes. “The demand was still there, especially for products like ours that limited your exposure.” When passenger air travel neared pre-pandemic levels in 2022, Aero discovered another advantage. With View Details

Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation

Profile

Eric Chavez

built his own commercial contracting business. “My parents came here to have a prosperous future they wouldn’t have otherwise in Mexico,” Eric says. Eric’s initial calling was in engineering. Through work at General Motors and an... View Details

Keywords: Manufacturing/Energy; Tech

15 Jul 2019
Blog Post

Exploring the World of Electric Adventure Vehicles

different kind of electric vehicle.” While interning with Rivian this summer, Danziger will be responsible for defining the company’s commercialization strategy and outlining specifications for both brick-and-mortar and digital retail,... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

20 Sep 2021
Blog Post

Student Spotlight: Summer Internships in Business and Environment

joining HBS. Cal Brooks (MBA 2022, Section A), Summer Internship: Commercialization Strategy Intern at Malta Malta is building a new type of electro-thermal energy storage system that can collect and store energy from any source (i.e.... View Details

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Tough Tech Ventures - Course Catalog

HBS Course Catalog Tough Tech Ventures Course Number 1727 Associate Professor Joshua Lev Krieger Senior Lecturer Jim Matheson Spring; Q3Q4; 3.0 credits Paper Course Overview Tough tech ventures face both high levels of technology and View Details

07 Apr 2003
Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

this period, Xerox's Palo Alto Research Center (PARC) delivered some important technologies for the corporation. One of the most critical inventions was laser printing for Xerox's printers and copiers, an effort that led to new Xerox View Details

Keywords: by Henry Chesbrough

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Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Tractor Company Photographs The Caterpillar Tractor Company, one of the world's leading manufacturers of tractors, was formed in 1925. From early on the company mounted extensive marketing campaigns advertising their products for farming,... View Details

20 May 2013
Op-Ed

Making America an Industrial Powerhouse Again

competitive global economy, US manufacturing can thrive only if it is at the leading edge of knowledge. History provides some guidelines for making sure the NNMI lives up to its potential: Have a broad agenda: Government-funded research is most View Details

Keywords: by Gary Pisano; Manufacturing

22 Nov 2022
Blog Post

Alumni Leaders on Decarbonization Strategies for Combatting Climate Change

commercial EVs (up to $40,000 for medium- and heavy-duty vehicles) means they will achieve price parity with diesel trucks in 2023, five years sooner than previously forecasted. This is leading to big investments by EV battery... View Details

September 2013 (Revised November 2015)
Case

Living Proof: Are We a Technology Company or a Beauty Company?

By: Willy Shih

Jon Flint came up with the idea of a science-based beauty company while talking with his hairdresser about the problems with typical hair and skin care products. Together with a small team that included Professor Robert Langer of MIT, he committed to assemble a team... View Details

Citation

Educators

Purchase

05 Sep 2024
Blog Post

District Heating in Denmark: How Fjernvarme Fyn fuels an integrated and sustainable future

In January 2024, Professors Willy Shih and Mike Toffel led 45 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in the second year of... View Details

18 Jun 2001
Research & Ideas

Tech Investment the Wise Way

value created for users by the offering based on the technology; define the structure of the value chain, that is, the network of activities within the firm required to create and distribute the products or services offered to customers;... View Details

Keywords: by Henry Chesbrough & Richard S. Rosenbloom

Web

American Business History Records | Baker Library

German-born financier Henry Villard (1835-1900) played key roles in the financing of the transcontinental railroad and development of the electrical industry. R.G. Dun & Co. Credit Report Volumes Credit reports created by America's first View Details

27 Aug 2008
Research & Ideas

Creating Leaders for Science-Based Businesses

While trucks continue to rumble in and out of the container-cargo rail yard opposite the HBS parking lot, the depot's days are numbered. Adjacent to it, several blocks of low-rise commercial buildings are already history, demolished and... View Details

Keywords: by Garry Emmons; Biotechnology; Health

01 Jun 2017
News

Surveying Students’ Summer Plans

of commercial tech monetization, which includes wearable products in the health care category. The opportunity appealed to me in part because it uses so much of what I learned this year, including term... View Details

Keywords: Julia Hanna

October 2019 (Revised December 2019)
Supplement

Extend Fertility: Conceiving the Market for Egg Preservation (B)

By: Debora L. Spar and Olivia Hull

Keywords: Strategy; Information Technology; Business Startups; Entrepreneurship; Innovation Strategy; Technological Innovation; Commercialization; Science-Based Business; Marketing Strategy; Business Plan; Product Marketing; Product Launch; Product Positioning; Mission and Purpose; Personal Development and Career; Social Issues; Integration; Health; Health Industry