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Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Tractor Company Photographs The Caterpillar Tractor Company, one of the world's leading manufacturers of tractors, was formed in 1925. From early on the company mounted extensive marketing campaigns advertising their products for farming,... View Details

07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

lifestyle, these other products can add brand value and, being produced by others under license, they deliver some extra profit to the Trump organization. "In the world of representative democracy, you have to be the market share... View Details

Keywords: by John A. Quelch; Advertising; Media & Broadcasting

September 2013 (Revised November 2015)
Case

Living Proof: Are We a Technology Company or a Beauty Company?

By: Willy Shih

Jon Flint came up with the idea of a science-based beauty company while talking with his hairdresser about the problems with typical hair and skin care products. Together with a small team that included Professor Robert Langer of MIT, he committed to assemble a team... View Details

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Breaking Down the Barriers - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

olvwork490187 Margaret Bourke-White. George Washington Bridge, ca. 1934. olvwork490064 As photography became more firmly established as the medium of choice for print advertising, the boundaries between fine art and commercial photography... View Details

05 Sep 2024
Blog Post

District Heating in Denmark: How Fjernvarme Fyn fuels an integrated and sustainable future

In January 2024, Professors Willy Shih and Mike Toffel led 45 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in the second year of... View Details

23 Sep 2024
Blog Post

2024 Summer Internships in Business & Environment

joining HBS. Brett Atkinson (MBA 2025, Section H), Summer Internship: Business Development Intern, Lithios, Inc Lithios is a venture-backed start-up commercializing a new electrochemical platform for producing sustainable, low-cost... View Details

04 Sep 2019
News

Advancing Diagnostics that Can Save Lives

and commercialize medical diagnostic tools that will, ultimately, improve health outcomes. Lee’s DZD was one of the inaugural startups in 2016 at the Life Lab, a state-of-the-art wet lab and coworking space in Allston for Harvard... View Details

Keywords: Susan Young

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

customers willingly pay higher prices. The relevant readers are general managers responsible for a P&L, marketing and sales managers responsible for making product and selling decisions (including pricing), and people in operations... View Details

Keywords: by Sean Silverthorne; Consumer Products; Consumer Products

01 Jun 2008
News

A Binary Formula

scientific knowledge into commercial applications. For HBS participants, an overriding goal was to gain a better understanding of how the School might best contribute to this effort. “To maintain a leadership position globally, the United... View Details

Keywords: Garry Emmons; science; research; Colleges, Universities, and Professional Schools; Educational Services; Management

17 Nov 2022
News

Alumni Leaders on Decarbonization Strategies for Combating Climate Change

We’ve already seen the economics shift for a number of startups in battery development, battery recycling, carbon capture, solar development, and clean hydrogen. Within EVs, the IRA’s tax credit of 30 percent on commercial EVs (up to... View Details

30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

perspective. "I'd never actually heard a product speak," he recalls. "It was like listening to a can of Coca-Cola explain how it would like to be marketed." That initial encounter inspired Deighton to write... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing

Fast Answer

Trade publications: industry research

What are trade publications and what kind of information do they provide? How can I locate them? Trade publications are issued by commercial publishers, as well as by trade and professional organizations. There are thousands of... View Details

29 Jun 2022
Blog Post

Harvard Business School Announces the 2022-2023 Blavatnik Fellows

and fellows’ companies funding has quadrupled. It is gratifying to be a part of the program’s tremendous growth and mentor next generation entrepreneurs who contribute to society by commercializing groundbreaking technology and biomedical... View Details

15 Aug 2019
Blog Post

Stan Chang: “A Guided Experience into the World of Entrepreneurship”

role as Product Manager Intern with responsibilities he describes as “a mix of technology development and business analysis. I work with a team focused on developing products aimed at lowering energy usage... View Details

Keywords: Technology; Entrepreneurship

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The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

presented in the context of fine art. They were works, The New York Times explained, “of a high standard of artistic merit, judged by professional photographic standards, as well as a respectable level of proved commercial value.” 23 The... View Details

16 Aug 2016
Blog Post

Health Care Club: Summer Spotlight

about regulation, IP, and production capabilities (CMC). I will also be looking at the potential commercial prospects which are the basis for Shires interest. It is important for Shire to have a picture of... View Details

Keywords: Health Care

01 Jun 2000
News

HBS Business Plan Contestants Pin Their Hopes on the Internet

cash and in-kind services. They are KNUMI, which is developing technology to enable "media content providers to create a highly interactive experience for end-users"; Sound MicroSystems, which is commercializing technology for the... View Details

01 Dec 2014
News

Innovation: The Fish-Farming Fix

eggs have a short shelf life. Norway’s salmon farms meet some 40 percent of global demand for the species, for instance, but can harvest eggs only during the few months of spawning season. How do you boost production the rest of the year?... View Details

Keywords: Francis Storrs; aquaculture; Fishing, Hunting and Trapping; Agriculture

24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53388 Intermediation in the Supply of Agricultural Products in Developing Economies By: Ferreira, Kris Johnson, Joel Goh, and Ehsan Valavi Abstract—Problem Definition: Farmers face several... View Details

Keywords: Sean Silverthorne

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Collection Highlights | Baker Library

Collection Highlights R.G. Dun & Co. Credit Report Volumes Credit reports created by America's first commercial reporting agency. This collection is an invaluable resource for understanding the business, social, and cultural world of... View Details

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