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Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
Tractor Company Photographs The Caterpillar Tractor Company, one of the world's leading manufacturers of tractors, was formed in 1925. From early on the company mounted extensive marketing campaigns advertising their products for farming,... View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
lifestyle, these other products can add brand value and, being produced by others under license, they deliver some extra profit to the Trump organization. "In the world of representative democracy, you have to be the market share... View Details
- September 2013 (Revised November 2015)
- Case
Living Proof: Are We a Technology Company or a Beauty Company?
By: Willy Shih
Jon Flint came up with the idea of a science-based beauty company while talking with his hairdresser about the problems with typical hair and skin care products. Together with a small team that included Professor Robert Langer of MIT, he committed to assemble a team... View Details
Keywords: Hair Care; Personal Care; Science-based; R&D; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Marketing; Marketing Strategy; Product Marketing; Product Positioning; Science-Based Business; Business Strategy; Commercialization; Corporate Strategy; Technology Platform; Expansion; Beauty and Cosmetics Industry; United States; Boston; Cambridge
Shih, Willy. "Living Proof: Are We a Technology Company or a Beauty Company?" Harvard Business School Case 614-013, September 2013. (Revised November 2015.)
- Web
Breaking Down the Barriers - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
olvwork490187 Margaret Bourke-White. George Washington Bridge, ca. 1934. olvwork490064 As photography became more firmly established as the medium of choice for print advertising, the boundaries between fine art and commercial photography... View Details
- 05 Sep 2024
- Blog Post
District Heating in Denmark: How Fjernvarme Fyn fuels an integrated and sustainable future
In January 2024, Professors Willy Shih and Mike Toffel led 45 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in the second year of... View Details
- 23 Sep 2024
- Blog Post
2024 Summer Internships in Business & Environment
joining HBS. Brett Atkinson (MBA 2025, Section H), Summer Internship: Business Development Intern, Lithios, Inc Lithios is a venture-backed start-up commercializing a new electrochemical platform for producing sustainable, low-cost... View Details
- 04 Sep 2019
- News
Advancing Diagnostics that Can Save Lives
and commercialize medical diagnostic tools that will, ultimately, improve health outcomes. Lee’s DZD was one of the inaugural startups in 2016 at the Life Lab, a state-of-the-art wet lab and coworking space in Allston for Harvard... View Details
Keywords: Susan Young
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
customers willingly pay higher prices. The relevant readers are general managers responsible for a P&L, marketing and sales managers responsible for making product and selling decisions (including pricing), and people in operations... View Details
- 01 Jun 2008
- News
A Binary Formula
scientific knowledge into commercial applications. For HBS participants, an overriding goal was to gain a better understanding of how the School might best contribute to this effort. “To maintain a leadership position globally, the United... View Details
- 17 Nov 2022
- News
Alumni Leaders on Decarbonization Strategies for Combating Climate Change
We’ve already seen the economics shift for a number of startups in battery development, battery recycling, carbon capture, solar development, and clean hydrogen. Within EVs, the IRA’s tax credit of 30 percent on commercial EVs (up to... View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
perspective. "I'd never actually heard a product speak," he recalls. "It was like listening to a can of Coca-Cola explain how it would like to be marketed." That initial encounter inspired Deighton to write... View Details
- Fast Answer
Trade publications: industry research
What are trade publications and what kind of information do they provide? How can I locate them? Trade publications are issued by commercial publishers, as well as by trade and professional organizations. There are thousands of... View Details
- 29 Jun 2022
- Blog Post
Harvard Business School Announces the 2022-2023 Blavatnik Fellows
and fellows’ companies funding has quadrupled. It is gratifying to be a part of the program’s tremendous growth and mentor next generation entrepreneurs who contribute to society by commercializing groundbreaking technology and biomedical... View Details
- 15 Aug 2019
- Blog Post
Stan Chang: “A Guided Experience into the World of Entrepreneurship”
role as Product Manager Intern with responsibilities he describes as “a mix of technology development and business analysis. I work with a team focused on developing products aimed at lowering energy usage... View Details
- Web
The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
presented in the context of fine art. They were works, The New York Times explained, “of a high standard of artistic merit, judged by professional photographic standards, as well as a respectable level of proved commercial value.” 23 The... View Details
- 16 Aug 2016
- Blog Post
Health Care Club: Summer Spotlight
about regulation, IP, and production capabilities (CMC). I will also be looking at the potential commercial prospects which are the basis for Shires interest. It is important for Shire to have a picture of... View Details
Keywords: Health Care
- 01 Jun 2000
- News
HBS Business Plan Contestants Pin Their Hopes on the Internet
cash and in-kind services. They are KNUMI, which is developing technology to enable "media content providers to create a highly interactive experience for end-users"; Sound MicroSystems, which is commercializing technology for the... View Details
- 01 Dec 2014
- News
Innovation: The Fish-Farming Fix
eggs have a short shelf life. Norway’s salmon farms meet some 40 percent of global demand for the species, for instance, but can harvest eggs only during the few months of spawning season. How do you boost production the rest of the year?... View Details
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
https://www.hbs.edu/faculty/Pages/item.aspx?num=53388 Intermediation in the Supply of Agricultural Products in Developing Economies By: Ferreira, Kris Johnson, Joel Goh, and Ehsan Valavi Abstract—Problem Definition: Farmers face several... View Details
Keywords: Sean Silverthorne
- Web
Collection Highlights | Baker Library
Collection Highlights R.G. Dun & Co. Credit Report Volumes Credit reports created by America's first commercial reporting agency. This collection is an invaluable resource for understanding the business, social, and cultural world of... View Details