Product Adoption - Publications - Faculty & Research

27 May 2014
First Look

First Look: May 27

consumers make complementary choices in purchase decisions (e.g., chips and salsa), product inter-operabilities (smartphones and networks), and dynamic decisions (current exercise and future healthcare consumption). Multiple consumers... View Details

Keywords: Sean Silverthorne

02 May 2005
Research & Ideas

Four VCs on Evaluating Opportunities

Hoel (hbs Mba '93) Managing Director, Menlo Ventures I always look at the market first. By that I mean a strategic view that includes evaluating market growth, market size, competition, and customer adoption rates. If a company has a... View Details

Keywords: by Lauren Barley

September 2011
Supplement

TopCoder (B)

By: Karim R. Lakhani, Eric Lonstein and Stephanie Pokrywa

Metrology plays a key role in the manufacture of mechanical components. Traditionally it is used extensively in a pre-process stage where a manufacturer does process planning, design, and ramp-up, and in post-process off-line inspection to establish proof of quality.... View Details

Keywords: Industry Growth; Forecasting and Prediction; Change Management; Production; Machinery and Machining; Planning; Quality; Competition; Diversification; Technology Adoption; Measurement and Metrics; Product Design; Manufacturing Industry

Citation

Purchase

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

advice to restaurant owners, staff, investors, and patrons that we offer below. How did it deteriorate so quickly? Restaurants are universally labor intensive—by any productivity metric they rank among the least View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

26 Feb 2013
First Look

First Look: Feb. 26

PublicationsCommentaries and Cases on the Law of Business Organization Authors:Allen, William T., Reiner Kraakman, and Guhan Subramanian Abstract This fourth edition is completely updated throughout. It now includes excerpts from important recent cases such as... View Details

Keywords: Sean Silverthorne

30 Apr 2013
First Look

First Look: April 30

(fence-sitters) provide the change agent with an affective basis to coopt them. This cooptation increases the probability that the organization will adopt the change. By contrast, strong ties to potentially influential organization... View Details

Keywords: Sean Silverthorne

January 2025
Case

Summer Health: Raising an AI-First Company?

By: Jeffrey J. Bussgang, Sarah Mehta and Maxim Pike Harrell

In October 2023, Summer Health CEO Ellen DaSilva arrived at a defining juncture for her pediatric telehealth startup. Founded in 2021, Summer Health offered parents rapid access to licensed pediatricians via text message. DaSilva, an experienced telehealth executive,... View Details

Keywords: AI and Machine Learning; Technology Adoption; Entrepreneurship; Leadership; Health Industry; Telecommunications Industry; United States

Citation

Educators

Purchase

July 2011 (Revised September 2012)
Case

Industrial Metrology: Getting In-Line? (A)

By: Willy Shih

Metrology plays a key role in the manufacture of mechanical components. Traditionally it is used extensively in a pre-process stage where a manufacturer does process planning, design, and ramp-up, and in post-process off-line inspection to establish proof of quality.... View Details

Keywords: Transformation; Machinery and Machining; Measurement and Metrics; Product Design; Planning; Quality; Opportunities; Competitive Strategy; Diversification; Segmentation; Technology Adoption; Theory; Manufacturing Industry

Citation

Educators

Purchase

28 Nov 2018
HBS Case

On Target: Rethinking the Retail Website

past. Measure success in narrow terms A successful customer interaction on Target.com was narrowly defined: Only when a customer searched for a product, received recommendations, and actually purchased the product would the company bother... View Details

Keywords: by Dina Gerdeman; Retail

09 Jan 2014
Working Paper Summaries

Economic Transition and Private-Sector Labor Demand: Evidence from Urban China

Keywords: by Lakshmi Iyer, Xin Meng, Nancy Qian & Xiaoxue Zhao

26 Jun 2018
First Look

New Research and Ideas, June 26, 2018

hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore the benefit to enthusiasts of moving... View Details

Keywords: Dina Gerdeman

September 2012 (Revised May 2015)
Case

Philips-Visicu

By: Regina E. Herzlinger, Natalie Kindred and Sara M. McKinley

Would the advent of global payment models and ACOs create sufficient demand for a telemedicine offering covering the care continuum, from hospitals to the home? This was the decision facing Royal Philips Electronics (Philips), the Netherlands-based producer of... View Details

Citation

Educators

Purchase

12 Mar 2006
Research & Ideas

New Research Explores Multi-Sided Markets

dating clubs, game consoles, and so on. So the idea is to subsidize one side in order to attract it more or less irrespectively of the other side and then turn to the second side and charge it positive prices. Of course, depending on the market, the timing and... View Details

Keywords: by Sean Silverthorne; Technology

24 Aug 2020
Research & Ideas

How Much Will Remote Work Continue After the Pandemic?

is considerable variation across industries. Remote work is much more common in industries with better educated and better paid workers. Respondents in better educated and higher paid industries have also observed less productivity loss... View Details

Keywords: by Kristen Senz

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

how new products or services would perform at various prices or with different characteristics. The machine learning algorithms that might power such a device are, at least for now, incapable of producing such promising results. But what... View Details

Keywords: by Kristen Senz

16 Apr 2001
Research & Ideas

Strategy and the Internet

positioning. Strategy goes far beyond the pursuit of best practices. It involves the configuration of a tailored value chain—the series of activities required to produce and deliver a product or service—that enables a company to offer... View Details

Keywords: by Michael E. Porter

18 Dec 2012
First Look

First Look: December 18

of Research in Marketing 29 (2012) Abstract We examine the underlying process behind the IKEA effect, which is defined as consumers' willingness to pay more for self-created products than for identical View Details

Keywords: Carmen Nobel

26 Apr 2022
Book

What Does Your Business Stand For? Why Building Trust Starts with Purpose

the cause of “socially conscious business.” To make good on this existential intent, Warby Parker adopted a signature policy of giving away a pair of glasses for each one sold—what it calls “buy a pair, give a pair.” As of this writing,... View Details

Keywords: by Ranjay Gulati

05 Dec 2013
Working Paper Summaries

Heterogeneous Technology Diffusion and Ricardian Trade Patterns

Keywords: by William R. Kerr

August 2004 (Revised June 2005)
Case

Fate of the Vasa, The

By: Alan D. MacCormack and Richard Mason

In 1628, the royal warship Vasa was launched. It was Sweden's most expensive naval vessel ever built, costing over 5% of GNP. On its maiden voyage, the ship sailed 1,400 yards in its own harbor, heeled over to the side, and then sank. One third of the 150 crew and... View Details