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Show Results For
- All HBS Web
(5,145)
- People (2)
- News (836)
- Research (3,686)
- Events (38)
- Multimedia (42)
- Faculty Publications (2,583)
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- 01 Mar 2005
- News
Answering the Call
little data available regarding other variables that would also influence the product’s price. “The company’s president came to us with the idea for a case because he was perplexed about how to price the new pile driver and hammer pads,”... View Details
- 31 Jan 2016
- News
Studios Back App, Hoping to Fill Cinema Seats
making group sales easier, the new company will allow for dynamic pricing for movie tickets: Theaters set ticket prices, though studios typically set the minimum revenue they will accept per ticket sold, which can make discounts... View Details
- 01 Dec 2003
- News
Selling Digital Privacy
marketing companies to sell it. Consumers, he asserts, have much to gain — be it money, price discounts, better customer service, or products tailored specifically to their needs. In the current system, information that is gathered about... View Details
- 01 Jun 1996
- News
Reinventing Marketing
advertising industry. Other important work is being done by four new assistant professors, including Narakesari Narayandas's study of long-term relationships between manufacturers and vendors, Susan M. Fournier's work on customers' brand loyalty, John T. Gourville's... View Details
- 01 Mar 2010
- News
Eric Schiffer
time. Yes, that’s right — we have to sell a huge number of items to generate that figure. Our average price works out to be about 80 cents because we also price many items at well under a buck, so we sell... View Details
- 25 Aug 2022
- News
Full Stream Ahead
Illustrations by Franziska Barczyk Illustrations by Franziska Barczyk Back in 1985, when Michael Jackson paid what at the time was an eye-popping $47.5 million for ATV Music—and with it the Beatles’s back catalog—he justified the sum by reportedly saying that, just as... View Details
- 30 Jan 2021
- News
Finding a Fresh Approach to Dry Cleaning
items, is about $35. Simon’s troops clean more than 100,000 pieces a year,” Heath writes. These higher volumes and higher prices helped Parkway reach almost $4 million in annual revenue before the pandemic hit last March. “Simon said most... View Details
- 01 Mar 2017
- News
Research Brief: Lost in Translation
intraday trading volumes and more modest price movements in stocks compared with calls led by more fluent speakers. “Executives typically speak English quite well when they’ve had time to prepare and rehearse,” says Yu. “But when they... View Details
Keywords: Erin Peterson
- 01 Mar 2004
- News
A Case for Coffee
Specialty Coffee Industry,” coauthored by HBS assistant professor Peter Hecht. Tanzania has the climate and altitude to produce specialty coffee that commands premium prices in the world market. Yet, income from coffee exports has... View Details
- 01 Sep 2018
- News
The True Value of a Tweet
challenge for all advertising is to connect the dots all the way to sales. Sales are a function of advertising but also price and the quality of a product, so you can’t blame or credit advertising for everything. And how do you ever... View Details
Keywords: Jen McFarland Flint
- 15 Dec 2011
- News
An HBS gift guide
Bill Roedy, Sweetriot, S’well bottle, the Nature Conservancy, Tea Collection, and Zobha) Guilt-free holiday jewels Amy Jain & Daniella Yacobovsky (MBA 2010) Co-founders, BaubleBar “As hard as we tried, we couldn’t find a place to buy high quality pieces without a high... View Details
- 25 Aug 2015
- News
Sunset in the East?
coauthor of Can China Lead? Reaching the Limits of Power and Growth, to answer alumni questions about what this trend might portend. With property price slides precipitating previous financial crises in Japan and the United States, what... View Details
- 01 Mar 2014
- News
My HBS Eureka Moment
Frese's financial accounting class. I didn't even know what that day's case was but this was a supposed "safe class"—no cold-calling. Suddenly through my haze, I heard Professor Frese say: "Well, Mr. MacKinnon, perhaps you can tell us all how General Motors View Details
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
Illustration by Istvan Banyai Since 2006, Gazelle has offered consumers an answer to the question of what to do with their old electronic devices when they upgrade: Sell them to us. Customers can go to Gazelle's website; get a price for... View Details
- 01 Jun 2011
- News
Where Conservation Means Business
four-inch-thick volumes of Moody’s financial directories from the early 1900s. And Anderson demonstrated the delicate work of making an almost invisible repair to a torn page in a Dutch commodities price ledger dating from 1719. “If you... View Details
Keywords: Roger thompson
- 29 Jun 2016
- News
The Latest Local Motor: A Self-Driving Bus
off the top price of each item sold. Rogers' plan is to also split another 1 percent to 2 percent among key community members who help improve the design. How long did it take to build a game-changing transportation solution? Rogers says... View Details
- 01 Dec 2013
- News
Plugged In
money. That won't work for the ELR. "The consumer we're targeting is not that price conscious," notes Camargo, adding that it's more of an emotional purchase. "When they drive a vehicle, they want it to be a statement about... View Details
- 22 Nov 2022
- News
Alumni Summit Explores Leadership for a Sustainable Future
to create value, either by lower costs, additional sales, or improved strategic value. What was the takeaway? “Top leadership needs to fully embrace this effort, set clear objectives, and engage their entire organization,” he says. “Measuring the company’s impact,... View Details
Keywords: Margie Kelley
- 25 Aug 2022
- News
Case Study: Sound Check
similar opportunity. Best to have an intense focus and evolve your software in a rapid fashion. It is very common for software companies to start with smaller customers and work their way up. While it is harder (and takes longer) to sell into the enterprise, the... View Details
- 01 Dec 2018
- News
Ask the Expert: Gimme Shelter
crafting innovative ways to make that happen in the Bay Area, where median home prices sail north of $1 million. In Oakland, for example, the nonprofit used a little-known tool called the Chapter 8 Tax Sale to acquire 24 blighted,... View Details
Keywords: Jen McFarland Flint