Publications

25 Apr 2014
Video

Melissa Wu - Making A Difference

16 Apr 2020
Video

Grow Care: Finalist in 2020 New Venture Competition Student Business Track

2013
Book

Judgment in Managerial Decision Making

By: Max Bazerman and Don A. Moore

Is your judgment influenced by personal biases? In situations requiring careful judgment, we're all influenced by our own biases to some extent. But, with Judgment in Managerial Decision Making, you can learn how to overcome those biases to make better... View Details

Keywords: Decision Choices and Conditions; Judgments; Management Practices and Processes; Management Skills; Managerial Roles; Performance Improvement; Prejudice and Bias

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2022
Book

From Strength to Strength: Finding Meaning, Success, and Deep Purpose in the Second Half of Life

By: Arthur C. Brooks

Many of us assume that the more successful we are, the less susceptible we become to the sense of professional and social irrelevance that often accompanies aging. But the truth is, the greater our achievements and our attachment to them, the more we notice our... View Details

Keywords: Aging; Meaning In Life; Purpose; Personal Development and Career; Success; Happiness; Satisfaction

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Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage

Aug 14 2017
Testimonial

Experience the GMP Modules

2007
Report

Compounding Impact: Mission Investing by U.S. Foundations

By: Mark R. Kramer and Sarah E. Cooch

If foundations are to achieve their lofty ambitions for social impact, they must find creative ways to use every resource they possess. Enter mission investing (now more popularly called impact investing), a practice of using financial investments as tools to achieve a... View Details

Keywords: Foundations; Mission Investing; Impact Investing; Organizations; Mission and Purpose; Investment

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November 1976 (Revised July 1983)
Case

Nuclear Tube Assembly Room (A) (Condensed)

By: John J. Gabarro

Supervisory practices and social structure in an electronics company assembly room. To be used with the (B) case. Based on American Radiatronics Corp. (A) by M.J. Steckler and P.R. Lawrence. View Details

Keywords: Management Practices and Processes; Groups and Teams; Social Psychology; Electronics Industry

2012
Book

Uncommon Service: How to Win by Putting Customers at the Core of Your Business

By: Frances Frei and Anne Morriss

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance—for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the... View Details

Keywords: Customers; Business Ventures

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06 Aug 2018
Blog Post

Parks Management is People Management

I began my MBA with the goal of utilizing business practices for land management issues. Scouring for applicable insights, I attempted filtering my coursework through the lens of a natural resource specialist. However, even with that... View Details

Keywords: Nonprofit / Government

April 11, 2017
Article

Systems Change in a Polarized Country

By: Mark R. Kramer

A growing number of U.S. foundations are adopting practices based on systems change to achieve their goals in the current political environment. View Details

Keywords: Political Polarization; Foundations; Organizational Change and Adaptation; United States

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September 2003 (Revised February 2007)
Case

PolyMedica Corporation (A)

By: David F. Hawkins and Jacob Cohen

The Securities and Exchange Commission and investors question PolyMedica Corp.'s practice of capitalizing rather than expensing of direct-response advertising. View Details

Keywords: Activity Based Costing and Management; Business Earnings; Advertising; Private Sector; Budgets and Budgeting; Cost Management; Capital Markets; Marketing; Private Equity; Pharmaceutical Industry; Medical Devices and Supplies Industry

August 2023
Background Note

Pricing and Customer Psychology

By: Elie Ofek

This note provides an overview of how psychological principles may be used as part of a seller’s pricing strategy. The note defines the concept of psychological pricing and explains the motivations for firms to engage in it. Prominent practices and tactics, with... View Details

Keywords: Price; Marketing Strategy; Consumer Behavior

June 2011
Case

Trouble in Islandia; Computer Associates 2001 - 2004

By: Jay W. Lorsch and Melissa Barton

The Board of Directors of Computer Associates deals with pressure from the U.S. Department of Justice as its members try to gain better insight into the accounting practices of the company's top management team. View Details

Keywords: Problems and Challenges; Corporate Governance; Management Teams; Ethics; Practice; Florida; United States