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19 May 2009
First Look

First Look: May 19, 2009

design and marketing strategies to those of Facebook. The market landscape of SNSs in China had changed drastically since Wang founded Xiaonei.com, with domestic and local competitors flocking into the market. With all his experience and knowledge in the SNS market,... View Details

Keywords: Martha Lagace

22 May 2007
First Look

First Look: May 22, 2007

existing products as well as exploring into architectural and/or discontinuous innovation. Based on in-depth, longitudinal data on 13 business units and 22 innovations, we investigate the consequences of organization design choices on innovation View Details

Keywords: Martha Lagace

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

Airlines, casinos, and hotels can offer significant rewards to their loyal customers because they often operate with substantial overcapacity. Rewards based on this overcapacity, such as air miles or stays in hotels and resorts, are highly valued by View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products