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Show Results For
- All HBS Web
(836)
- People (2)
- News (223)
- Research (488)
- Multimedia (12)
- Faculty Publications (303)
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
brand-building to add the ingredient brand on the package as well as in advertising? There are 4 conditions: 1. The ingredient is highly differentiated, usually supported by patent protection, and so adds an aura of quality to the overall... View Details
- Web
A Rewarding Work Life - Edwin H. Land & Polaroid | Harvard Business School
package of benefits that included sick days and vacation time, retirement benefits, and educational assistance for courses within and outside of the company. Land's support of education centered on his belief that "the world is a scene... View Details
- 31 Oct 2018
- News
Preaching with a Choir
volunteer experience as a musician with my background in consumer package goods marketing and my Harvard MBA training. “What we were looking to do is to take the Cadillac brand that is the Mormon Tabernacle Choir, re-energize it,... View Details
- 08 Oct 2010
- What Do You Think?
Will Transparency in CEO Compensation Have Unintended Consequences?
effect the information will support and raise current levels." Guy Higgins commented, "Recall that CEO compensation began to balloon only when the CEOs could see each other's comp packages and began thinking, 'I'm better than... View Details
Keywords: by Jim Heskett
- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
the number of acres they cultivate continues to grow. We’ve also created relationships with our malt, glass, can, keg, and packaging suppliers (some of which have only become stronger as a result of our relationship with Constellation... View Details
- 14 Dec 2022
- Blog Post
Creating Emerging Markets Sustainability Series - Reducing Plastic Pollution on a Global Scale
shift away from plastics. However, he indicates that the company has chosen to package many products in glass – a much more recyclable and sustainable material. “We want to make sure that all of our materials are sustainable - we are... View Details
- 13 Mar 2020
- News
Expanding Cancer Care
ones to be able to access Dana-Farber's care? And so when I think about the business of health care, I think about how can we package the intellectual capital of Dana-Farber and use that to get the way we deliver care at Dana-Farber out... View Details
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
change, the Tropicana packaging change—that initially generated a lot of negative feedback from consumers. But actually, this criticism could be construed as a positive. When consumers rebel against some kind of change in their brands, it... View Details
Keywords: April White
- Web
First-Generation Students | MBA
packages for domestic and international students. Our need-based financial aid process incorporates a holistic look at student’s financial circumstances. Members of our Financial Aid team are available to assist students in navigating the... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
expensive—one cake sells for the same price as a package of 12 original cakes. The biggest challenge was how to differentiate the new version. While interviewing consumers in Seoul about their snack preferences, the team gained insights... View Details
- 01 Oct 1997
- News
New Course for General Managers Broadens Managerial Scope and Builds Confidence
participants - in similar positions in a broad range of businesses. Offered for the second time last spring, TGM brought together 43 senior-level general managers from more than a dozen countries, representing industries such as mining, textiles, computers and... View Details
Keywords: Nancy O. Perry
- 01 Dec 2006
- News
Over 50 and Job Hunting?
their career experience by packaging themselves to fit market needs. “Rather than looking for openings,” she argues, “a better strategy for senior executives is to work on the principle that com-panies have problems that you are uniquely... View Details
- 16 Oct 2013
- News
Progress Through Preservation
Will Rogers by Maureen Harmon Every year, Will Rogers (MBA 1985) packages honey from his backyard beehive operation and doles it out to major supporters of the Trust for Public Land, where he serves as president and CEO. The hives, which... View Details
- 13 Nov 2020
- News
Expanding Summer Fellowships to Support Students
part of the HBS's Arthur Rock Center Accelerator program last year. ShelfLife is a B2B marketplace that enables small businesses to take advantage of economies of scale in the food and beverage packaging supply chain. “Specialty food and... View Details
- 24 Jul 2019
- Blog Post
Growing the Seeds of an Early-Stage Startup
personally blending and packaging the pilot batch. The chasm between small batch and bulk production is very real, and we have to be creative to optimize investment until we get to sufficient scale. I have also come to appreciate how... View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
fifth box? 3) Consider partnering with local humane societies. For example, offer a reduced-cost first package after an adoption—the goal being to associate the joy of bringing a pet home with your product. — Laura Viaches (MBA 2008)... View Details
- Web
How HBS Financial Aid Can Help You Meet the Cost of Your MBA | MBA
programs available to eligible students after graduation. Every financial aid package is different, but by using a combination of resources, you can meet the cost of our MBA program. We understand that an HBS MBA can be a significant... View Details
- 01 Dec 2017
- News
2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping
a package delivered in a week was fast. Today, it’s not uncommon to have products delivered within hours. And in the future they are going to want more than a thud at the doorstep. They are going to want a person to go through the door to... View Details
- 15 Dec 2015
- Blog Post
One MBA's Path to Boston Consulting Group
people. Lastly, I wanted to build out my consumer packaged goods knowledge that I began building while working at PepsiCo. Consulting felt like the right match but the question became which firm and why. Boston Consulting Group (BCG)... View Details
- 13 Jun 2016
- Blog Post
Is HBS Cutthroat or Collaborative?
team is eager to share with Smart’s management the product recommendations that we have created and packaged in a polished PowerPoint presentation. How did a formerly rag-tag group of unfamiliar individuals, consisting of a creative... View Details