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- All HBS Web
(2,147)
- People (6)
- News (624)
- Research (1,140)
- Events (7)
- Multimedia (6)
- Faculty Publications (391)
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- 16 Feb 2016
- First Look
February 16, 2016
several years our conclusion is that these skills can be developed by anyone open and willing to practice and develop these critical skills. This chapter gives an overview of the course curriculum, complete with the conceptual framework,... View Details
Keywords: Sean Silverthorne
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
possessed, first, strong capabilities in branding and marketing. It understood local markets, and it knew how to market to them. It was at the frontier of market segmentation strategies in packaged consumer... View Details
- 19 Apr 2016
- First Look
April 19, 2016
forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I.... View Details
Keywords: Sean Silverthorne
- 19 Apr 2010
- Research & Ideas
The History of Beauty
chypre, and was the first perfumer to sell his wares in elegantly designed glass bottles, rather than in the pharmaceutical bottles used previously. An ambitious believer in globalization, he even sent his energetic mother-in-law to open... View Details
- 26 May 2022
- HBS Case
Apple vs. Feds: Is iPhone Privacy a Basic Human Right?
came to a head on December 2, 2015, when a husband and wife claiming to be affiliated with the Islamic State opened fire at a party in San Bernardino, California, killing 14 people. Police found one of the shooter’s phones, an iPhone 5C... View Details
Keywords: by Avery Forman
- 16 Apr 2001
- Research & Ideas
Strategy and the Internet
offering a different set of features, a different array of services, or different logistical arrangements. The Internet affects operational effectiveness and strategic positioning in very different ways. It makes it harder for companies to sustain operational... View Details
Keywords: by Michael E. Porter
- 02 May 2005
- Research & Ideas
Four VCs on Evaluating Opportunities
necessarily more technical risk. Additionally, there are market timing issues. If we're too early, there's no market demand, and we have to survive until the demand reaches us. In that period of time, we... View Details
Keywords: by Lauren Barley
- 11 Jun 2013
- First Look
First Look: June 11
knowledge accumulation among competitors affect MNEs' geographic expansion across time and markets. Specifically, we build a model in which two competing firms with different capabilities simultaneously decide a sequence of market... View Details
Keywords: Carmen Nobel
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
health of the enterprise rather than near-term returns to its shareholders. Their model would refocus companies’ attention to innovation, strategic renewal, and investment in the future. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52623 Digital... View Details
Keywords: Re: Multiple Faculty
- 2007
- Working Paper
Competition in Modular Clusters
By: Carliss Y. Baldwin and C. Jason Woodard
The last twenty years have witnessed the rise of disaggregated "clusters," "networks," or "ecosystems" of firms. In these clusters the activities of R&D, product design, production, distribution, and system integration may be split up among hundreds or even thousands... View Details
Keywords: Price; Profit; Digital Platforms; Industry Clusters; Competition; Horizontal Integration; Vertical Integration
Baldwin, Carliss Y., and C. Jason Woodard. "Competition in Modular Clusters." Harvard Business School Working Paper, No. 08-042, December 2007.
- 26 Jun 2020
- Research & Ideas
Why Japanese Businesses Are So Good at Surviving Crises
by overcoming personal struggle before, and she knew firsthand what supplies fellow shelter survivors needed most. Kato accepted the challenge, reopening her store 11 days after the earthquake struck. Soon afterward, seeing customers flocking to that one store, other... View Details
Keywords: by Dina Gerdeman
- 2017
- Working Paper
Cluster Mapping as a Tool for Development
By: Christian H.M. Ketels
This report builds on the foundational work on cluster mapping that Prof. Michael E. Porter has led at the Institute for Strategy and Competitiveness (ISC), Harvard Business School over the last two decades. He launched the U.S. Cluster Mapping Initiative in the late... View Details
Ketels, Christian H.M. "Cluster Mapping as a Tool for Development." Working Paper, June 2017.
- 25 May 2010
- First Look
First Look: May 25
threat—it can also reveal significant underlying heterogeneity in the old technology's broader demand environment. This heterogeneity is a source of opportunities that can support a new position for the old technology, in either the current View Details
Keywords: Martha Lagace
- January 2000 (Revised April 2000)
- Case
StarMedia: Launching a Latin American Revolution
By: Thomas R. Eisenmann and Jon K Rust
By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details
Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Web Services Industry
Eisenmann, Thomas R., and Jon K Rust. "StarMedia: Launching a Latin American Revolution." Harvard Business School Case 800-166, January 2000. (Revised April 2000.)
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
Using information collected during a customer’s first purchase, a new marketing tool that leverages machine learning technology can provide firms with valuable predictions about the customer’s future behavior, says Eva Ascarza, a View Details
- 23 Oct 2000
- Research & Ideas
The Strategy-Focused Organization
illustrate how major organizations have used the Scorecard to create an entirely new performance management framework that puts strategy at the center of a company's key management processes and systems. Mobil North America Marketing and... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- January–February 2018
- Article
Some Customers Would Rather Leave Without Saying Goodbye
By: Eva Ascarza, Oded Netzer and Bruce G.S. Hardie
We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e., “overt” and “silent” churn) in the same pool of customers. This is the case for many online-based services where... View Details
Keywords: Churn; Retention; Attrition; Customer Base Analysis; Hidden Markov Models; Latent Variable Models; Customer Relationship Management; Consumer Behavior
Ascarza, Eva, Oded Netzer, and Bruce G.S. Hardie. "Some Customers Would Rather Leave Without Saying Goodbye." Marketing Science 37, no. 1 (January–February 2018): 54–77.
- 08 Oct 2020
- Research & Ideas
Keep Your Weary Workers Engaged and Motivated
poor performance. This should be based on metrics that are clearly tied to the company’s mission. Note that we say performance, and not performers. Performance may be based on factors besides the talent and motivation of the individual in question, such as job or View Details
Keywords: by Boris Groysberg and Robin Abrahams
- February 2020
- Supplement
Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (B)
By: Joseph B. Fuller, Gamze Yücaoğlu and Youssef Abdel Aal
The case opens in 2017 as Tim Murray, CEO of Aluminum Bahrain (Alba), the largest single-site aluminum smelter in the world outside China and a major contributor to the Bahraini economy, was contemplating the recovery options as the company was facing the most severe... View Details
Keywords: Aluminum Industry; General Management; Cultural Change; Change Management; Crisis Management; Decision Making; Organizational Culture; Safety; Leadership; Emerging Markets; Bahrain; Middle East
Fuller, Joseph B., Gamze Yücaoğlu, and Youssef Abdel Aal. "Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (B)." Harvard Business School Supplement 320-057, February 2020.
- February 2020 (Revised March 2020)
- Case
Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (A)
By: Joseph B. Fuller, Gamze Yücaoğlu and Youssef Abdel Aal
The case opens in 2017 as Tim Murray, CEO of Aluminum Bahrain (Alba), the largest single-site aluminum smelter in the world outside China and a major contributor to the Bahraini economy, was contemplating the recovery options as the company was facing the most severe... View Details
Keywords: Aluminum; General Management; Cultural Change; Change Management; Crisis Management; Decision Making; Organizational Culture; Safety; Leadership; Emerging Markets; Bahrain; Middle East
Fuller, Joseph B., Gamze Yücaoğlu, and Youssef Abdel Aal. "Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (A)." Harvard Business School Case 320-056, February 2020. (Revised March 2020.)