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  • 09 Sep 2009
  • First Look

First Look: September 9

management ideas that incorporate these principles. Book link: http://www.tobinproject.org/twobooks/pdf/New_Perspectives_Full_Text.pdf Priced and Unpriced Online Markets Author:Benjamin Edelman... View Details
Keywords: Martha Lagace
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

Disrupting Consumer Packaged Goods Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with... View Details
Keywords: Dina Gerdeman
  • 20 Jul 2010
  • First Look

First Look: July 20

Online World David J. Collis, Peter W. Olson, and Mary FureyHarvard Business School Case 709-464 An abstract is unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/709464-PDF-ENG Pratham—Every Child in... View Details
Keywords: Martha Lagace
  • 10 Nov 2008
  • Research Event

Social Media Leads the Future of Technology

where approximately 217 million online players interact. This is an evolving landscape, with much growth remaining, Yoffie said. Of 6.5 billion people in the world, about 1.5 billion have Internet access, more than 300 million have... View Details
Keywords: by Martha Lagace
  • 22 Jun 2010
  • First Look

First Look: June 22

  PublicationsPathologies of Online Display Advertising Marketplaces Author:Benjamin Edelman Publication:ACM Sigecom Exchanges, June 2010 Abstract Much has been written about online search advertising, where... View Details
Keywords: Martha Lagace
  • 19 Mar 2006
  • Research & Ideas

Unlocking Your Investment Capital

similar to long-maturity fixed-rate debt. If the pension fund enters into an equity asset swap in which it pays the total return on a standard index of the stock market (e.g., S&P 500) and receives in return a fixed rate of interest,... View Details
Keywords: by Ann Cullen; Financial Services
  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

supply expenses are provided. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55343 Financing the Response to Climate Change: The Pricing and Ownership of U.S. Green Bonds By: Baker, Malcolm, Daniel Bergstresser, George... View Details
Keywords: Dina Gerdeman
  • 15 May 2012
  • First Look

First Look: May 15

changing environment with the growing acceptance of online retailing that empowered customers by providing greater price transparency and more options. Marketing channels and communication touch points... View Details
Keywords: Carmen Nobel
  • 14 Jun 2011
  • First Look

First Look: June 14

cannot price discriminate among stores because the intermediaries' incentives are aligned with the marginal stores. Second, competition among intermediaries may lead to more or less search diversion relative to monopoly, depending on... View Details
Keywords: Sean Silverthorne
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

School Note 706-492 Describes the basics of how to break down costs into productivity and input prices and then compare those cost drivers between competitors. Purchase this note:... View Details
Keywords: Sean Silverthorne
  • 13 Sep 2011
  • First Look

First Look: September 13

and Competitive Imitation: The Case of Sponsor-Based Business Models Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting View Details
Keywords: Sean Silverthorne
  • 30 Sep 2014
  • First Look

First Look: September 30

involved marketing tactic (Experiment 4). Further experiments explore boundary conditions and suggest that the benefit of cost transparency weakens as firms increase price relative to costs and when markups are made salient (Experiments... View Details
Keywords: Sean Silverthorne
  • 02 Sep 2015
  • Research & Ideas

Explaining China's Crash

After more than a decade of nearly can’t-miss growth, China’s stock market began a precipitous summer slide that has spooked investors worldwide. In July, the Shanghai composite index dropped 15 percent from June, prompting the People’s... View Details
Keywords: by Christina Pazzanese; Financial Services
  • 23 Mar 2010
  • First Look

First Look: March 23

incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider changes in its... View Details
Keywords: Martha Lagace
  • 08 Jul 2014
  • First Look

First Look: July 8

label Prada, and jeweler Bulgari. Publisher's link: http://hbr.org/2014/07/how-brand-tourists-can-grow-sales/ar/1 Forthcoming Journal of Marketing Research (JMR) Risk, Information, and Incentives in Online Affiliate Marketing By: Edelman,... View Details
Keywords: Carmen Nobel
  • 15 Oct 2012
  • Research & Ideas

Why Business IT Innovation is so Difficult

"When you talk to people on the front lines, they know this is complicated and hard," she says. Communication Breakdown Investing in technology change without organizational change won't work either. For the Harvard Business Review article The Short Life of View Details
Keywords: by Maggie Starvish
  • 13 May 2014
  • First Look

First Look: May 13

eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details
Keywords: Sean Silverthorne
  • 11 Mar 2014
  • First Look

First Look: March 11

Extensions to our model accommodate the possibilities of multiple voucher purchases and firm price re-optimization. Despite the potential benefits of online discount vouchers to certain firms in certain... View Details
Keywords: Sean Silverthorne
  • 21 Jul 2015
  • First Look

First Look: July 21, 2015

professionals can make and investments that only the firm can make, while at the same time minimizing distortions in decisions that either party could make (e.g., promotion and marketing of professionals' services, price setting, choice... View Details
Keywords: Sean Silverthorne
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

their innovation performance. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51467 Bubbles for Fama By: Greenwood, Robin, Andrei Shleifer, and Yang You Abstract—We evaluate Eugene Fama's claim that stock prices do... View Details
Keywords: Sean Silverthorne

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