Publications

31 Oct 2012
News

Industry Adapts Quickly to Storm

April 2005 (Revised February 2006)
Case

L'Oreal and the Globalization of American Beauty

By: Geoffrey G. Jones, David Kiron, Vincent Dessain and Anders Sjoman

Examines L'Oreal's acquisition of leading U.S. cosmetics brands, including Maybelline, Redken, and Kiehl's, and their subsequent renewal and globalization. Reviews the history of L'Oreal, now the world's largest cosmetics company, from its origins in France in 1907.... View Details

Keywords: Management; Corporate Strategy; Problems and Challenges; Brands and Branding; Business History; Globalization; Acquisition; Beauty and Cosmetics Industry; Consumer Products Industry; France; United States

15 Sep 2015
Blog Post

Advice from an Intern

The last time I was an intern was nearly 10 years ago, when I was an undergrad working in New York for a magazine and banking about $10 an hour. Now as an MBA student, I’m getting the unusual chance to... View Details

Keywords: All Industries

16 Dec 2010
News

Digital Drive

October 2023
Case

CornerUp: Digitizing the Corner Store

By: Álvaro Rodríguez Arregui, Stacy Straaberg and Diego Zainos De La Sota Riva

In July 2023, Jason Diaz, co-founder and CEO of CornerUp, assessed the progress of his business-to-business e-procurement software application (app) startup, founded in January 2022. CornerUp began as a fast-moving consumer packaged goods (FMCG) distributor in New York... View Details

Keywords: Business Growth and Maturation; Business Startups; Small Business; Transition; Decisions; Social Entrepreneurship; Geographic Location; Disruptive Innovation; Market Participation; Digital Platforms; Trust; Business Strategy; Expansion; Information Infrastructure; Internet and the Web; Technology Adoption; Value Creation; Technology Industry; United States

04 Oct 2019
Blog Post

Finding My Passion in the Startup Space

Business Operations for Blueground, one of the few bright exceptions, working between our New York headquarters and our offices in Athens. Finding your career passion is a trial and error process. People say... View Details

2018
Book

Driving Digital Strategy: A Guide to Reimagining Your Business

By: Sunil Gupta

Disruption and transformation get a lot of hype and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Typical approaches used by legacy players such as using technology to improve efficiency,... View Details

Keywords: Marketing; Information Technology; Transformation; Strategy; Competitive Advantage; Value Creation; Customer Focus and Relationships; Organizational Structure; Digital Strategy

Find at Harvard

16 Nov 2009
Research & Ideas

The Times Captures History of American Business

Story of American Business: From the Pages of The New York Times (Harvard Business Press), presents more than 100 compelling, provocative—and sometimes funny—articles published in the preeminent U.S.... View Details

Keywords: by Martha Lagace; Journalism & News

Prithwiraj Choudhury

Prithwiraj (Raj) Choudhury is the Lumry Family Associate Professor at the Harvard Business School. He was an Assistant Professor at Wharton prior to joining Harvard. His research is focused on studying the Future of Work, especially the changing Geography of... View Details

April 2023
Case

Fizzy Fusion: When Data-Driven Decision Making Failed

By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li

This is a case about a fictional New York beverage company called Fizzy Fusion. The business is facing supply chain and inventory management challenges with its new product, SparklingSip. Despite seeking help from a data science consulting firm, the machine learning... View Details

Keywords: Supply Chain Management; Production; Risk and Uncertainty; Analytics and Data Science; Food and Beverage Industry

August 1992 (Revised June 1993)
Case

Compania de Telefonos de Chile

By: W. Carl Kester, Enrique Ostale and Charles McHugh La Follette

The newly privatized Chilean telephone company, Compania de Telefonos de Chile (CTC) must raise substantial new funds externally in order to finance its expansion program. This task is complicated by Chile's small, illiquid capital markets and the skeptical view of... View Details

Keywords: Capital Markets; Financing and Loans; Managerial Roles; Privatization; Expansion; Telecommunications Industry; South America; Chile