Publications

May 2018 (Revised July 2018)
Case

EY China (A): Strengthening Presence in a Critical Market

By: Ashish Nanda, Das Narayandas and Lisa Rohrer

Soon after being named regional managing partner for Ernst & Young (EY) China in September 2009, Albert Ng reflects on the enormity of challenges facing EY China. Despite EY Global's commitment to the China practice, EY China’s growth agenda has been reversed, post... View Details

Keywords: Professional Services; International Management; Big Four; Strategy And Execution; Emerging Market; Strategy; Leadership; Global Range; Growth and Development Strategy; Emerging Markets; Accounting Industry; China

Educators

13 Jan 2023 - 14 Jan 2023
Conference Presentation

India’s Quest for Sustainable Growth in a New Global Reality:: The Need for a Region- and Sector-Driven Approach

By: Christian H.M. Ketels and Michael E. Porter

Keywords: Sustainable Growth; Economic Development; Economic Growth; Developing Countries and Economies; Employment; India

01 Jan 2009
Conference Presentation

Changing Landscapes: The Construction of Meaning and Value in a New Market Category: Modern Indian Art

By: Mukti Khaire and R. Daniel Wadhwani

Keywords: Value; Markets; Arts; Change

22 Aug 2018
News

Developing a Strategy for the Digital World

Program

Launching New Ventures

Summary Successful entrepreneurship takes more than an innovative idea—it also requires the right mindset and skillset. Whether you're developing new business, launching new... View Details

June 1994
Case

Green Marketing at Rank Xerox

By: Jeffrey F. Rayport

Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in... View Details

Keywords: Product Positioning; Machinery and Machining; Environmental Sustainability; Manufacturing Industry; Consumer Products Industry; Europe

Educators

01 Dec 2019
News

Developing Leaders Who Bridge Business and Engineering

essential part of that future. The MS/MBA Program will tap into that, making certain to develop capabilities and leaders that will be an important part of this exciting and changing future.” Accelerating Innovation and Entrepreneurship By... View Details

12 PM – 1 PM EDT, 07 Oct 2015
Webinars: Career

Stand Out: How to Develop your Breakthrough Idea

Too many people believe that if they keep their heads down and work hard, they'll succeed. But that's simply not true anymore. In an increasingly competitive marketplace, ideas matterand it's become essential for both companies and individuals to innovate. In this... View Details

2007
Working Paper

What Have We Learned From Market Design?

By: Alvin E. Roth

This essay discusses some things we have learned about markets, in the process of designing marketplaces to fix market failures. To work well, marketplaces have to provide thickness, i.e. they need to attract a large enough proportion of the potential participants in... View Details

Keywords: Market Design; Market Participation; Market Transactions; Risk and Uncertainty; Safety

March 2008
Article

What Have We Learned from Market Design?

By: Alvin E. Roth

This essay discusses some things we have learned about markets, in the process of designing marketplaces to fix market failures. To work well, marketplaces have to provide thickness, i.e. they need to attract a large enough proportion of the potential participants in... View Details

Keywords: Risk Management; Market Design; Market Participation; Market Transactions; Failure; Safety

Find at Harvard

17 Jan 2008
Research & Ideas

If Marketing Experts Ran Elections

advertising in this year's presidential campaign. By commercial standards, and given the importance of the purchase decision, that doesn't seem high. What's needed in politics is not less marketing but better marketing: focusing on... View Details

Keywords: by John A. Quelch

03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The signs of... View Details

Keywords: by John Quelch

2013
Chapter

The Design of Online Advertising Markets

By: Benjamin Edelman

Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales that... View Details

Keywords: Misleading and Fraudulent Advertising; Online Advertising; Price; Market Design; Measurement and Metrics; Sales; Motivation and Incentives; Internet and the Web

10 Jan 2017
Blog Post

From Product Development to Business School

The torpedoes kept coming. Not to be dramatic or anything, but for any product developer this is the most painful moment of their career. The moment when the fledgling idea you’ve spent months, maybe years, cultivating, testing,... View Details

Keywords: Technology; Manufacturing; Consumer Products / Retail

2022
Other Unpublished Work

Industrial Policy in a New Global Reality: Towards a More Location—and Sector—Driven Approach

By: Christian H.M. Ketels and Emiliano Duch

Keywords: Competitiveness; Development Economics; World Bank

01 Dec 2000
News

Faculty News

With the 2000-2001 academic year in full swing, the expanding HBS faculty — now more than two hundred members strong — has seen a number of promotions, accessions to chaired professorships, movement of previously chaired professors to vacated chairs, and, in two cases,... View Details

Keywords: H. Naylor Fitzhugh (MBA '33); Business Schools & Computer & Management Training; Educational Services

January–February 2012
Article

Do You Need a New Product-Development Strategy?

By: Alan MacCormack, W. Crandall, P. Toft and P. Henderson

Many firms rely on a single new-product development process for all projects. But designing new products for different business contexts requires that a firm deploy different new-product development processes. Products designed for stable and mature end-user markets... View Details

Keywords: Strategy; Product Development

Find at Harvard

April 1978
Case

General Foods: Opportunities in the Dog Food Market

Illustrates uses of various sources of market and consumer behavior data, including psychographics, product positioning, and market segmentation decisions for a new dog food product. Based on cases by E.T. Popper and L.S. Ward. View Details

Keywords: Product Positioning; Consumer Behavior; Product Development; Consumer Products Industry; Food and Beverage Industry

Educators