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- Faculty Publications (539)
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- February 1995 (Revised November 1996)
- Case
MasterCard and World Championship Soccer
By: John A. Quelch and Carin-Isabel Knoop
The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details
Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States
Quelch, John A., and Carin-Isabel Knoop. "MasterCard and World Championship Soccer." Harvard Business School Case 595-040, February 1995. (Revised November 1996.)
- 14 Oct 2009
- First Look
First Look: October 14
relies on platforms and horizontal ecosystems of firms producing complementary products. Using three case studies—software, animation and mobile telephony—we illustrate two key sources of inefficiencies that this mismatch can create, all... View Details
Keywords: Martha Lagace
- September 2012 (Revised January 2013)
- Case
SMARTBITES (A)
By: Michael Roberts, Jeronimo Silva and Amar Bhide
The case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a US bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business. View Details
Keywords: Franchising; Start-up; Franchise Ownership; Family Ownership; Business Startups; Cost vs Benefits; Multinational Firms and Management; Food and Beverage Industry; Retail Industry; Turkey; United States
Roberts, Michael, Jeronimo Silva, and Amar Bhide. "SMARTBITES (A)." Harvard Business School Case 813-074, September 2012. (Revised January 2013.)
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Value A transnational brand is the corporate brand of firms that market globally in order to leverage economies of scale and scope, according to HBS professors Douglas Holt, John Quelch, and co-author Earl Taylor of Research... View Details
Keywords: by Working Knowledge editors
- August 2005 (Revised August 2007)
- Background Note
Why Study Emerging Markets
By: Tarun Khanna, Krishna G. Palepu and Kjell Ke-Li Carlsson
Emerging markets have attracted considerable attention and are likely to become an increasingly important political and economic force. They represent an enormous opportunity for entrepreneurs, multinationals, and investors but also pose a threat for products, jobs,... View Details
Keywords: Profit; Multinational Firms and Management; Corporate Governance; Emerging Markets; Problems and Challenges; Opportunities
Khanna, Tarun, Krishna G. Palepu, and Kjell Ke-Li Carlsson. "Why Study Emerging Markets." Harvard Business School Background Note 706-422, August 2005. (Revised August 2007.)
- September 1996 (Revised March 1999)
- Case
EMDICO (B)
By: John A. Quelch
Supplements the (A) case. View Details
Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Consumer Products Industry; Saudi Arabia
Quelch, John A., and Yoshinori Fujikawa. "EMDICO (B)." Harvard Business School Case 597-030, September 1996. (Revised March 1999.)
- September 1991 (Revised January 1992)
- Case
Citibank (A): European Strategy
Keywords: Banks and Banking; Multinational Firms and Management; International Finance; Corporate Strategy; Banking Industry; Europe
Yoshino, Michael Y. "Citibank (A): European Strategy." Harvard Business School Case 392-021, September 1991. (Revised January 1992.)
- May 1992 (Revised January 2000)
- Supplement
ABB: Accountability Times Two (B)
By: Robert L. Simons
Describes internal allocation conflicts in a complex global company structured as a matrix organization. ABB Switzerland has secured and will build an important power station project; however, internal market allocation policies dictate that this work be handled by ABB... View Details
Simons, Robert L. "ABB: Accountability Times Two (B)." Harvard Business School Supplement 192-142, May 1992. (Revised January 2000.)
- January 2004 (Revised August 2015)
- Case
Weetman Pearson and the Mexican Oil Industry (B)
By: Geoffrey Jones and Lisa Bud-Freirman
Supplements the (A) case. View Details
Keywords: Business History; Entrepreneurship; Multinational Firms and Management; Business and Government Relations; Energy Industry; United Kingdom; Mexico; Arizona
Jones, Geoffrey, and Lisa Bud-Freirman. "Weetman Pearson and the Mexican Oil Industry (B)." Harvard Business School Case 804-086, January 2004. (Revised August 2015.)
- May 2003 (Revised May 2009)
- Case
ZARA: Fast Fashion
Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously... View Details
Keywords: Organizational Change and Adaptation; Multinational Firms and Management; Competitive Advantage; Manufacturing Industry; Apparel and Accessories Industry; Retail Industry; Spain
Ghemawat, Pankaj, and Jose Luis Nueno. "ZARA: Fast Fashion." Harvard Business School Multimedia/Video Case 703-416, May 2003. (Revised May 2009.)
- 14 Sep 2010
- First Look
First Look: September 14, 2010
improved management and decentralization; (2) larger firms, skill-intensive plants, and foreign multinationals appear better managed and are more decentralized; (3) firms that are both family owned and... View Details
Keywords: Sean Silverthorne
- January 2022
- Case
Walmart Goes Global (A)
By: Juan Alcácer
- Teaching Interest
Overview
Professor Toffel teaches the required first-year MBA course Technology and Operations Management (TOM).
He also coordinates and teaches the Doctoral Seminar in Technology and Operations Management to help... View Details
- March 2007 (Revised April 2007)
- Case
McDonald's Corporation: Managing a Sustainable Supply Chain
By: Ray A. Goldberg and Jessica Droste Yagan
McDonald's seeks to learn from a successful response to Greenpeace's Amazon deforestation campaign in order to make its supply chain more socially and environmentally responsible. View Details
Keywords: Food; Supply Chain Management; Multinational Firms and Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Management Systems; Food and Beverage Industry
Goldberg, Ray A., and Jessica Droste Yagan. "McDonald's Corporation: Managing a Sustainable Supply Chain." Harvard Business School Case 907-414, March 2007. (Revised April 2007.)
- October 2009 (Revised February 2010)
- Case
Wiwa v. Royal Dutch/Shell
By: Lynn S. Paine and Lara Adamsons
On the eve of trial, and after nearly 14 years of pre-trial litigation, the parties in Wiwa v. Royal Dutch/Shell jointly announced that the four U.S. lawsuits stemming from the execution of the Ogoni Nine in 1995 had been settled. View Details
Keywords: Crime and Corruption; Multinational Firms and Management; Corporate Accountability; Lawsuits and Litigation; Nigeria; United States
Paine, Lynn S., and Lara Adamsons. "Wiwa v. Royal Dutch/Shell." Harvard Business School Case 310-038, October 2009. (Revised February 2010.)
- September 2007
- Supplement
Ravi Venkatesan, Chairman, Microsoft India
By: Tarun Khanna and Krishna G. Palepu
Ravi Venkatesan, chairman of Microsoft India, discusses market entry, localization, and intellectual property rights in emerging markets. View Details
Keywords: Multinational Firms and Management; Intellectual Property; Emerging Markets; Market Entry and Exit; Information Technology Industry; India
Khanna, Tarun, and Krishna G. Palepu. "Ravi Venkatesan, Chairman, Microsoft India." Harvard Business School Video Supplement 708-804, September 2007.
- 24 Mar 2002
- Lessons from the Classroom
Case Study: A Lesson in Private Venture Financing
capital. Would it be a better idea to ride the wave of globalization and try to get acquired by a multinational corporation? Or should the firm remain privately owned and focus its growth in Africa? After... View Details
Keywords: by Julia Hanna
- June 2013 (Revised March 2014)
- Case
Inditex: 2000
By: John R. Wells and Galen Danskin
In 2000, Inditex was one of the largest specialty apparel retailers in the world, with $2.4 billion in sales from 1,080 stores across 33 countries. Zara, Inditex's main brand, produced popular designer items at a fraction of design-house prices and could push an item... View Details
Keywords: Fashion; Fashion Industry; Succession; IPO; Competition; Initial Public Offering; Multinational Firms and Management; Management Succession; Growth and Development Strategy; Apparel and Accessories Industry; Retail Industry
Wells, John R., and Galen Danskin. "Inditex: 2000." Harvard Business School Case 713-538, June 2013. (Revised March 2014.)
- February 2002 (Revised February 2002)
- Case
Morgan Stanley Japan, 2002
By: Tarun Khanna and Louis P. DiLorenzo, Jr
Thierry Porte, president of Morgan Stanley Japan, had spent the brisk November day in Tokyo with Eric Best, Morgan Stanley's head of scenario planning, outlining the exercise that all of the managing directors in Japan would participate in shortly. Japan remained mired... View Details
Keywords: Planning; Economic Slowdown and Stagnation; Investment Banking; Multinational Firms and Management; Banking Industry; Financial Services Industry; Japan; United States
Khanna, Tarun, and Louis P. DiLorenzo, Jr. "Morgan Stanley Japan, 2002." Harvard Business School Case 702-458, February 2002. (Revised February 2002.)
- November 2007
- Supplement
Teva Pharmaceutical Industries, Ltd.
By: Tarun Khanna and Krishna G. Palepu
How do companies develop a strategy that is both low-cost and differentiated without becoming squeezed in the middle? Describes how Teva, Israel's largest and first multinational, achieved its globally dominant position in generic pharmaceuticals, an industry that has... View Details
Keywords: Multinational Firms and Management; Emerging Markets; Rank and Position; Competitive Strategy; Pharmaceutical Industry; Israel; India
Khanna, Tarun, and Krishna G. Palepu. "Teva Pharmaceutical Industries, Ltd." Harvard Business School Video Supplement 708-806, November 2007.