Mobile Marketing - Publications - Faculty & Research

26 Mar 2008
First Look

First Look: March 26, 2008

of the energy company Cinergy, has led the company from the brink of bankruptcy to one of the premier energy companies through selecting a focused strategy, aligning the organization to support it, and mobilizing all the employees to... View Details

Keywords: Martha Lagace

24 Aug 2016
Blog Post

Internship In Action

different teams including Buyers, Seller Relationship Managers, Product Managers, and Developers. I now have a very good understanding of how much effort and resources go behind every single button we press on any website or mobile... View Details

Keywords: Consumer Products / Retail

26 Feb 2007
Research & Ideas

The Power of the Noncompete Clause

associate professor of technology and operations management, their paper—available for download—is titled "Noncompetes and Inventor Mobility: Specialists, Stars, and the Michigan Experiment." What they found: While noncompetes do constrain View Details

Keywords: by Martha Lagace

Profile

Creighton Taylor

me to business, because as a business person, you need to adapt to new environments quite a bit.” Even as Creighton majored in music in college, he nurtured his interest in numbers. After graduation, he spent three years in a variety of sales and View Details

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EMARKETER | Baker Library

EMARKETER Market data, statistics, and analysis on the internet, e-business, and emerging technologies. Read More EMARKETER is useful for understanding the growth and impact of the internet as well as for keeping up with new trends, such... View Details

01 Jun 2014
News

FIELD 2 in Accra

respondents said they viewed online content on multiple devices. "Research indicates that smart phones and mobiles are where it's at in emerging markets," says Leach. "But we found that many people still use computers that rely on Wi-Fi.... View Details

Keywords: FIELD program; Colleges, Universities, and Professional Schools; Educational Services; Information

01 Mar 2022
What Do You Think?

Is It Time for More Reverse Mentoring?

rest of us. An imaginative, tech savvy caregiver we employ in our home dreamed up a business based on an unsatisfactory personal experience. Despite her lack of formal training, resources, and investment, she devised a way to test her idea, order the necessary... View Details

Keywords: by James Heskett

01 Sep 2020
News

Saving Grace

PensionBee in 2014 to address this lack of continuity and introduce transparency to an industry that’s known to be convoluted and confusing. The company is able to track down a customer’s pension plans and consolidate them into one, which can be managed by a View Details

Keywords: Jen McFarland Flint

28 Apr 2011
Op-Ed

While Waiting for Japan’s Recovery, Let’s Enhance Supplier Competitiveness at Home

officials convened events to involve companies in their region. Today, in the aftermath of market quakes and earthquakes, America needs another national campaign, this time to mobilize big companies to power... View Details

Keywords: by Rosabeth Moss Kanter

01 Feb 2000
News

Short Takes

other organization." Austin's hope for these new alliances is that "greater interaction will result in productive two-way learning: corporations can be enriched by finding out how nonprofits mobilize and motivate personnel, while... View Details

Keywords: Nancy O. Perry

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

(see Figure 2-3) and several new internal business objectives. Mobil U.S. Marketing and Refining, like Rockwater, moved to a new "customer intimacy" strategy that would offer a superior buying... View Details

Keywords: by Robert S. Kaplan & David P. Norton

01 Mar 2013
News

Making Change

mobile application. We currently offer destination information on Washington, D.C., Chicago, Boston, and London on the mobile app and hope to cover as many as 150 places. Sidhant Jena (MBA 2011) Jana Care —... View Details

Keywords: Margie Kelley; housing; gay rights; diabesity; disability; Construction of Buildings; Construction; Educational Services; Social Assistance; Health, Social Assistance; News, Library, Internet, and Other Services; Information; Real Estate

August 2001 (Revised November 2001)
Case

Vicinity Corporation: Turning Web Traffic into Store Traffic

By: Frances X. Frei, David Margalit and Amanda Yelsh

Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious... View Details

Keywords: Internet and the Web; Consumer Behavior; Mobile and Wireless Technology

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Product Management - Course Catalog

facing software products in the internet, mobile and marketplace sectors. In the 2024-2025 academic year, cases and exercises will be grounded in products from: Uber, Spotify, Ancestry, Amazon, YouTube, Netflix, Slack, Redfin, Xero,... View Details

Fast Answer

FIELD Global Immersion Resources: Kenya

X". Start typing consumer lifestyles and the name of your GEO country (or Mobile and the name of the country) to locate. EMIS Useful for: emerging market info, including company info, news... View Details

31 Dec 2012
Research & Ideas

Most Popular Stories of 2012

the Smartphone Addiction Published: May 14, 2012 In her new book, Sleeping With Your Smartphone, Leslie Perlow explains how high-powered consultants disconnected from their mobile devices for a few hours every week-and how they became... View Details

Keywords: by Staff

01 Jun 2018
News

What I Do: Minnie Ingersoll (MBA 2002)

Shift—I manage finance, I manage our marketing team, I manage the board, I manage recruiting.” While it’s been a departure, Ingersoll says the role has remained consistent from the way it was described during her first interview for the... View Details

Keywords: Dan Morrell; illustrations by Peter and Maria Hoey

01 Sep 2010
News

Social Entrepreneurship Fellows Named

For many entrepreneurs, the inspiration for starting a business is rooted in personal experience. An enterprise is born not just to fill a neglected market niche but a personal need as well. Such is the case with ventures created by HBS... View Details

Keywords: Awards; disability; gay rights; Accommodation; Hospitality

11 Mar 2020
News

Making It Rain

weather services. “This market is not very innovative, and it’s one of the last industries where governments still lead the technology,” Elkabetz says. Most of the industry relies on data from three public sources: staffed weather... View Details

Keywords: Lisa Scanlon Mogolov

Fast Answer

FIELD Global Immersion Resources: Ghana

lifestyles and the name of your GEO country (or Mobile and the name of the country) to locate. EMIS Useful for: emerging... View Details

Publications