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  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 2014
  • Article

The Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced Morality

By: M. Kouchaki, F. Gino and A. Jami
Drawing on the embodied simulation account of emotional information processing, we argue that the physical experience of weight is associated with the emotional experience of guilt and thus that weight intensifies the experience of guilt. Across four studies, we found... View Details
Keywords: Moral Sensibility; Behavior; Nutrition; Emotions; Weight
Related
  • 22 Nov 2011
  • Working Paper Summaries

Carbon Tariffs: Impacts on Technology Choice, Regional Competitiveness, and Global Emissions

Keywords: by David F. Drake; Manufacturing
  • 20 Jun 2023
  • Research & Ideas

Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories

and Florian Zimmermann, a professor at the University of Bonn. Measuring memory Using a series of controlled experiments, the researchers looked at how quickly the effect of different types of information on... View Details
Keywords: by Scott Van Voorhis
  • 03 Oct 2023
  • What Do You Think?

Do Leaders Learn More From Success or Failure?

leaders most effectively to enter the real world. I can add a personal experience to those that Edmondson cites. In 1990, a colleague, HBS Professor John Kotter, and I began a study of the impact of an organization’s culture on its... View Details
Keywords: by James Heskett
  • January – February 2011
  • Article

How to Design a Winning Business Model

By: Ramon Casadesus-Masanell and Joan E. Ricart
Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone... View Details
Keywords: Business Model; Design; Strength and Weakness; Competitive Strategy; Competitive Advantage
Related
  • Web

Business & Environment

Losing Its Biotech Crown? Bio Conference Takes Place Amidst 10 Jun 2025 | Mass Live Measuring Climate Tech Investment Yields a New Shade of 'Green' Business Re: George Serafeim 27 May 2025 | Newsweek Faculty & Research Vail Resorts:... View Details
  • Web

Social Progress Index - Institute For Strategy And Competitiveness

needs of its citizens, establish the building blocks that allow citizens and communities to enhance and sustain the quality of their lives, and create the conditions for all individuals to reach their full potential. Our research supports the development of View Details
  • 05 Dec 2023
  • Research & Ideas

Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)

the right people are confident, suggests recent research by Thomas Graeber, assistant professor at Harvard Business School. His work tested the effects of meta-cognition—essentially, whether more skilled people are also more confident... View Details
Keywords: by Kara Baskin
  • 18 Dec 2008
  • Working Paper Summaries

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

Keywords: by Alvin J. Silk & Charles King III; Advertising
  • 2019
  • Article

An Empirical Study of Rich Subgroup Fairness for Machine Learning

By: Michael J Kearns, Seth Neel, Aaron Leon Roth and Zhiwei Steven Wu
Kearns et al. [2018] recently proposed a notion of rich subgroup fairness intended to bridge the gap between statistical and individual notions of fairness. Rich subgroup fairness picks a statistical fairness constraint (say, equalizing false positive rates across... View Details
Keywords: Machine Learning; Fairness; AI and Machine Learning
Related
  • 08 Dec 2016
  • HBS Seminar

Joel Waldfogel, University of Minnesota, Carlson School of Management

  • 30 Aug 2016
  • First Look

August 30, 2016

variation generated by the experimental treatments, we model sales force performance to identify the effectiveness of various forms of conditional and unconditional compensation. We account for salesperson heterogeneity by using a... View Details
Keywords: Carmen Nobel
  • 22 Nov 2011
  • First Look

First Look: November 22

need for the additional funding, determine how best to allocate the money across the various platforms, and establish effective ways to measure return on investment (ROI) for digital marketing spending . She... View Details
Keywords: Sean Silverthorne
  • 27 Nov 2023
  • Research & Ideas

Voting Democrat or Republican? The Critical Childhood Influence That's Tough to Shake

political beliefs. The strategy was to measure the “extent to which a voter whose family moves to a new neighborhood during their childhood adopts a political behavior similar to their permanent-resident peers in that neighborhood,” the... View Details
Keywords: by Ben Rand
  • Web

Research Areas - Doctoral

international ventures; the environments in which entrepreneurs make decisions; and social entrepreneurship. 4. Performance Measurement and Outcomes scholars study drivers and effectiveness of performance... View Details
  • 12 May 2008
  • Research & Ideas

Accounting Information as Political Currency

expected the accounting effect on election outcomes to be minor. When we ran the tests, we found that even a one standard-deviation change in our measure of earnings management could affect election outcomes... View Details
Keywords: by Martha Lagace
  • 10 Sep 2013
  • First Look

First Look: September 10

particular, supportive incumbent industrial structures for input and output markets are strongly linked to higher establishment entry rates. We also find substantial evidence for the Chinitz effect where small local incumbent suppliers... View Details
Keywords: Sean Silverthorne
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

venture-funded startups in the networking/data communications industry sectors reveals that those startups that participate in an open standards community, such as the Internet Engineering Task Force (IETF), have a greater likelihood of an initial public offering or... View Details
  • Web

Accounting & Management - Faculty & Research

Measure and evaluate their firms' economic performance, Improve resource allocation and strategy implementation within their firms, and Build accountability for performance through effective external and... View Details