Marketing Planning - Publications - Faculty & Research

10 Mar 2021
News

Vision: A Unicorn Evolves

market fit.” In the beginning, Outreach didn’t have a pricing model: “We just kept upping the price, and people kept paying.” Yet the software, while powerful, was unstable. The team had built it quickly and on a budget, because... View Details

Keywords: April White; entrepreneurship; technology; startups; leadership

01 Dec 2019
News

What’s Behind the Explosive Growth of Sustainable Investing?

it happen in practice. That’s on the private market side. On the public side, the question is how you can influence the behavior of a company to reflect your values, or protect the long-term value of your investment—or both—while only... View Details

Keywords: Jen McFarland Flint

22 Jul 2021
News

Mentoring Fashion Startups in Singapore; Rising Star Accolades for Mid-Career Women

top right, and Soon Loo (MBA 1999) bottom right, talk with the team from TaFF during the HBS Club of Singapore's virtual War Room sessions in June. “The idea originated from our desire to not do what everyone else was already doing,” Pundrik says. “We didn’t want to do... View Details

Keywords: Margie Kelley

01 Dec 2004
News

The Future of Stem Cells

intense, markets tend to form, with supply responding to demand, in spite of controversy. Thus, with the potentially huge, lucrative, and beneficial industry that could emerge from embryonic stem-cell research, the question seemingly... View Details

Keywords: Garry Emmons

01 Feb 2000
News

Jerry Shafir: A Simmering Success Story

ready-to-heat soups, shipping an average of thirty thousand gallons each week. Shafir - himself a study in constant motion - plans to move his operation to a roomier location in nearby Chelsea early this year. Despite adding a $2.5... View Details

Keywords: Deborah Blagg

19 Sep 2019
News

Predicting Human Behaviors

car. The human observer was not surprised by the child in the street. Subtle behavioral cues had told him the boy was planning to cross to his mother. What was surprising was that the self-driving car simulator recognized those cues, too.... View Details

Keywords: April White

01 Jun 2011
News

Downtime

side of the individual. Reading short stories helps me in writing cases. I also plan to read Freedom by Jonathan Franzen. What format do you use for reading? I’ll likely read Carver in hard copy and Franzen on my iPad. Hard copy has a... View Details

Keywords: fiction; Christianity

01 Dec 2022
News

Program Catalyzes New Streams of Research

planned to disclose DEI metrics to the public. And yet, a 2021 Deloitte report, The equity imperative: The need for business to take bold action now, states: “Despite agreeing that change is needed, many leaders have come to realize how... View Details

Keywords: Jennifer Gillespie

01 Jun 2016
News

Case Study: On the Table

furniture design but in a warehouse, a fleet of trucks, and a staff of drivers—the type of capital-intensive vertical integration he planned for later on, after Gaia Design had established its reputation as a source for well-designed,... View Details

01 Apr 1998
News

New Releases

demonstrates how they can become embedded in a company's ongoing reporting, budgeting, and transfer-pricing systems, especially in companies with new enterprise resource planning capabilities. The authors note, "Only if managers... View Details

01 Jun 2015
News

Learning from Global Immersion Experiences

against a backdrop of unusually sobering geopolitical events, including the attack on Charlie Hebdo headquarters in Paris and a suicide bombing at a police station in Istanbul’s historic Sultanahmet quarter, not far from the area where the students View Details

01 Mar 2013
News

A Healthy Profit

(formerly known as Project Antares), a collaboration between HBS and HSPH that intends to use business and markets to break the perverse synergy between poverty and poor health. Says HSPH professor and Antares cofounder David Bloom, an... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

20 Feb 2019
News

Building an Ecosystem for African Entrepreneurs

phone. Through the entrepreneurship program, Sounouvou received training, mentorship, networking, and $5,000 in seed funding, among other benefits. “The training helped me greatly in improving our business plan and understanding the... View Details

Keywords: April White

25 Aug 2014
News

Sheila Lirio Marcelo, MBA 1998/JD 1999

figure out how to find care for my family.” That contradiction was not lost on the budding entrepreneur. Marcelo’s family emergency shed light on a market need that she wanted to fill. After a stint at TheLadders, she accepted a position... View Details

Keywords: Susan Young

01 Jun 2002
News

Faculty Debates Lessons from Enron's Collapse

underlying question throughout much of the debate centered on whether the company's downfall resulted from a failure of values or of systems — both inside Enron and in the capital market institutions — with convincing evidence presented... View Details

Keywords: Deborah Blagg; Enron; faculty; Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2002
News

GE's Jeff Immelt

performance, the ability to focus on the future, and a commitment to its people, culture, and values. “We need companies that perform with integrity,” he said. “Performance is the only thing that will turn the stock market around; it's... View Details

01 Dec 1996
News

Meditations on the Bottom Line

Massachusetts, the problem is just the opposite. Once an ashram - or religious community - for 350 practitioners of a yoga-based spiritual lifestyle, Kripalu has plenty of soul. What it needs now is a business plan that will help it... View Details

02 Jan 2014
News

The Power to Change

by Ralph Ranalli Talking about his ambitious plans to create a safer, cleaner type of nuclear power plant, Russell Wilcox says, quite matter-of-factly, that he was "looking for a project that would have an impact on the world." There... View Details

Keywords: Ralph Ranalli; Business and Environment Initiative; Scientific Research and Development Services

15 Jun 2021
News

HBS Addresses Racial Equity

the Racial Equity Plan (REP), which was developed last summer by members of the Dean’s Anti-Racism Task Force and launched in September. “There always have been people dedicated to diversity, equity, and inclusion at HBS, and the new... View Details