Marketing Insight - Publications - Faculty & Research

05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

important strategic considerations for managers selecting supplier factories and provide key insights for the design of transnational sustainability governance regimes. Publisher's link:... View Details

Keywords: Dina Gerdeman

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Online Leadership Principles Course | HBS Online

I thought the course was very manageable on top of a full-time job." Abby Katz Senior Marketing Manager at Mavrck Build greater self-awareness and explore how you can adapt your leadership style to meet specific organizational challenges.... View Details

05 Oct 2023
Blog Post

A Pathway to Public Service: Brandon Moore (MBA/MPP 2025)

statements and marketing strategies. I spend the vast majority of every 80-minute class hearing the perspectives of my peers. I am perpetually blown away by how the diversity of opinions enriches our learning environment. We aren’t... View Details

24 Dec 2013
First Look

First Look: December 24

Mature Field: Swiss Watchmaking, 1970-2008 By: Raffaelli, Ryan Abstract—I examine the processes and mechanisms whereby market demand for a "dying" technology re-emerges at a later date. In 1983, fourteen years after the... View Details

Keywords: Carmen Nobel

06 Oct 2015
First Look

October 6, 2015

systems. The links between multinational firms form a distinct type of international system for the private sector—one that is simultaneously enmeshed in geopolitics and international markets even as it is also autonomous from them. The... View Details

Keywords: Sean Silverthorne

26 Jun 2020
Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

the region might never recover, that people without water, electricity, and food would have to flee, the company would lose all its customers, and employees would lose their jobs. Yakult was certainly hurting—the company’s CFO noted that Yakult had lost 30 percent of... View Details

Keywords: by Dina Gerdeman

18 Nov 2014
First Look

First Look: November 18

international trade and investment. Insights about differences in the development of financial institutions across countries, the role of financial constraints, and the use of internal capital markets are... View Details

Keywords: Sean Silverthorne

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

Using information collected during a customer’s first purchase, a new marketing tool that leverages machine learning technology can provide firms with valuable predictions about the customer’s future behavior, says Eva Ascarza, a View Details

Keywords: by Kristen Senz; Retail; Service

13 Sep 2011
First Look

First Look: September 13

of the most successful and insightful leaders of our time, the CEOs from companies as diverse as Standard Chartered Bank, Infosys, Nokia, Cummins, IKEA, Tata, and Campbell's Soup. The authors reveal how these leaders from around the world... View Details

Keywords: Sean Silverthorne

22 Nov 2023
News

So You Want to Join a Startup

sells, There's enough left over after the preferred shareholders get paid out that the common shareholders get paid out. There's so many risks that startups have to go through in order to reach success, right? There's technology risk, there's View Details

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All Functions - Recruiting

Employment Data All Functions Employment Data All Functions All Functions Select a Function to Access Additional Detail Pages: All Functions All Functions Business Development Consulting Finance General Management Marketing Other... View Details

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Research - Behavioral Finance & Financial Stability

They show that funding loans to these borrowers lead to better economic outcomes for the borrowers and higher returns for the fintech platform. See Marco’s other research here , Dimuthu’s other research here , and Don’s other research here . More Info Stock View Details

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Health Care - Faculty & Research

and Jeremy Dann After its spin-off from one of the world's largest ultrasound makers, Sonosite attempts to popularize a new kind of handheld ultrasound units. Sonosite needs to decide if it should focus on new markets that will value the... View Details

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Online Business Essential Courses | HBS Online

Managers Professor Bharat Anand Gain economic insights and learn how markets work and firms compete to craft successful business strategies. 8 weeks, 6-8 hrs/week Pay by September 25 $1,850 Certificate... View Details

28 Nov 2018
HBS Case

On Target: Rethinking the Retail Website

says. “I think that’s a big reason why Target’s adoption of a data-driven approach has been so successful.” Related Reading: Should Retailers Match Their Own Prices Online and in Stores? Retailing Revolution: Category Killers on the Brink Why Online Retailers Should... View Details

Keywords: by Dina Gerdeman; Retail

08 Mar 2011
First Look

First Look: March 8

empirical evidence that multi-homing advertisers are larger than single-homing advertisers. We then link our model to search engine market conditions: we derive comparative statics on consumer choice parameters, presenting relationships... View Details

Keywords: Sean Silverthorne

21 Sep 2022
Research & Ideas

You Don’t Have to Quit Your Job to Find More Meaning in Life

though one is leading a meaningful life is a bellwether for broader emotional wellbeing, with those who feel they are leading meaningful lives displaying superior mental and physical health. Making work meaningful can also be key for companies looking to retain... View Details

Keywords: by Shalene Gupta

29 Jul 2021
Blog Post

Exploring the Intersection of Business & Health Care: Summer Fellow Derek Soled (MD/MBA 2022)

Office. Specifically, I am working on the COVID-19 Vaccine Confidence and Equity project. Many New York City residents are either hesitant to receive the vaccine or lack access to healthcare facilities to get the vaccine. Using insights... View Details

01 Jun 2024
News

Quantum Leap

of challenges lie ahead. Right now, for instance, qubits are so delicate and prone to error that no one can say, with any certainty, when reliable, all-purpose quantum computers will become a reality. And the competition to bring the first working solution to View Details

Keywords: Alexander Gelfand; photographed by Chris Sorensen; quantum computing; innovation; leadership; Computer and Electronic Product Manufacturing; Manufacturing

June 2012
Article

Pricing to Create Shared Value

By: Marco Bertini and John T. Gourville

Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details

Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness

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