Marketing Culture - Publications - Faculty & Research

01 Mar 2024
News

In Harmony

in 1963, brought swift economic growth to the country—but by the 1970s he was also a de facto dictator, torturing and killing citizens who dared to protest for a more democratic government. Education was another driver for the family’s emigration. In Korea, the View Details

Keywords: Julia Hanna; photographs by Jun Michael Park; private equity; fiction; financial crisis; leadership; Korea

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Skydeck - Alumni

Conn (MBA 1990) offers problem-solving mindsets for uncertain times Lessons from Major League Baseball's Game-Changing Innovations Chris Marinak (MBA 2008) , Chief Operations and Strategy Officer at Major League Baseball, on building and nurturing an organizational... View Details

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Human Behavior & Decision-Making - Faculty & Research

large-scale online surveys, are that (i) self-reported nonpecuniary concerns are large, both for stock market investors and non-investors; (ii) concerns about the treatment of workers and CEO pay rank highest, higher than concerns about... View Details

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

you. It doesn’t rely on what you say. It observes what you do and choose not to do and builds a model of who you are.” Ghosh’s analysis debuts at a time when TikTok is drawing fresh scrutiny related to how its Chinese owners influence global View Details

Keywords: by Rachel Layne; Technology

February 2008
Case

Cincom Systems, Inc.

By: Tom Nicholas and David Chen

Tom Nies, charismatic CEO of Cincom Systems, is considering a public offering of his software enterprise, but the 1987 stock market crash checks his plans. Nies reflects that capital for expansion will keep Cincom at the frontier of technological development in a... View Details

Keywords: Customer Satisfaction; Capital; Initial Public Offering; Organizational Culture; Going Public; Corporate Strategy; Information Technology Industry

Citation

Educators

Purchase

02 Feb 2023
Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

their organizations. “Employees often feel safer to discuss problems in their organization on social media, oftentimes under the guise of anonymity. Managers should consider using this information to gain a better understanding of potential issues and broader View Details

Keywords: by Kasandra Brabaw; Technology

24 Jun 2014
First Look

First Look: June 24

Pfizer, as well as nonprofits and international government agencies, the authors show how successful leaders of innovation don't create a vision and try to make innovation happen themselves. Rather, they create and sustain a culture where... View Details

Keywords: Sean Silverthorne

15 Dec 2015
First Look

December 15, 2015

forthcoming Journal of Marketing Research The Role of (Dis)similarity in (Mis)predicting Others' Preferences By: Barasz, Kate, Tami Kim, and Leslie John Abstract—Consumers readily indicate liking options that appear dissimilar—for... View Details

Keywords: Carmen Nobel

08 Sep 2022
Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

from decades of teaching students from the Gen X, Millennial, and Gen Z eras. George and coauthor Zach Clayton, CEO of the digital marketing firm Three Ships, urge young leaders to usher in a new way of doing business—one based on... View Details

Keywords: by Lane Lambert

24 Apr 2017
Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

automate its factories, Mulally borrowed $23.5 billion, convincing the Ford family to pledge its stock and the famous Ford Blue Oval as collateral. His bold move paid off. Unlike its Detroit competitors, Ford avoided bankruptcy, regained View Details

Keywords: by Bill George; Auto; Food & Beverage

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Profiles - MBA

Wearable Tech, Philosophy of Technology; more broadly: the Intersection Of Technology, Creativity, Cognition, and Culture Formative experience at the intersection of technology and business: Who owns the truth? My sophomore summer, I... View Details

01 Sep 2023
News

Action Plan: In Context

Sara Jane Ho (MBA 2012) knows that many people think of etiquette as outdated, nothing more than “stuffy, stuffy old manners.” She has made a career—and now a Netflix series, Mind Your Manners—out of updating this old-fashioned perspective. “I see etiquette as the... View Details

Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior

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People - Advancing Racial Equity

Advancing Racial Equity & Diversity Advancing Racial Equity & Diversity People Office of Diversity, Equity, and Inclusion Terrill L. Drake Chief Diversity and Inclusion Officer Kristin W. Mugford Senior Lecturer and Senior Associate Dean for View Details

09 Jan 2012
Research & Ideas

Location, Location, Location: The Strategy of Place

consequences of what they are doing." Such snap decisions can result in geo-mistakes that sap energy out of an organization and cause it to lose focus on what it was doing well in the first place. Geographic expansion should provide access to a fresh View Details

Keywords: by Dina Gerdeman

01 Jan 2007
News

Jaime Augusto Zobel de Ayala, MBA 1987

trouble letting go, he gave us freedom to sink or swim." The brothers have pursued a strategy of maintaining Ayala's core strength—extensive, large-scale, high-end real estate development in and around Manila—while expanding their investments in the middle View Details

02 Nov 2016
HBS Seminar

Gillian Hadfield, University of California, Gould School of Law

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Alumni - Global

Career Change At LinkedIn, shifting cultural norms around work in Japan Re: Wakana Tanaka (MBA 2003); By: Michelle Cassidy 01 Jun 2024 HBS Alumni Bulletin Outside Voices Organizing the Greek diaspora to help rebuild the country—and create... View Details

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

following words with deeds, and he was not liked by the unions. (With hindsight, it is debatable whether he really intended to pursue the more radical restructuring plan; however, what matters is that the unions believed he would.) In Humana's case, the company View Details

Keywords: by Stuart C. Gilson

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Mid-US - Global

leadership principles that could contribute to her continued success as she enters the cognac market and considers what other leaders can learn from her journey. The podcast is available here . July 2024 FELLOWSHIP The Road to... View Details

04 Jun 2013
First Look

First Look: June 4

examination of i) the consequences of violating the trust of market participants; ii) cultural and leadership flaws at Barclays; iii) the challenge of effectively competing in a View Details