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  • Research Summary

Cooperation and Solidarity

A third line of work explores the determinants of cooperative behavior within groups specifically the phenomenon of solidarity, which is understood as pro-social helping behavior which is not likely to be reciprocated directly by the receiver. Such behavior can be... View Details
  • 22 Dec 2014
  • News

The absolutely, positively best quotes of 2014

  • August 2007 (Revised November 2008)
  • Case

Biocon: Launching a New Cancer Drug in India

By: Sunil Gupta and Das Narayandas
Kiran Majumdar-Shaw, the CEO of Biocon has to make product launch timing, pricing, channel, and communications mix decisions relating to the launch of BioMAb, a new cancer drug in India. View Details
Keywords: Price; Health Care and Treatment; Marketing Strategy; Product Launch; Planning; Biotechnology Industry; Pharmaceutical Industry; India
Related
  • 9 AM – 9 AM EST, 07 Nov 2018

HBX Leading with Finance

Gain a deep understanding of the principles of finance a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: November 7, 2018 - December 19, 2018 View Details
  • 23 Aug 2006
  • Op-Ed

The Real Wal-Mart Effect

paying higher prices. In The Wal-Mart Effect, Charles Fishman raises another specter: Wal-Mart as giant boa constrictor, squeezing the life out of capitalism through sheer market dominance. This seems far-fetched. Wal-Mart still accounts... View Details
Keywords: by Pankaj Ghemawat & Ken A. Mark; Retail
  • 17 Sep 2021
  • Blog Post

Video Blog: My Experience as a Veteran in the HBS/HKS Joint Degree

View Video Prior to graduating in May, Phillip Jones (MBA/MPP 2021) detailed his path from the Navy to the HBS classroom and reflected on finding community in the MBA Program [6 minutes]. TRANSCRIPT Phillip Jones: Hey, everyone. My name... View Details
  • 10 Aug 2021
  • Blog Post

Meet the Health & Wellness Club

Our Mission Our mission is to establish a community at Harvard Business School for individuals who are interested in exploring health and wellness trends and connecting with like-minded students, entrepreneurs, and leaders in this space.... View Details
Keywords: Health-Related Services; Health Care; Consumer Products / Retail
  • January – February 2011
  • Article

Creating Shared Value

By: Michael E. Porter and Mark R. Kramer
The capitalist system is under siege. In recent years business has been criticized as a major cause of social, environmental, and economic problems. Companies are widely thought to be prospering at the expense of their communities. Trust in business has fallen to new... View Details
Keywords: Customer Value and Value Chain; Economic Growth; Economic Systems; Corporate Social Responsibility and Impact; Environmental Sustainability; Trust; Human Needs; Welfare; Competitive Advantage; Value Creation
Related
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

  Working PapersThe Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community Authors:Marco Iansiti and Gregory L. Richards Abstract In this paper, we examine the motivations of large... View Details
Keywords: Sean Silverthorne
  • September 2020 (Revised June 2023)
  • Exercise

Artea: Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; ＂Marketing Analytics＂; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
Related
  • November 1999 (Revised March 2003)
  • Case

Webvan: Groceries on the Internet

By: John A. Deighton and Kayla Bakshi
What are the prospects for grocery shopping on the Web? This case invites a comparison of seven business models, with particular emphasis on Webvan. Why does the investment community value Webvan at $7.8 billion after less than six months of operating experience, and... View Details
Keywords: Business Model; Experience and Expertise; Investment; Information; Marketing; Distribution Channels; Service Delivery; Cognition and Thinking; Internet and the Web; Retail Industry; Service Industry
Related
  • 9 AM – 9 AM EDT, 12 Sep 2018
  • HBS Online

HBX Leading with Finance

Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: September 12, 2018 - October 24, 2018 View Details
  • 2021
  • Article

Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era

By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Keywords: Industry Evolution; Advertising; Spending; Measurement and Metrics; Mathematical Methods; Media; Advertising Industry; United States
Related
  • 16 Nov 2017
  • Cold Call Podcast

Language and Globalization: The Mandate to Speak English at Rakuten

Keywords: Re: Tsedal Neeley; Retail; Electronics
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

School Case 207-084 Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group... View Details
Keywords: Martha Lagace
  • 9 AM – 10 AM EDT, 23 Oct 2019
  • HBS Online

HBS Online Leading with Finance

Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: October 23, 2019 - December 4, 2019 View Details
  • 9 AM – 10 AM EDT, 27 Mar 2019
  • HBS Online

HBS Online Leading with Finance

Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: March 27, 2019 - May 8, 2019 View Details
  • 9 AM – 10 AM EDT, 14 Aug 2019
  • HBS Online

HBS Online Leading with Finance

Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: August 14, 2019 - September 25, 2019 View Details
  • 9 AM – 10 AM EDT, 05 Jun 2019
  • HBS Online

HBS Online Leading with Finance

Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: June 5, 2019 - July 17, 2019 View Details
  • 9 AM – 10 AM EST, 16 Jan 2019
  • HBS Online

HBS Online Leading with Finance

Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: January 16, 2019 - February 27, 2019 View Details