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Show Results For
- All HBS Web
(18,239)
- People (25)
- News (3,417)
- Research (12,513)
- Events (103)
- Multimedia (284)
- Faculty Publications (10,413)
- March 2018
- Course Overview Note
Globalization and Emerging Markets
Reinert, Sophus A. "Globalization and Emerging Markets." Harvard Business School Course Overview Note 718-057, March 2018.
- 2014
- Other Teaching and Training Material
Marketing Reading: Customer Centricity
By: Rohit Deshpandé
Deshpandé, Rohit. "Marketing Reading: Customer Centricity." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8171, 2014.
- December–January 1997
- Article
The Virus of Marketing
- September 2004
- Teaching Note
Marketing James Patterson (TN)
By: John A. Deighton
Teaching Note to (9-505-029). View Details
- 02 Apr 2008
- News
On Markets and Complexity
- 13 Oct 2008
- News
European Markets Imitate American
- 26 Sep 2019
- Video
Reimagining Our Capitalist Markets
- Article
Understanding Inflation-Indexed Bond Markets
By: John Y. Campbell, Robert J. Shiller and Luis M. Viceira
Campbell, John Y., Robert J. Shiller, and Luis M. Viceira. "Understanding Inflation-Indexed Bond Markets." Brookings Papers on Economic Activity (Spring 2009): 79–120.
- December 2002 (Revised January 2004)
- Background Note
Note on Credit Markets
By: Joshua D. Coval, Peter Tufano and Ivo Welch
Covers various aspects of credit markets, including discounting and pricing, team structure, and default. View Details
- 18 Jul 2023
- Interview
Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More
By: Jeffrey F. Rayport and Doug Levin
This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to... View Details
Keywords: Scaling And Growth; Start-up; Diversity; Equity; Inclusion; Technology; Business Startups; Product Marketing; Business Growth and Maturation
"Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More." Lessons from a Startup Life (podcast), July 18, 2023.
- February 2012
- Background Note
The Market for Healthcare
By: Joseph L. Bower and Michael Norris
Bower, Joseph L., and Michael Norris. "The Market for Healthcare." Harvard Business School Background Note 312-040, February 2012.
- December 2016 (Revised December 2020)
- Course Overview Note
Big Data in Marketing
By: John Deighton and Mike Horia Teodorescu
Deighton, John, and Mike Horia Teodorescu. "Big Data in Marketing." Harvard Business School Course Overview Note 517-077, December 2016. (Revised December 2020.)
- December 2020
- Article
Stock Market Returns and Consumption
By: Marco Di Maggio, Amir Kermani and Kaveh Majlesi
This paper employs Swedish data containing security level information on households' stock holdings to investigate how consumption responds to changes in stock market returns. We exploit households’ portfolio weights in previous years as an instrument for actual... View Details
Keywords: Capital Gain; Dividend Income; Consumption; Near-rational Behavior; Investment Return; Household; Spending; Behavior
Di Maggio, Marco, Amir Kermani, and Kaveh Majlesi. "Stock Market Returns and Consumption." Journal of Finance 75, no. 6 (December 2020): 3175–3219. (DFA Distinguished Paper Prize.)
- September 1998 (Revised April 2002)
- Case
ECM Group: Improving Global Marketing Productivity
Associated Foods is considering a proposed program barter deal submitted by media consultancy ECM, along with other proposals to improve marketing expenditure productivity. This case allows calculation of the quantitative as well as the qualitative issues. View Details
Arnold, David J. "ECM Group: Improving Global Marketing Productivity." Harvard Business School Case 599-055, September 1998. (Revised April 2002.)
- 2013
- Chapter
The Design of Online Advertising Markets
By: Benjamin Edelman
Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales that... View Details
Keywords: Misleading and Fraudulent Advertising; Online Advertising; Price; Market Design; Measurement and Metrics; Sales; Motivation and Incentives; Internet and the Web
Edelman, Benjamin. "The Design of Online Advertising Markets." Chap. 15 in The Handbook of Market Design, edited by Nir Vulkan, Alvin E. Roth, and Zvika Neeman. Oxford University Press, 2013.
- October 2018
- Case
Corruption and Business in Emerging Markets
By: Geoffrey Jones, Tarun Khanna and Nataliya Langburd Wright
The case is built around video clips from top business leaders in emerging markets who were interviewed for Harvard Business School’s innovative Creating Emerging Markets oral history project. Corruption is a widespread problem in emerging markets, and this case is... View Details
Jones, Geoffrey, Tarun Khanna, and Nataliya Langburd Wright. "Corruption and Business in Emerging Markets." Harvard Business School Case 319-054, October 2018.
- 01 Jun 2007
- News
Students Top Marketing Contest
In January, Melissa Lau, Yanlin Liu, and Deena Malkina (all HBS ’08) took home top honors in Rice University’s seventh annual Marketing Case competition, besting student teams from nine other business schools, including Kellogg, Stanford,... View Details
- Fast Answer
Consumer goods: market research
Where do I find market reports on consumer goods? Passport
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports for many countries. Mintel... View Details
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports for many countries. Mintel... View Details
- Web
Marketing Club | MBA
Marketing Club Our mission is to make the club the most valuable resource for students interested in the marketing industry through the collaboration of our members, industry professionals, and other... View Details