Publications

November 2011 (Revised April 2012)
Case

Quadriserv and the Short Selling Market

By: Lauren Cohen and Christopher Malloy

Keywords: Asset Management; Financial Instruments; Stocks; Financial Services Industry

May 2017 (Revised November 2017)
Case

Cotopaxi: Managing Growth for Good

By: Andy Wu and Laura Huang

Cotopaxi, an innovative outdoor gear business targeting millennials, focuses on profit and social impact. This registered benefit corporation was formed by Davis Smith who coalesced his experiences as a Wharton MBA student along with professional knowledge from an... View Details

Keywords: Entrepreneurship; Social Venture; Benefit Corporation; B-Corp; Retail; Consumer Products; Apparel; Social Impact; Social Entrepreneurship; Business Model; Product Positioning; Social Enterprise; Mission and Purpose; Consumer Products Industry; Retail Industry

03 Jun 2019
Video

Overcoming institutional voids to succeed in emerging markets

12 Jul 2018
News

In the Market for Environmental Change

Carl Ferenbach (MBA 1972) is cofounder and retired managing director of the Boston-based private equity firm Berkshire Partners and chair of the Environmental Defense Fund. In this video interview, he talks about his growing interest in... View Details

05 Feb 2024
Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

Middle managers aren’t going extinct. They’re evolving. Once a wasteland where careers stalled or abruptly ended in layoffs, middle management has adapted and is thriving, seeing double-digit growth in some... View Details

Keywords: by Ben Rand

16 Jan 2013
Research & Ideas

The Messy Link Between Slave Owners and Modern Management

management today. “How much more do we need to think about our responsibility to people?” As fascinating as her findings were, Rosenthal had some misgivings about their implications. She didn't want to be perceived as saying something... View Details

Keywords: by Katie Johnston

Article

Putting the 'Relationship' Back into CRM

By: Susan Fournier and Jill Avery

Many managers think that the way to capture value through relationship marketing is to focus on the 'good' customers and get rid of the 'bad' ones. But there is a lot more to best practice relationship management than maximizing revenues on individual customers and... View Details

Keywords: Marketing; CRM; Customer Relationship Management; Brand Building; Brand Management; Customer Lifetime Value; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Consumer Products Industry

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08 Aug 2011
News

Treasury, Stock Markets After U.S. Debt Rating Cut

February 2025 (Revised February 2025)
Case

Managing Complexity at mymuesli

By: Thomas Graeber and Stacy Straaberg

In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details

Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany

23 Nov 1999
Research & Ideas

What’s Your Strategy for Managing Knowledge?

Some large consulting companies, such as Andersen Consuiting and Ernst & Young, have pursued a codification strategy. Over the last five years, they have developed elaborate ways to codify, store, and reuse knowledge. (See the exhibit "How Consulting Firms... View Details

Keywords: by Morten T. Hansen, Nitin Nohria & Thomas Tierney; Consulting

November 2020 (Revised September 2021)
Case

HP Instant Ink: (Self) Disrupting the Consumer Printing Market

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and George Gonzalez

Seeking to disrupt the consumer printing market (before being disrupted by others), and in response to customer pain points, in 2013 HP Inc. launched an ink replenishment service called Instant Ink, where customers pay a monthly subscription fee based on the number of... View Details

Keywords: Printing; Ink; Subscription Model; Customers; Information Infrastructure; Service Delivery; Business Model; Disruption; Growth and Development Strategy

27 Jun 2016
Research & Ideas

These Management Practices, Like Certain Technologies, Boost Company Performance

practices require a certain level of competency and numeracy in the workforce.” The need for a skilled workforce to implement these management practices provides one explanation for why management... View Details

Keywords: by Michael Blanding

03 Nov 2020
Working Paper Summaries

The Stock Market Value of Human Capital Creation

Keywords: by Matthias Regier and Ethan Rouen

October 2010
Article

The Emerging Capital Market for Nonprofits

By: Robert S. Kaplan and Allen S. Grossman

Many of our largest and most successful companies today did not exist 50 years ago. During this same time interval, companies that ranked among top in the 1960s have disappeared, been merged out of existence, or become much smaller presences in the U.S. industrial... View Details

Keywords: Capital Markets; Investment Funds; Philanthropy and Charitable Giving; Corporate Accountability; Management Practices and Processes; Infrastructure; Corporate Social Responsibility and Impact; Performance Effectiveness; Nonprofit Organizations

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October 2004 (Revised July 2013)
Case

Making China Beautiful: Shiseido and the China Market

By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa

Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Growth and Development Strategy; Resource Allocation; Competition; Beauty and Cosmetics Industry; China; Japan

Web

Marketing Awards & Honors - Faculty & Research

Winner of a 2009 Google/WPP Marketing Research Grant. Sunil Gupta : Runner-up for the 2009 Long Term Impact Award from the Institute for Operations Research and the Management Sciences (INFORMS). Sunil Gupta... View Details

Web

Negotiation, Organizations & Markets Faculty - Faculty & Research

Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Unit Head Michael I. Norton Harold M. Brierley Professor of Business Administration Unit Head, Negotiation,... View Details

Web

Frequently Asked Questions - Creating Emerging Markets

teaching or former Visiting Fellows hold academic positions. Important examples include the Indian Institute of Management in Ahmedabad and Los Andes in Bogotá, Colombia. The project does not pay the travel for faculty to conduct... View Details

June 2024
Article

Counterparty Risk and Counterparty Choice in the Credit Default Swap Market

By: Wenxin Du, Salil Gadgil, Michael Gordy and Clara Vega

We investigate how market participants price and manage counterparty credit risk using confidential trade repository data on single-name credit default swap (CDS) transactions. We find that counterparty risk has a modest impact on the pricing of CDS contracts but a... View Details

Keywords: Credit Derivatives and Swaps; Market Participation; Risk and Uncertainty; Price; Financial Markets; Credit

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