MIT - Publications - Faculty & Research

01 Dec 1999
News

The Message and the Media: Advertising's Brave New World

generates more than $1 billion annually in ad revenues. That puts the Internet ahead of two long-established media sectors, network radio and billboards. In a new working paper titled "Restructuring in the U.S. Advertising Media Industry" (coauthored with HBS doctoral... View Details

Keywords: Peter K. Jacobs

16 Nov 2011
News

Are Humans Cost-Effective?

On Halloween, before a raucous audience in Burden Hall, Watson, the IBM game-playing computer, took on student teams from HBS and MIT in a friendly game of Jeopardy! During the match, a slimmed-down, traveling version of Watson showed off... View Details

Keywords: Garry Emmons

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

a contestant who entered a prestigious MIT young entrepreneurs competition. Survey respondents perceived the contestant as having higher status when he used his own presentation layout versus the official View Details

Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion

01 Jun 2011
News

Mr. Start-Up

$1,500 he and two MIT friends scraped together from personal funds and a $10,000 prize for winning MIT’s business plan contest. In 1996, the youthful trio sold the company to Artisoft for $13 million. Prior to HBS, Cassidy had earned two... View Details

Keywords: Deborah Blagg; News, Library, Internet, and Other Services; Information

Web

Charting Tariff Pain: Small Businesses Brace for Job Cuts, Falling Sales | Working Knowledge

research by Zoe B. Cullen and Ebehi Iyoha, assistant professors at Harvard Business School, and MIT Professor David Atkin. For the working paper "Navigating Choppy Waters: How US Trade Policy Uncertainty Affect Small Businesses," the team... View Details

07 Jul 2015
First Look

First Look: July 7, 2015

economies. But only a handful of companies have managed to do it successfully until now. In this article, an MIT engineering professor and a Tuck professor of management explain why. After conducting a three-year study of reverse... View Details

Keywords: Sean Silverthorne

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

execute such campaigns? According to HBS professor Alvin J. Silk and MIT professor Ernst R. Berndt, "The long-run cost function for firms in the global advertising and marketing services business is subject to modest scale... View Details

Keywords: by Working Knowledge editors

11 Mar 2001
Research & Ideas

Digital Designs on the Inner City

the inner city will require a commitment not only by the government, but also by the private sector, a five-member panel, moderated by Randal Pinkett of the MIT Media Laboratory, told HBS students and alumni. And once the inner city is... View Details

Keywords: by Dina Gerdeman

12 Mar 2012
Research & Ideas

Crowded at the Top: The Rise of the Functional Manager

Business School and Hongyi Li (HBS PhDBE '11) of the MIT Sloan School. (An article in the forthcoming April issue of Harvard Business Review, cowritten by Wulf and Booz & Company Senior Vice President Gary L. Neilson, will discuss... View Details

Keywords: by Carmen Nobel

Profile

Ruzwana Bashir

online,” Bashir told Charlie Rose. In her typical relentless fashion, she searched for the perfect partner with the technology savvy to build the company. She teamed up with Oskar Bruening, an MIT graduate with vast technology... View Details

04 Sep 2019
News

Accelerating Scientific Discovery

day, where it is the focus of Feng Zhang of the Broad Institute of MIT and Harvard. “The world is now very excited about the possibility of curative medicines originating from CRISPR-Cas9 technologies invented at the Broad Institute,... View Details

Keywords: Jennifer Gillespie

16 Dec 2015
Research & Ideas

What Happens When Zambian Schoolgirls Receive Negotiation Training

MIT and a conflict resolution program at Mercy Corps), McGinn and her colleagues laid the foundation for Girls Arise, expanding and strengthening it through rigorous field testing. Once refined, project managers Annika Rigole and Clément... View Details

Keywords: Re: Kathleen L. McGinn

Web

Digital Archival Resources - Edwin H. Land & Polaroid | Harvard Business School

manufacturing operations, new product development, advertising and marketing strategies, and year-end financial statements. The Dewey Library, MIT Libraries and the Thomas J. Watson Library of Business Economics, Columbia University... View Details

22 Sep 2021
Blog Post

Student Spotlight: Jesse Lou (MBA 2022) – Working to Change the Food System

resources have been most helpful to you on your startup journey? I met my partner/co-founder Max through the Harvard and MIT Program Nucleate Eco, which set the stage for our startup journey. The program helped lay the groundwork for how... View Details

01 Sep 2016
News

How I Got to Google

end of the day, product managers are judged on execution and the quality of their launch. SS: Any advice for people who want to be a PM but don’t have a technical background? PR: I’m a computer and biomedical engineer by training, and spent two years working as a... View Details

Keywords: Julia Hanna

01 Dec 2010
News

Eight Join HBS Faculty

teaches the first-year course Technology and Operations Management. His research focuses on techniques to evaluate and improve the performance of complex systems in the airline and sports industries. Fearing earned his Ph.D. from MIT in... View Details

16 Sep 2013
Research & Ideas

Earnings Calls That Get Lost in Translation

reaction on capital markets. It was written by Harvard Business School assistant professors Gwen Yu and Francois Brochet, with MIT Sloan of Management doctoral student Patricia Naranjo. Although targeted at foreign executives, the... View Details

Keywords: by Dina Gerdeman

Web

Research Resources | Baker Library

“Photography in Boston, 1955–1970: Science and Mysticism,” in Rachel Rosenfield Lafo, Gillian Nagler, and DeCordova Museum Sculpture Park, Photography in Boston, 1955–1985 , 3–25. Cambridge, Mass.: MIT Press, 2000. Smith Alumnae Quarterly... View Details

01 Jun 2009
Lessons from the Classroom

The Challenges of Investing in Science-Based Innovation

Education program called Managing Breakthroughs—From Science to Enterprise. "Wall Street has conventional and not always accurate measures of a company's value." Take Bank of America, which just renewed a $25 million, five-year collaboration with the View Details

Keywords: by Julia Hanna; Banking; Auto; Pharmaceutical

01 Jun 2022
News

'Rooted' In Innovation

include a mechanical engineering degree from MIT and patented novel technologies for self-driving vehicles. “But I don’t want to just make an app that delivers Instacart items five seconds sooner. My career vision is to tackle difficult... View Details

Keywords: Deborah Blagg

Publications