Lamar Advertising Company - Publications - Faculty & Research

05 Feb 2009
Research & Ideas

In Praise of Marketing

commercial radio and, after World War II, commercial television enabled marketers to drive home the benefits of their national brands and to announce quickly the launch of new products and services to a nationwide audience. The willingness of producers to build their... View Details

Keywords: by John Quelch; Advertising

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

social media companies system from the platform. Unless regulatory or governance change happens, it’s hard to see what changes Facebook implements will solve the Pandora’s box of problems opened when it allowed View Details

Keywords: by George Riedel

01 Sep 2017
News

Read All About It: Journalism Can Be Profitable

news content creation business. Creating high-quality news content is an expensive endeavor and one that doesn’t scale that easily. These companies are platforms that can aggregate consumer demand and sell View Details

Keywords: April White; New York Times; newspapers; Google; Wirecutter; social media; Facebook; News, Library, Internet, and Other Services; Information

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

seatmate. Problem solved.) The campaign garnered Frito-Lay a 2009 Grand Ogilvy Award from the Advertising Research Foundation. EEG vs. fMRI Karmarkar notes that EEG and fMRI have different strengths and weaknesses, and that EEG has some... View Details

Keywords: by Carmen Nobel; Consumer Products

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

best ad in the world won't make a dent if its message and the cultural moment are not aligned. One of Holt's inspirations was to juxtapose how brands maintain cultural value in the face of cultural disruptions with research that examines how View Details

Keywords: by Martha Lagace

19 Oct 2012
Research & Ideas

Digital Technology’s Profound Game Change for Marketers

innovative thought leaders and companies who are transforming marketing. Hosted in Boston, at the nexus of the technology and advertising industry, FutureM is a weeklong extravaganza that will bring together... View Details

Keywords: by Jeffrey Bussgang; Advertising; Advertising

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

in MBA branding and advertising courses for decades. This study provides additional evidence that building culture share brands is qualitatively different than conventional brand management. I'm also working on a study with HBS professor... View Details

Keywords: by Manda Salls

24 Feb 2014
Research & Ideas

Uncovering Racial Discrimination in the ‘Sharing Economy’

the company's terms of service forbid content that "promotes discrimination, bigotry, racism, hatred, harassment, or harm against any individual or group." Hosts are responsible for setting their own prices for the properties they View Details

Keywords: by Carmen Nobel; Advertising; Advertising; Advertising

01 Dec 2005
News

Style Check

Benetton Brain Trust: After learning at the knee of his father, Luciano, Alessandro is taking the family business forward. Working for his family’s company, whose colorful sportswear and controversial advertising made it a brand of... View Details

Keywords: Formula 1; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises

07 Dec 2011
Research & Ideas

Are Creative People More Dishonest?

research, Gino and Ariely surveyed 99 employees across 17 departments at an American advertising agency, where some jobs—copywriting, for example—required much more creativity than others. In the anonymous survey, on a seven-point scale,... View Details

Keywords: by Carmen Nobel; Advertising

02 Mar 2020
What Do You Think?

Are Candor, Humility, and Trust Making a Comeback?

report to you succeed, I think it’s pretty hard to lead with anything other than humility and vulnerability.” Dfallah said, “I believe candor, humility and trust are core values for visionary companies ” Michael H. added, “For several... View Details

Keywords: by James Heskett

16 Feb 2004
Research & Ideas

Marketing Wine to the World

many consolidations in the past decade. Does the rapid consolidation of New World producers make profits at the cost of diversity? Should a beer company own a vineyard? A: The scope economies across the beer and wine businesses appear... View Details

Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage

14 Sep 2009
Research & Ideas

Understanding Users of Social Networks

If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network revolution?" you've got a lot in common... View Details

Keywords: by Sean Silverthorne; Advertising; Advertising

10 Jan 2011
Research & Ideas

Is Groupon Good for Retailers?

spas, paintball parties, etc., at a major markdown—up to 90 percent off a retailer's usual prices—and then requiring the retailer to pay a big chunk of the voucher revenues back to Groupon. But the Chicago-based firm is "the fastest growing View Details

Keywords: by Carmen Nobel; Advertising; Advertising

Mary W. Lawrence

or testimonials. She developed the “Quality is Job #1” campaign for Ford, the “plop, plop, fizz, fizz” campaign for Alka-Seltzer, and the “I Love New York” tourism campaign. She was inducted into the Advertising Hall of Fame, was the... View Details

Keywords: Services

Web

The Art of American Advertising: 1865 - 1910

printing, companies with products to sell reached wholesalers, retailers, and home consumers through media of all shapes, sizes, colors, and imagery—from trade catalogs and trade cards to broadsides and posters to souvenir publications... View Details

Will K. Kellogg

Kellogg invented corn flakes and created a breakfast cereal empire. Practicing pioneering advertising techniques, he managed to change the American breakfast style. Today, the Kellogg Company carries on the... View Details

Keywords: Food & Tobacco

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

respondents concerned the misuse of such techniques. As Tom Henkel put it, "I'm sure the same companies that wasted time and money on poorly designed surveys and focus groups will engage in similarly misguided neuroscience and... View Details