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Show Results For
- All HBS Web
(941)
- News (177)
- Research (611)
- Events (2)
- Multimedia (4)
- Faculty Publications (238)
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
best ad in the world won't make a dent if its message and the cultural moment are not aligned. One of Holt's inspirations was to juxtapose how brands maintain cultural value in the face of cultural disruptions with research that examines how View Details
Keywords: by Martha Lagace
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
seatmate. Problem solved.) The campaign garnered Frito-Lay a 2009 Grand Ogilvy Award from the Advertising Research Foundation. EEG vs. fMRI Karmarkar notes that EEG and fMRI have different strengths and weaknesses, and that EEG has some... View Details
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
news content creation business. Creating high-quality news content is an expensive endeavor and one that doesn’t scale that easily. These companies are platforms that can aggregate consumer demand and sell View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
in MBA branding and advertising courses for decades. This study provides additional evidence that building culture share brands is qualitatively different than conventional brand management. I'm also working on a study with HBS professor... View Details
Keywords: by Manda Salls
- 07 Dec 2011
- Research & Ideas
Are Creative People More Dishonest?
research, Gino and Ariely surveyed 99 employees across 17 departments at an American advertising agency, where some jobs—copywriting, for example—required much more creativity than others. In the anonymous survey, on a seven-point scale,... View Details
- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
innovative thought leaders and companies who are transforming marketing. Hosted in Boston, at the nexus of the technology and advertising industry, FutureM is a weeklong extravaganza that will bring together... View Details
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
the company's terms of service forbid content that "promotes discrimination, bigotry, racism, hatred, harassment, or harm against any individual or group." Hosts are responsible for setting their own prices for the properties they View Details
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
many consolidations in the past decade. Does the rapid consolidation of New World producers make profits at the cost of diversity? Should a beer company own a vineyard? A: The scope economies across the beer and wine businesses appear... View Details
- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
report to you succeed, I think it’s pretty hard to lead with anything other than humility and vulnerability.” Dfallah said, “I believe candor, humility and trust are core values for visionary companies ” Michael H. added, “For several... View Details
Keywords: by James Heskett
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network revolution?" you've got a lot in common... View Details
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
spas, paintball parties, etc., at a major markdown—up to 90 percent off a retailer's usual prices—and then requiring the retailer to pay a big chunk of the voucher revenues back to Groupon. But the Chicago-based firm is "the fastest growing View Details
- 01 Dec 2005
- News
Style Check
Benetton Brain Trust: After learning at the knee of his father, Luciano, Alessandro is taking the family business forward. Working for his family’s company, whose colorful sportswear and controversial advertising made it a brand of... View Details
- Web
The Art of American Advertising: 1865 - 1910
printing, companies with products to sell reached wholesalers, retailers, and home consumers through media of all shapes, sizes, colors, and imagery—from trade catalogs and trade cards to broadsides and posters to souvenir publications... View Details
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
even seven figures because their expertise is just so valuable.” What does a digitization/tech economist do every day? Problems they work on include: Online advertising design. Advertising inventory on... View Details
- Web
Introduction - The Product - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
fueled by confidence in the ability of businesses to ensure both the creation and the consumption of mass-produced goods. The companies with which Ayres and Davenport corresponded often sent advertising... View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
respondents concerned the misuse of such techniques. As Tom Henkel put it, "I'm sure the same companies that wasted time and money on poorly designed surveys and focus groups will engage in similarly misguided neuroscience and... View Details
Keywords: by James Heskett
- Web
Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School
everything from stomach pains to coughs to kidney disease, “Sagwa” was in reality Healy and Bigelow's own formulation. They not only told fictional accounts of its origins but likely invented its name to make their product sound more “Indian.” The View Details
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the View Details
- 06 Dec 2021
- News
What's the Word?
are some ways forward, says Fuller. Companies might need to embrace automation technologies that can help reduce labor hours per unit, an approach Fuller has seen start to take hold in the garment industry. There could be regulatory aid,... View Details
Leroy A. Lincoln
Under Lincoln’s leadership, Metropolitan became an ardent supporter and provider of public health education while his company achieved record levels of profitability. For many years, the company promoted... View Details
Keywords: Finance