Publications

Find at Harvard

Web

Art Nature Business

process in which a design or pattern is made by assembling small pieces of veneer in various shapes—it is actually a photographic monoprint composed of digital copies, leaving the viewer to question what is "natural." SARAH ANNE View Details

25 Feb 2025
Blog Post

Making a Broader Impact with Multiple Disciplines: Santosh Iyer (MBA 2020)

surgical robots operating on beating hearts (Johnson & Johnson MedTech) and inside lungs (Intuitive). This technical foundation gave me the ability to collaborate seamlessly with engineers, clinicians, and executives, bridging the gap... View Details

June 2011 (Revised May 2012)
Case

Procter & Gamble: Marketing Capabilities

By: Rebecca M. Henderson and Ryan Johnson

P&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments... View Details

Keywords: Advertising; Change Management; Globalized Markets and Industries; Innovation Strategy; Brands and Branding; Marketing Communications; Expansion; Consumer Products Industry

December 2010
Teaching Note

The Export-Import Bank of the United States (TN)

By: C. Fritz Foley and Matthew Johnson

Teaching Note for 211032. View Details

Keywords: Groups and Teams; Financing and Loans; Sales; Problems and Challenges; Credit; Markets; Innovation and Invention; Organizational Structure; Value; Banking Industry; Financial Services Industry; United States; United Arab Emirates

November 2010 (Revised July 2011)
Case

FreshTec: Revolutionizing Fresh Produce

By: Jose B. Alvarez and Ryan Johnson

Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging... View Details

Keywords: Decision Making; Disruptive Innovation; Leadership; Growth and Development Strategy; Product Launch; Supply Chain; Value Creation; Service Industry

October 2010 (Revised November 2010)
Case

The Export-Import Bank of the United States

By: C. Fritz Foley and Matthew Johnson

In the fall of 2009, Fred Hochberg, chairman of the Export-Import Bank of the United States (Ex-Im), and his team struggled to find a way to help finance the sale of Boeing aircraft to Emirates. Ex-Im responds to the challenges in the credit market with an innovative... View Details

Keywords: Trade; Credit; Financing and Loans; International Finance; Banking Industry; United States

1995
Book

Starting Over in Eastern Europe: Entrepreneurship and Economic Renewal

By: Simon Johnson and Gary W. Loveman

Find at Harvard

28 Jun 2010
HBS Case

Cincinnati Children’s Hospital Medical Center

$1.9 million Pursuing Perfection grant from the Robert Wood Johnson Foundation. In addition to funding an improvement-science training program, the grant requires that the hospital undertake improvement projects. Hence, Kotagal develops... View Details

Keywords: by Julia Hanna; Health

01 Mar 2016
News

Faculty Q&A: Price Check

How did you come to focus on algorithmic pricing? In my doctoral work at MIT, I was studying optimization, probability, and machine learning, which are essentially mathematical tools that enable us to use data to make better decisions. From there, I realized I wanted... View Details

Keywords: Julia Hanna; Nonstore Retailers; Retail Trade

23 Oct 2019
News

After the Storm

class. When I started at Johnson & Johnson right after business school, I remember being the only African American female pharmaceutical sales rep in the mid-Atlantic region at that time. It’s a sad reality,... View Details

Keywords: Elementary and Secondary Schools; Educational Services

01 Apr 2020
News

What My Time in Vietnam Taught Me About Dealing with Shortages

Paul Ignatius (MBA 1947) Paul Ignatius (MBA 1947) Paul Ignatius (MBA 1947) was a government official in the Kennedy and Johnson administrations. He served as assistant secretary of defense for installations and logistics and, from 1967 to... View Details

July 2024
Case

Bridging Networks: The Afrodescendant Leadership Alliance's Black Wealth Club

By: Hise O. Gibson, Darryl Rice and Nicholas A.G. Johnson

August 2018 (Revised April 2019)
Case

Fair Value Accounting at Berkshire Hathaway Inc. (A)

By: Jonas Heese, Suraj Srinivasan, Francois Brochet and Christine Johnson

In May 2018, Berkshire Hathaway announced an unprecedented loss of more than $1 billion for the first quarter of 2018. Warren Buffett blamed this loss on the new accounting rules for equity securities which he criticized. In the case ‘Fair Value Accounting at Berkshire... View Details

Keywords: Equity Securities; FASB; Fair Value Accounting; Governing Rules, Regulations, and Reforms; Financial Services Industry