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(1,812)
- News (352)
- Research (1,280)
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Show Results For
- All HBS Web
(1,812)
- News (352)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,030)
- June 2003 (Revised October 2003)
- Case
Habitat for Humanity International: Brand Valuation
By: John A. Quelch
Habitat for Humanity underwent a brand valuation study and found that its brand was worth $1.8 billion, equivalent to Starbucks. Senior management reviews the issues facing the organization; students are afforded insights into what drives brand value for a major... View Details
Quelch, John A., and Nathalie Laidler. "Habitat for Humanity International: Brand Valuation." Harvard Business School Case 503-101, June 2003. (Revised October 2003.)
- February 2003
- Case
UNICEF
By: John A. Quelch
In September 2002, Marjorie Newman-Williams, director of communication for UNICEF, is poised to present the results of a two-year rebranding process at the annual meeting of the national committee heads. This case describes the organization and highlights the... View Details
- June 1993
- Supplement
Massachusetts Lottery, The
By: John A. Quelch
Quelch, John A. "Massachusetts Lottery, The." Harvard Business School Video Supplement 593-501, June 1993.
- September 1988
- Supplement
Reebok Commercials--1988, Video
By: John A. Quelch
Set of seven commercials to accompany Reebok International Ltd. View Details
Quelch, John A. "Reebok Commercials--1988, Video." Harvard Business School Video Supplement 889-507, September 1988.
- June 1987
- Supplement
Product Management, Video
By: John A. Quelch
Quelch, John A. "Product Management, Video." Harvard Business School Video Supplement 887-536, June 1987.
- December 1985
- Supplement
H.J. Heinz Co.: Plastic Bottle Ketchup, Video of Commercials
By: John A. Quelch
Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup, Video of Commercials." Harvard Business School Video Supplement 886-527, December 1985.
- November 1985
- Supplement
British Airways, Jim Harris Interview, Video
By: John A. Quelch
Quelch, John A. "British Airways, Jim Harris Interview, Video." Harvard Business School Video Supplement 886-518, November 1985.
- November 1984
- Supplement
Marketing Management: Volume 2, Video
By: John A. Quelch
Quelch, John A. "Marketing Management: Volume 2, Video." Harvard Business School Video Supplement 885-531, November 1984.
- March 1998 (Revised August 1998)
- Case
Pepsi Blue
By: John A. Quelch
Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to-date image and "ownership" of the color blue against Coca-Cola's "ownership" of the color red. View Details
Quelch, John A. "Pepsi Blue." Harvard Business School Case 598-097, March 1998. (Revised August 1998.)
- September 1997 (Revised September 1997)
- Case
Koc Holding: Arcelik White Goods
By: John A. Quelch
Management is considering its options for future international expansion. Koc is the dominant supplier of white goods (kitchen appliances) in Turkey and has been increasing its export efforts. As lower import tariffs invite foreign competitors to enter Turkey, Koc must... View Details
Keywords: Expansion; Multinational Firms and Management; Emerging Markets; Consumer Products Industry; Distribution Industry; Turkey
Quelch, John A., and Robin Root. "Koc Holding: Arcelik White Goods." Harvard Business School Case 598-033, September 1997. (Revised September 1997.)
- November 1997 (Revised November 2010)
- Case
Hikma Pharmaceuticals (A)
By: John A. Quelch
The president of a Jordanian pharmaceutical company is contemplating how to further penetrate the U.S. market, either through its own manufacturing and sales efforts, or as a supplier to a third party. View Details
Keywords: Entrepreneurship; Globalized Markets and Industries; Emerging Markets; Expansion; Pharmaceutical Industry; Jordan; United States
Quelch, John A., and Robin Root. "Hikma Pharmaceuticals (A)." Harvard Business School Case 598-019, November 1997. (Revised November 2010.)
- January 1997 (Revised March 1998)
- Case
Oscar Mayer: Strategic Marketing Planning
By: John A. Quelch
The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions. View Details
Keywords: Decisions; Marketing Strategy; Product Launch; Product Development; Manufacturing Industry; Food and Beverage Industry; United States
Quelch, John A., Robert Drane, and Dan Kotchen. "Oscar Mayer: Strategic Marketing Planning." Harvard Business School Case 597-051, January 1997. (Revised March 1998.)
- September 1996 (Revised March 1999)
- Case
EMDICO (B)
By: John A. Quelch
Supplements the (A) case. View Details
Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Consumer Products Industry; Saudi Arabia
Quelch, John A., and Yoshinori Fujikawa. "EMDICO (B)." Harvard Business School Case 597-030, September 1996. (Revised March 1999.)
- October 1995 (Revised October 1996)
- Case
Disney Consumer Products in Lebanon
By: John A. Quelch
The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details
Keywords: Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon
Quelch, John A. "Disney Consumer Products in Lebanon." Harvard Business School Case 596-060, October 1995. (Revised October 1996.)
- September 1995
- Teaching Note
Astra Sports Inc. (A) (TN)
By: John A. Quelch
Teaching Note for (9-595-007). View Details
- June 1995 (Revised October 1996)
- Case
Lexus and the USTR
By: John A. Quelch
Lexus executives and dealers in the United States are debating how to respond to the U.S. Trade Representative's announcement of 100% tariffs on 13 models of Japanese luxury imported cars. View Details
Quelch, John A. "Lexus and the USTR." Harvard Business School Case 595-127, June 1995. (Revised October 1996.)
- August 1994 (Revised July 1995)
- Case
Astra Sports, Inc. (A)
By: John A. Quelch
Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details
Keywords: Brands and Branding; Strategy; Crime and Corruption; Manufacturing Industry; Apparel and Accessories Industry; Sports Industry; North Korea; Latin America; South Korea; Asia; Europe
Quelch, John A. "Astra Sports, Inc. (A)." Harvard Business School Case 595-007, August 1994. (Revised July 1995.)
- May 1994
- Supplement
Advertising and Promotion Management, Fourth Edition, Video
By: John A. Quelch
Quelch, John A. "Advertising and Promotion Management, Fourth Edition, Video." Harvard Business School Video Supplement 594-511, May 1994.
- November 1993
- Supplement
OfficePro (C)
By: John A. Quelch
Supplements OfficePro (A). View Details
Keywords: Decisions; Globalized Firms and Management; Business Subsidiaries; Supply Chain Management; Retail Industry; France
Quelch, John A. "OfficePro (C)." Harvard Business School Supplement 594-055, November 1993.
- September 1993 (Revised December 1997)
- Case
Loctite Corp.: International Distribution
By: John A. Quelch
Loctite Corp., dissatisfied with the sales growth achieved by its independent distributor in Hong Kong, is considering whether to find a new distributor or acquire a controlling interest in a wholly owned subsidiary covering Hong Kong and possibly other markets.... View Details
Keywords: Decision Choices and Conditions; Marketing; Distribution Channels; Globalization; Market Participation; Industrial Products Industry; Hong Kong
Quelch, John A., and David J. Arnold. "Loctite Corp.: International Distribution." Harvard Business School Case 594-021, September 1993. (Revised December 1997.)