Publications

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Patent search: The use of component in Espacenet and Patentscope databases

How can I quickly pinpoint needed info in patent documents displayed in Espacenet and Patentscope databases? Patent information displayed in Espacenet and Patentscope via the View Details

September 2019
Article

The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy

By: Andre Boik, Shane Greenstein and Jeffrey Prince

In several markets, firms compete not for consumer expenditure but consumer attention. We examine user priorities over the allocation of their time, and interpret that behavior in light of salient tensions in policy discussions over universal service, data caps, and... View Details

Keywords: Broadband Service; Attention Allocation; Consumer Behavior; Household; Internet and the Web; Competition; Policy

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October 2003 (Revised January 2004)
Case

ITC eChoupal Initiative, The

Soybean farmers in India have traditionally sold their product through ineffective and frequently dishonest physical marketplaces (mandi). Farmers are generally poor and often illiterate and are forced to be "price-takers" after an arduous journey to the mandi. They... View Details

Keywords: Plant-Based Agribusiness; Fairness; Internet and the Web; Supply Chain Management; Emerging Markets; Agriculture and Agribusiness Industry; India

15 Apr 2013
Research & Ideas

Solving the Search vs. Display Advertising Quandary

these investments motivated consumers to plunk down their credit cards or fill out an application for a service. That's why the Internet has been such a godsend to companies, says Sunil Gupta, View Details

Keywords: by Michael Blanding; Advertising

16 Mar 2009
Working Paper Summaries

Running Out of Numbers: Scarcity of IP Addresses and What To Do About It

Keywords: by Benjamin Edelman; Computer; Communications; Telecommunications

2002
Chapter

Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies

By: Stephen P. Bradley and Eric K. Clemons

Keywords: Internet and the Web; Risk and Uncertainty; Strategy

August 2018 (Revised October 2020)
Case

Tailor Brands: Artificial Intelligence-Driven Branding

By: Jill Avery

Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details

March 2009 (Revised January 2010)
Background Note

The Newspaper Industry in Crisis

By: David J. Collis, Peter W. Olson and Mary Furey

This note is a primer on the newspaper industry, which has been in decline in the U.S. and Western Europe. The 19th century business model whereby news and editorial content was packaged and delivered to homes daily and paid for by national advertisers has been... View Details

Keywords: Business Model; Business History; Newspapers; Disruptive Innovation; Consumer Behavior; Business Strategy; Internet; Journalism and News Industry; Journalism and News Industry; Europe; United States

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

taking to Staples.com and Merck-Medco. Why didn't they embrace Webvan, Kozmo.com, and grocery deliverers such as Homeruns to the same extent? A: There's a simple answer. It's... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

June 2007 (Revised December 2007)
Case

AFL-CIO: Office of Investment and Home Depot

By: Rakesh Khurana and James Weber

Describes the AFL-CIO: Office of Investments activities in their campaign to improve governance at Home Depot by calling attention to Home Depot CEO Robert Nardelli's compensation package and the company's poor performance. The AFL-CIO Office of Investments advocates... View Details

Keywords: Investment; Corporate Governance; Governing and Advisory Boards; Executive Compensation; Labor Unions; Organizational Change and Adaptation; Business and Shareholder Relations

17 Mar 2015
News

The Success of Monitoring the Economy With Big Data

30 Mar 2011
Working Paper Summaries

Temptation at Work

Keywords: by Alessandro Bucciol, Daniel Houser & Marco Piovesan

07 Nov 2023
Cold Call Podcast

How Should Meta Be Governed for the Good of Society?

Keywords: Re: Jesse M. Shapiro; Technology; Communications

January–February 2011
Article

Adverse Selection in Online 'Trust' Certifications and Search Results

By: Benjamin Edelman

Widely used online "trust" authorities issue certifications without substantial verification of recipients' actual trustworthiness. This lax approach gives rise to adverse selection: the sites that seek and obtain trust certifications are actually less trustworthy than... View Details

Keywords: Online Advertising; Governing Rules, Regulations, and Reforms; Policy; Safety; Trust; Internet; Search Technology; Web Sites

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March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

December 2024
Article

Proximate (Co-)Working: Knowledge Spillovers and Social Interactions

By: Maria P. Roche, Alexander Oettl and Christian Catalini

We examine the influence of physical proximity on between-start-up knowledge spillovers at one of the largest technology coworking hubs in the United States. Relying on the exogenous assignment of office space to the hub’s 251 start-ups, we find that proximity... View Details

Keywords: Knowledge Integration; Coworking; Microgeography; Business Startups; Technology Adoption; Diversity; Interpersonal Communication; Knowledge Sharing; Geographic Location

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December 2012
Case

Blink Booking

By: William R. Kerr, Magnus Thor Torfason and Alexis Brownell

Rebeca Minguela hopes to create an arbitrage platform, similar to Rocket Internet, that can bring start-up ideas and opportunities to Spain. However, Blink Booking, her first venture and proof of concept, is rocked by a co-founder's breach of confidence and departure.... View Details

Keywords: Clones; Cloning; Rocket Internet; Start-up; Equity Split; Arbitrage; Incubator; Mobile App; Expansion; Spain; Europe; Entrepreneurship; Ethics; Internet and the Web; Information Technology Industry; Accommodations Industry; Travel Industry; Spain; Europe

October 2008 (Revised November 2009)
Case

Obama versus Clinton: The YouTube Primary

By: John A. Deighton and Leora Kornfeld

What was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each... View Details

Keywords: Political Elections; Knowledge Use and Leverage; Marketing Channels; Media; Internet; United States

September 2017 (Revised July 2018)
Case

CyberArk: Protecting the Keys to the IT Kingdom

By: Raffaella Sadun, David Yoffie and Margot Eiran

CyberArk was the recognized leader in the Privileged Account Management (PAM) space, a cybersecurity subsegment it had essentially created to secure organizations’ IT systems and sensitive data. Over 17 years, the Israeli company had grown to a market capitalization of... View Details

Keywords: Strategy; Growth and Development Strategy; Organizational Culture; Competitive Advantage; Information Technology; Cybersecurity; Information Technology Industry; Israel; United States