Publications

07 Mar 2011
Research & Ideas

Why Companies Fail—and How Their Founders Can Bounce Back

Internet boom, companies armed with nothing more than a PowerPoint presentation of a lousy idea could secure tens of millions of dollars—which sometimes gave them enough time to figure out a viable business plan through trial and error.... View Details

Keywords: by Carmen Nobel

30 May 2018
Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

featured in the April 2018 issue of Marketing Science. He co-authored the article with Yale assistant professor Vineet Kumar and former HBS doctoral student Pavel Kireyev. Is self-matching an effective strategy? Price-matching among... View Details

Keywords: by Dina Gerdeman; Retail

13 May 2024
Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

Professor of Business at HBS, who is a coauthor of the new research. “Companies are finally coming to this realization and adjusting online search tools accordingly.” The market for AI technology in retail—and the promise of a more... View Details

Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail

Web

Finance - Faculty & Research

Keywords: Business Model ; Marketing Channels ; Marketing Strategy ; Product Marketing ; Social Marketing ; Information Infrastructure ;... View Details

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

their own versions of it. Rethinking the discovery problem The rise of the internet democratized the publishing and distribution of information and entertainment. In the process, it created an enormous discovery problem. Those with an... View Details

Keywords: by John Deighton and Leora Kornfeld

17 Jul 2006
Lessons from the Classroom

Developing a Strategy for Digital Convergence

the blink of an eye. Wireless is another enabling technology, allowing the computer and other digital devices to access the Internet and other networks from an ever-increasing number of remote locations. In a business with strong network... View Details

Keywords: by Sean Silverthorne; Computer; Education

July 2015
Case

Vita: Cosmetics in the Nordics

By: Das Narayandas, Krishna Palepu and Kerry Herman

Vita is a Norwegian cosmetics retailer owned by FSN Capital, a Scandinavian private equity company. The company has a strong market position in Norway. The case focuses on two strategic issues: how to develop an e-commerce strategy to supplement the company's... View Details

Keywords: E-Commerce Strategy; Norway; Cosmetics; Managing Under Private Equity Ownership; Strategy; Private Equity; Internet and the Web; Growth and Development Strategy; E-commerce; Beauty and Cosmetics Industry; Retail Industry; Norway

04 May 2009
Research & Ideas

What’s Next for the Big Financial Brands

(Editor's note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business. It is reprinted on HBS Working Knowledge.) Recent news... View Details

Keywords: by John Quelch; Banking; Financial Services

Web

Technology & Innovation - Faculty & Research

half of sales, but outsourcing customer engagement and support could put customer satisfaction and TagHive’s reputation at risk. Keywords: Business Model ; Marketing Channels ; Marketing Strategy ; Product... View Details

Web

Business History - Faculty & Research

and traces the evolution of their environmental strategies in response to growing evidence of pollution and resulting political pressures. The variety of capitalism literature has suggested that the German coordinated market economy model... View Details

01 Sep 2023
News

Solving for Z

And purpose was considered part of your personal life, not part of your professional life.” The preferences and predilections of Gen Z might not matter quite so much if the labor market weren’t so tight and if Gen Zers weren’t so... View Details

Keywords: Alexander Gelfand; Illustrations by Doug Chayka; Administration of Human Resource Programs; Government

September 1999 (Revised April 2000)
Case

Novell: World's Largest Network Software Company

By: Richard L. Nolan

After phenomenal growth and market leadership in networking, founder and CEO Ray Noorda made a frontal assault on Microsoft's core strengths. In 1994, Noorda spend over $1.5 billion acquiring companies such as WordPerfect to combat Microsoft Word, products such as... View Details

Keywords: Information Infrastructure; Applications and Software; Competition; Internet and the Web; Strategic Planning; Corporate Strategy; Information Technology Industry

Find at Harvard

July 2004 (Revised December 2004)
Case

RelayHealth

By: Joseph B. Lassiter III and Elizabeth Kind

RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors... View Details

Keywords: Communication Technology; Internet and the Web; Consumer Behavior; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Health Industry; Telecommunications Industry

Web

Seminars & Conferences - Faculty & Research

Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students More Local Events Local Community Events Harvard Wyss institute- upcoming events Berkman Center for Internet and... View Details

February 23, 2022
Article

Can WEB3 Bring Back Competition to Digital Platforms?

By: Christian Catalini and Scott Duke Kominers

Like the early Internet, blockchain and Web3 applications promise a new wave of decentralization and competition—yet at the same time, it is unclear which of the dynamics that drove concentration in online platforms and services will remain in force under the Web3... View Details

Keywords: Web3; Blockchain; Interoperability; Internet and the Web; Technological Innovation; Competition; Digital Platforms

Read Now

19 May 2009
First Look

First Look: May 19, 2009

Working PapersDon't Just Survive—Thrive: Leading Innovation in Good Times and Bad (revised) Authors:Lynda M. Applegate and Bruce Harreld Abstract Battered by contracting markets and frozen credit, many businesses today are fighting for... View Details

Keywords: Martha Lagace

February 2011
Case

oDesk: Changing How the World Works

By: Boris Groysberg, David A. Thomas and Jennifer M. Tydlaska

It is 2010, and Gary Swart, CEO of oDesk, is contemplating the next steps for his organization. Founded in 2004 in California, oDesk operates an online marketplace which matches Employers with Contractors. oDesk provides fact-based information on Contractors, including... View Details

Keywords: Recruitment; Leadership; Growth and Development Strategy; Digital Platforms; Marketplace Matching; Corporate Strategy; Internet and the Web; Consulting Industry