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  • All HBS Web  (3,099)
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  • All HBS Web  (3,099)
    • People  (19)
    • News  (662)
    • Research  (1,625)
    • Events  (27)
    • Multimedia  (29)
  • Faculty Publications  (1,005)
← Page 28 of 3,099 Results →
  • 03 Dec 2007
  • Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn about marketers, rather... View Details
Keywords: by Julia Hanna; Publishing; Advertising
  • January 1987 (Revised June 1989)
  • Case

Coca-Cola vs. Pepsi-Cola (A)

Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola specifically and the effect their dominance has on the other industry participants. Coke and Pepsi's competitive strategies are examined in an in-depth analysis; each firm's behavior is used to... View Details
Keywords: Competitive Strategy; Duopoly and Oligopoly; Food and Beverage Industry; United States
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Pearson, Andrall E. "Coca-Cola vs. Pepsi-Cola (A)." Harvard Business School Case 387-108, January 1987. (Revised June 1989.)
  • 29 Apr 2011
  • News

Harvard University Announces Appointment of Gordon Jones as Director of Harvard innovation lab

  • January 2018 (Revised January 2021)
  • Background Note

Customer Lifetime Social Value (CLSV)

By: Elie Ofek, Barak Libai and Eitan Muller
One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of... View Details
Keywords: Customer Lifetime Value; Customer Management; Social Contagion; Word Of Mouth; Customer Engagement; Customer Value and Value Chain; Measurement and Metrics; Customer Relationship Management
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Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School Background Note 518-077, January 2018. (Revised January 2021.)
  • 06 Sep 2019
  • News

Research: Being Nice in a Negotiation Can Backfire

  • Article

Are Crises Good for Long-term Growth? The Role of Political Institutions

By: Alberto Cavallo and Eduardo Cavallo
This paper provides empirical evidence for the importance of institutions in determining the outcome of crises on long-term growth. We show that once unobserved country-specific effects and other sources of endogeneity are accounted for, political institutions affect... View Details
Keywords: Growth; Democracy; Macroeconomics; Growth and Development; Financial Crisis; Economic Growth; Government and Politics
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Cavallo, Alberto, and Eduardo Cavallo. "Are Crises Good for Long-term Growth? The Role of Political Institutions." Journal of Macroeconomics 32, no. 3 (September 2010): 838–857.
  • September 2002
  • Case

Seattle Public Schools, 1995-2002 (B): The Performance Agenda

Describes the implementation in Seattle Public Schools, under the direction of Superintendent Joseph Olchefske, of a systemwide standards and accountability scheme, known as the Performance Agenda. The Performance Agenda set academic standards for students and defined... View Details
Keywords: Leadership; Management Practices and Processes; Social Entrepreneurship; Education; Education Industry; Seattle
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Leschly, Stig. "Seattle Public Schools, 1995-2002 (B): The Performance Agenda." Harvard Business School Case 803-038, September 2002.
  • September 2000 (Revised March 2001)
  • Case

Old Mutual

By: Tarun Khanna, Krishna G. Palepu and Kirsty O'Neil-Massaro
Designed to explore the demutualization and listing overseas of one of Africa's largest financial institutions, Old Mutual, and the effects that these actions have on South Africa's domestic capital markets. Explores the particular difficulties that arise as a result... View Details
Keywords: Financial Institutions; Growth and Development Strategy; Organizational Structure; Global Strategy; Corporate Strategy; Capital Markets; Corporate Social Responsibility and Impact; Business Education; Financial Strategy; Business or Company Management; Financial Services Industry; Banking Industry; South Africa
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Khanna, Tarun, Krishna G. Palepu, and Kirsty O'Neil-Massaro. "Old Mutual." Harvard Business School Case 701-026, September 2000. (Revised March 2001.)
  • Article

AI Companions Reduce Loneliness

By: Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp and Stefano Puntoni
Chatbots are now able to engage in sophisticated conversations with consumers in the domain of relationships, providing a potential coping solution to widescale societal loneliness. Behavioral research provides little insight into whether these applications are... View Details
Keywords: AI and Machine Learning; Well-being; Emotions; Applications and Software
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De Freitas, Julian, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp, and Stefano Puntoni. "AI Companions Reduce Loneliness." Journal of Consumer Research (in press). (Pre-published online June 25, 2025.)
  • October–December 2023
  • Article

A Practical Guide to Conversation Research: How to Study What People Say to Each Other

By: Michael Yeomans, Katelynn Boland, Hanne K. Collins, Nicole Abi-Esber and Alison Wood Brooks
Conversation—a verbal interaction between two or more people—is a complex, pervasive, and consequential human behavior. Conversations have been studied across many academic disciplines. However, advances in recording and analysis techniques over the last decade have... View Details
Keywords: Interpersonal Communication; Analytics and Data Science; Research
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Yeomans, Michael, Katelynn Boland, Hanne K. Collins, Nicole Abi-Esber, and Alison Wood Brooks. "A Practical Guide to Conversation Research: How to Study What People Say to Each Other." Advances in Methods and Practices in Psychological Science 6, no. 4 (October–December 2023).

    The Truth About Open Offices

    It’s never been easier for workers to collaborate—or so it seems. Open, flexible, activity-based spaces are displacing cubicles, making people more visible. Messaging is displacing phone calls, making people more accessible. Enterprise social media tools are displacing... View Details
    • Article

    How to Shift from Selling Products to Selling Services

    By: Doug J. Chung
    Only a few years ago, most software companies sold seat licenses for their products, charging customers on the basis of head count. But today, software is typically provided using cloud-based software-as-a-service (SaaS) models that charge customers fees for... View Details
    Keywords: SaaS Business Models; Sales; Management; Business Model; Salesforce Management; Applications and Software; Customer Relationship Management
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    Chung, Doug J. "How to Shift from Selling Products to Selling Services." Harvard Business Review 99, no. 2 (March–April 2021): 48–52.
    • 2019
    • Chapter

    Markets as Networks: The Dynamics and Implications of Interorganizational Network Structures

    By: Ranjay Gulati and Maxim Sytch
    We discuss existing research that applies a relational, socio-structural lens to studying organizations and markets. Research in this field has described markets first and foremost as networks of enduring relationships and repeated interactions among organizations. We... View Details
    Keywords: Interorganizatonal Relationships; Social Networks; Networks; Markets
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    Gulati, Ranjay, and Maxim Sytch. "Markets as Networks: The Dynamics and Implications of Interorganizational Network Structures." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan, 2019. Electronic. (Pre-published, October 2013 and updated in 2014.)
    • 02 Aug 2017
    • News

    Why Do Women Bully Each Other at Work?

    • 2014
    • Article

    Where Global and Virtual Meet: The Value of Examining the Intersection of These Elements in Twenty-First-Century Teams

    By: Cristina B. Gibson, Laura Huang, Bradley L. Kirkman and Debra L. Shapiro
    We review prior research that has examined virtuality in teams (e.g., pertaining to the use of electronic media) or the global nature of teams (e.g., national and cultural differences), demonstrating that very few scholars have examined both simultaneously. Given that... View Details
    Keywords: Global Virtual Teams; Cultural Diversity; Electronic Communication; Computer-mediated Communication; Groups and Teams; Global Range; Cross-Cultural and Cross-Border Issues; Interactive Communication
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    Gibson, Cristina B., Laura Huang, Bradley L. Kirkman, and Debra L. Shapiro. "Where Global and Virtual Meet: The Value of Examining the Intersection of These Elements in Twenty-First-Century Teams." Annual Review of Organizational Psychology and Organizational Behavior 1 (2014): 217–244.
    • 16 Apr 2009
    • Working Paper Summaries

    Phenomenological Assumptions and Knowledge Dissemination within Organizational Studies

    Keywords: by Corinne Bendersky & Kathleen L. McGinn
    • June 2014
    • Teaching Note

    Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

    By: Boris Groysberg, Sarah L. Abbott and Robin Abrahams
    Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details
    Keywords: Communication Strategy; Change Management; Communication; Change; Leadership; Management; Energy Industry; India
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    Groysberg, Boris, Sarah L. Abbott, and Robin Abrahams. "Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication." Harvard Business School Teaching Note 414-006, June 2014.
    • 30 Jul 2018
    • News

    Open offices can lead to closed minds

    • 07 Oct 2016
    • Working Paper Summaries

    Sovereign Debt Portfolios, Bond Risks, and the Credibility of Monetary Policy

    Keywords: by Wenxin Du, Carolin E. Pflueger, and Jesse Schreger
    • Research Summary

    Overview

    By: Meg Rithmire
    My research and course development focus on questions of how markets and market mechanisms interact with concentrated political power, especially in the context of authoritarian or illiberal regimes. Geographically, my expertise is in the political economy of Asia,... View Details
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