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  • Web

Clusters - Institute For Strategy And Competitiveness

raise a company's productivity, which is influenced by local assets and the presence of like firms, institutions, and infrastructure that surround it. Key Concepts Clusters increase productivity and operational efficiency. Clusters... View Details
  • 30 Apr 2024
  • Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

at Wells Fargo (2016), bribery at Odebrecht (2016), sexual harassment at Uber (2017), misuse of personal data at Facebook (2018), airliner safety at Boeing (2019), fraudulent financial reporting at Wirecard (2020), opioid marketing at... View Details
Keywords: by Dina Gerdeman
  • 15 May 2015
  • Blog Post

How to Get a Global Perspective at HBS

Though HBS is based in Boston, the MBA program is inherently a global experience. Traveling to an emerging market is part of the first year curriculum, over 70 countries are represented in of our diverse student body, and over 50% of... View Details
  • 07 Apr 2023
  • Research & Ideas

When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

With limited regulatory enforcement and few gatekeepers, crypto influencers with large social-media audiences can move global markets with a single tweet. The most prominent, including celebrities like Kim... View Details
Keywords: by Kristen Senz
  • February 2013
  • Article

Commitment and Behavior Change: Evidence from the Field

By: Katie Baca-Motes, Amber Brown, Ayelet Gneezy, Elizabeth A. Keenan and Leif D. Nelson
Influencing behavior change is an ongoing challenge in psychology, economics, and consumer behavior research. Building on previous work on commitment, self-signaling, and the principle of consistency, a large, intensive field experiment (N = 2,416) examined the effect... View Details
Keywords: Behavior; Marketing
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  • Web

Middle East & North Africa - Global

the Group’s revenues still came from the Saudi market and its core telecom business, and there was no major appreciable change in stc’s share price after five years since the revised strategy’s launch. May 2025 Case Boutiqaat: View Details
  • May 2008 (Revised June 2008)
  • Case

Kenny Kahn at Muzak (A)

By: Linda A. Hill and Emily Stecker
Founded in 1934, Muzak pioneered the industry of background music. Equipped with propriety technology and a vast music library, over the ensuing decades the Muzak franchise organization expanded geographically. Despite a history of innovation, by the late 1990s Muzak... View Details
Keywords: Change Management; Design; Management Analysis, Tools, and Techniques; Brands and Branding; Organizational Change and Adaptation; Organizational Culture; Franchise Ownership; Music Industry
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  • November 2007
  • Supplement

Differences at Work: Allie (C)

By: Sandra J. Sucher and Rachel Gordon
In Differences at Work: (C) HBS Case No. 9-408-056 Allie decides not to pursue a sexual harassment charge and instead remedies the situation by transferring to the marketing division in her company. She reflects on how powerless the situation made her feel and how it... View Details
Keywords: Emotions; Ethics; Working Conditions; Rank and Position; Power and Influence
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  • 11 Sep 2014
  • Working Paper Summaries

Chief Sustainability Officers: Who Are They and What Do They Do?

Keywords: by Kathleen Miller & George Serafeim
  • 09 Dec 2002
  • Research & Ideas

Unilever—A Case Study

significant influences appear to be market share position—in general, as a foreign owned firm's market share rose, the gap between its return on assets and those for United... View Details
Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail

    Nitin Nohria

    Nitin Nohria served as the tenth dean of Harvard Business School from 2010-2020. He previously served as co-chair of the Leadership Initiative, Senior Associate Dean of Faculty Development, and Head of the Organizational Behavior unit.

    As Dean, building on... View Details

    Keywords: emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity; emerging market private equity
    • 31 Mar 2009
    • First Look

    First Look: March 31, 2009

    and local governments should invest in it. But the idea of investing in ECD for economic development was new and had never been tested on a large scale, particularly in the way that Rolnick and Grunewald recommended in a later paper—using View Details
    Keywords: Martha Lagace
    • 26 Jul 2024
    • Research & Ideas

    Why Great Ideas Get Stuck in Universities

    You Might Also Like: Chance Encounters: What's at Stake in Return-to-Office Decisions How Much Does Proximity Influence Startup Innovation? 20 Meters' Worth to Be Exact Cofounder Courtship: How to Find the Right Mate—for Your Startup... View Details
    Keywords: by Ben Rand; Biotechnology; Health
    • Working Paper

    AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

    By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
    Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
    Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
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    • Web

    Latin America - Global

    Marketing with Prof. Eva Ascarza and Prof. Ayelet Israeli In March the HBS Latin America Research Center, in partnership with Centrum PUCP, hosted a dynamic and intellectually engaging event in Lima, Peru. The session featured Harvard... View Details
    • March 2006
    • Module Note

    International Regulatory Regimes

    By: Mihir A. Desai and Kathleen Luchs
    Describes the seventh module in the International Finance course at Harvard Business School. The module focuses on how national and international regulatory regimes influence financial decisions. The module explores how national regulatory regimes interact, the... View Details
    Keywords: Globalized Markets and Industries; International Finance; Decisions; Governing Rules, Regulations, and Reforms; Business Ventures; Teaching; International Relations; Education Industry
    Related
    • 10 Dec 2007
    • HBS Case

    One Laptop per Child

    bit more complicated than originally anticipated. A new Harvard Business School case study called "Marketing the '$100 PC'" spells out these opportunities, problems, and challenges from a marketing point of view. As the case... View Details
    Keywords: by Martha Lagace; Computer
    • 12 Jan 2010
    • First Look

    First Look: Jan. 12

    success, market reaction, and merger waves. Offer prices are biased towards the 52-week high, a highly salient but largely irrelevant past price, and the modal offer price is exactly that reference price. An offer's probability of... View Details
    Keywords: Martha Lagace
    • 18 May 2010
    • First Look

    First Look: May 18

    suggest that the approach might be used more widely in teaching technology management, particularly with "digital natives," who have come of age in an environment crowded with engaging approaches to communication and entertainment competing for their... View Details
    Keywords: Martha Lagace
    • 07 Jun 2010
    • Research & Ideas

    Improving Brand Recognition in TV Ads

    Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether. New research by HBS professor Thales S. Teixeira offers a simple, inexpensive solution... View Details
    Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation