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  • All HBS Web  (945)
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  • 09 Feb 2018
  • Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

appeal to the large, heterogeneous audience of the Super Bowl and avoid appearing too red or too blue. At the same time, they did allow their points of view to subtly seep into their messaging. For example: Brands such as Coca-Cola,... View Details
Keywords: Re: Multiple Faculty; Telecommunications
  • 22 May 2018
  • First Look

New Research and Ideas, May 22, 2018

noncognitive, interpersonal skills during adolescence. Long-run administrative data shows that negotiation training significantly improved educational outcomes over the next three years. The training had greater effects than two... View Details
Keywords: Dina Gerdeman
  • 25 May 2010
  • First Look

First Look: May 25

threat—it can also reveal significant underlying heterogeneity in the old technology's broader demand environment. This heterogeneity is a source of opportunities that can support a new position for the old... View Details
Keywords: Martha Lagace
  • 02 Jan 2007
  • Research & Ideas

Most Popular Articles of 2006

Enter the concept of the "channel steward." The Real Wal-Mart Effect Critics are lining up to take shots at Wal-Mart's treatment of workers and a host of other alleged knocks against society. But... View Details
Keywords: by Sean Silverthorne
  • 17 May 2011
  • First Look

First Look: May 17

contributions—regarding which greater team heterogeneity reduces the likelihood of equal splitting. Second, we show that these same founder characteristics also significantly affect the share premium in teams that split the equity... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2006
  • Research & Ideas

The Competitive Advantage of Global Finance

face as they operate in the complicated world of international finance. Desai notes that there is tremendous heterogeneity in firm responses to the opportunities and obstacles created by worldwide operations. In this e-mail interview,... View Details
Keywords: by Sean Silverthorne; Financial Services
  • 02 Aug 2004
  • Research & Ideas

Health Care Research and Prospects

a lot of the leaders of major biotech companies, they come out of Baxter. And so there is a Baxter imprinting effect on the industry. That should be a fascinating piece of work. Marta Wosinska, who is in marketing, has been looking at the... View Details
Keywords: by Wendy Guild Swearingen; Health
  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

be avoided by using a more deliberative, analytical decision-making process. In this paper, we describe joint evaluation as an effective tool to help decision makers manage their emotional assessments of morality. Bounded Ethicality in... View Details
Keywords: Sean Silverthorne
  • 31 Oct 2017
  • First Look

New Research and Ideas, October 31, 2017

heterogeneity in consumer sophistication could explain the prevalence and persistence of misconduct at such firms. Misconduct is concentrated at firms with retail customers and in counties with low education, elderly populations, and high... View Details
Keywords: by Sean Silverthorne
  • 06 Apr 2015
  • Research & Ideas

After Germanwings, More Attention Needed on Employee Mental Health

people? One possible answer came this past week when the airline revealed that the pilot, Andreas Lubitz, had previously suffered from deep depression. Debates began about how Lubitz's mental health played into the tragedy, what treatment... View Details
Keywords: by Michael Blanding; Health; Air Transportation
  • 08 Mar 2017
  • Op-Ed

Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?

Office, leaving the total cost of the proposal, as well as its projected effects on coverage, unknown. Suffice it to say that given the unknown costs and heated politics—both between the two parties and among factions of Republicans—the... View Details
Keywords: by John Quelch, Dr. Gordon Moore, and Emily Boudreau
  • 14 May 2013
  • First Look

First Look: May 14

flexible random coefficients aggregate discrete choice model that accommodates heterogeneity in preferences for school quality and athletic success, and an extensive set of school fixed effects to control... View Details
Keywords: Sean Silverthorne
  • 03 Jan 2017
  • Research & Ideas

5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)

suggest that the mere provision of information on peer health behaviors can have perverse effects on one's health behavior." To learn more, see Converging to the Lowest Common Denominator in Physical Health by Leslie John and Michael... View Details
Keywords: by Carmen Nobel
  • 20 Nov 2006
  • Research & Ideas

Open Source Science: A New Model for Innovation

innovation and product development strategies. His latest research analyzes how open source norms of transparency, permeable access, and collaboration might work with scientists. What he and his coauthors discovered: "broadcasting" or introducing problems to... View Details
Keywords: by Martha Lagace
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

Platform Envelopment Authors:Thomas R. Eisenmann, Geoffrey Parker, and Marshall Van Alstyne Abstract Due to network effects and switching costs, platform providers often become entrenched. To dislodge them, entrants generally must offer... View Details
  • 01 Mar 2017
  • Research & Ideas

A Good Thing Happens When Doctors Start Talking to Their Patients

Kaplan, who has been working on a multiyear project with HBS Professor Michael E. Porter on improving value in health care, has found that often the most effective medical procedure is one that costs the least: talking. In a recent... View Details
Keywords: by Michael Blanding; Health
  • 23 Oct 2007
  • First Look

First Look: October 23, 2007

Abstract We study the interplay of inequality and trust in a dynamic game, where trust increases efficiency and thus allows higher growth of the experimental economy in the future. We find that trust is initially high in a treatment... View Details
Keywords: Sean Silverthorne
  • 03 Jun 2014
  • First Look

First Look: June 3

quite limited. The best path forward involves extensive experimentation and careful evaluation. Publisher's link: http://press.uchicago.edu/ucp/books/book/distributed/I/bo18508109.html August 2013 Advances in Strategic Management The View Details
Keywords: Sean Silverthorne
  • 22 Mar 2017
  • Research & Ideas

What's the Ideal Frequency for a Sales Quota?

quota. This raises a key question for sales managers: What kind of quota is the most motivating? Could salesforce performance be kick-started if that quota incentive was delivered more frequently? The answer is contained in a new paper, The View Details
Keywords: by Carmen Nobel
  • 12 Jul 2011
  • First Look

First Look: July 12

experiment to examine the effect of management fiduciary duties on equity‐debt conflicts. A 1991 Delaware bankruptcy ruling changed the nature of corporate directors' fiduciary duties in firms incorporated in that state. This change... View Details
Keywords: Carmen Nobel
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