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  • All HBS Web  (4,659)
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  • All HBS Web  (4,659)
    • People  (16)
    • News  (1,867)
    • Research  (2,237)
    • Events  (2)
    • Multimedia  (220)
  • Faculty Publications  (1,825)
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  • 06 Feb 2011
  • News

Symposium puts spotlight on value in health care

  • October 1981 (Revised June 1985)
  • Case

Vicks Health Care Division: Project Scorpio (B1)

To be handed out during class discussion of the (B) case. Reveals that Vicks developed a second name and advertising positioning. Presents results of copy testing, and further test market results. Students have to choose between the two names and positionings, as well... View Details
Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry
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Yip, George S., and Jeffrey R Williams. "Vicks Health Care Division: Project Scorpio (B1)." Harvard Business School Case 582-041, October 1981. (Revised June 1985.)
  • 01 Feb 2000
  • News

Executives Convene to Discuss Consumer-Driven Health Care

A mid-November conference on consumer-driven health care attracted nearly two hundred providers of health-care services, technology, and information; government professionals; and insurance executives to the... View Details
  • Web

Innovating in Health Care - Course Catalog

HBS Course Catalog Innovating in Health Care Course Number 2185 Nancy R. McPherson Professor Regina Herzlinger Visiting Lecturer Ben Creo Fall; Q1; 1.5 credits Paper/project Enrollment: limited to eighty... View Details
  • 23 Apr 2008
  • Other Presentation

Redefining Global Health Care Delivery: Narrowing the Gap Between Aspiration and Action

By: Michael E. Porter
Redefining Global Health Care Delivery: Narrowing the Gap Between Aspiration and Action View Details
Keywords: Health; Rwanda
Citation
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Porter, Michael E. "Redefining Global Health Care Delivery: Narrowing the Gap Between Aspiration and Action." HIV Care in Rwanda: A Case Discussion, Harvard University, Boston, MA, April 23, 2008.
  • 24 Nov 2020
  • News

Evaluating Innovative Health Care Solutions for Obesity

  • 26 Mar 2009
  • News

Finland Seeks Systemic Changes in Health Care

  • 13 Mar 2007
  • News

Money Counts in Access to Health Care

  • 27 Apr 2007
  • Other Presentation

Creating a High-Value Health Care System: Implications for Sweden

By: Michael E. Porter
This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, and "How Physicians Can Change the Future of Health Care," Journal of the... View Details
Keywords: Health; Sweden
Citation
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Porter, Michael E. "Creating a High-Value Health Care System: Implications for Sweden." Blicka, Stockholm, Sweden, April 27, 2007.
  • 9 Apr 2010
  • Other Presentation

Value-Based Health Care Delivery: Implications for the Taiwanese System

By: Michael E. Porter
This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, and "How Physicians Can Change the Future of Health Care," Journal of the... View Details
Keywords: Health Care and Treatment; Taiwan
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Porter, Michael E. "Value-Based Health Care Delivery: Implications for the Taiwanese System." Koo Foundation Sun Yat-Sen Cancer Center, Taipei, Taiwan, April 9, 2010.
  • 04 Mar 2015
  • News

Challenging the Rate of Digital Health Care

  • 24 Nov 2020
  • Cold Call Podcast

Evaluating Innovative Health Care Solutions for Obesity

Keywords: Re: Regina E. Herzlinger; Health
  • 01 Nov 2007
  • News

A Valuable Roadmap for Health Care Solutions

  • 01 Feb 2007
  • News

Interview: Redefining Health Care in the Netherlands

  • 2016
  • Article

Integrated Care from the Patient's Perspective and its Relationship to Medical Group Attributes.

By: Michaela Kerrissey, Jonathan Clark, Ashley-Kay Fryer, Wei Jiang, Maryaline Catillon, Patricia Ramsay, Stephen Shortell, Lawrence Casalino, Mark Friedberg and Sara J. Singer
Integrating care for patients with multiple chronic conditions is essential to improving quality. Yet little is known about care integration from the patient’s perspective and how it relates to medical group characteristics. We created a nationally representative... View Details
Keywords: Care Coordination; Integrated Care; Health; Health Care and Treatment; Quality; Perspective; Health Industry
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Kerrissey, Michaela, Jonathan Clark, Ashley-Kay Fryer, Wei Jiang, Maryaline Catillon, Patricia Ramsay, Stephen Shortell, Lawrence Casalino, Mark Friedberg, and Sara J. Singer. "Integrated Care from the Patient's Perspective and its Relationship to Medical Group Attributes." Academy of Management Proceedings (2016).
  • October 1981 (Revised August 1985)
  • Case

Vicks Health Care Division: Project Scorpio (C)

Reveals that the new products executives have decided to recommend national expansion. They have to develop a justification and preliminary marketing plan. Emphasizes consumer and trade promotion options. Students have to complete a five-year projected P&L statement. View Details
Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry
Citation
Educators
Purchase
Related
Yip, George S., and Jeffrey R Williams. "Vicks Health Care Division: Project Scorpio (C)." Harvard Business School Case 582-042, October 1981. (Revised August 1985.)
  • 01 Mar 2006
  • News

Using IT to Heal U.S. Health Care

costs, and widespread patient frustration. The cure for these ailments lies in better use of health-care technology, says David J. Brailer, national coordinator for Health Information Technology, a newly created position he has held since... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance
  • 20 Jul 2015
  • News

Harvard Professor Has a Big Idea for the Future of Health Care Shopping

  • 07 Dec 2015
  • Video

Brian Marcotte of National Business Group on Health talks about the role of employers in health care

  • October 1991 (Revised November 1992)
  • Case

Managing Health Care at Ford Motor Co.

By: George C. Lodge and Malcolm S. Salter
Keywords: Health Care and Treatment; Health Industry; Health Industry; United States
Citation
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Related
Lodge, George C., and Malcolm S. Salter. "Managing Health Care at Ford Motor Co." Harvard Business School Case 792-015, October 1991. (Revised November 1992.)
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