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Publications

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      • Faculty Publications  (846)

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      • 2008
      • Blog

      Harvard Business Online—Marketing Know:How: How Olympics Branding Is Shaping China

      By: John A. Quelch
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      Quelch, John A. "How Olympics Branding Is Shaping China." Harvard Business Online—Marketing Know:How (blog). August 11, 2008. https://hbr.org/2008/08/how-olympics-branding-is-shapi.
      • 2008
      • Blog

      Harvard Business Online—Marketing Know:How: How Starbucks' Growth Destroyed Brand Value

      By: John A. Quelch
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      Quelch, John A. "How Starbucks' Growth Destroyed Brand Value." Harvard Business Online—Marketing Know:How (blog). July 2, 2008. https://hbr.org/2008/07/how-starbucks-growth-destroyed.
      • 2008
      • Other Unpublished Work

      From Public Purpose to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America

      By: Marion Fourcade and Rakesh Khurana
      As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American... View Details
      Keywords: Economics; Business Education; Finance; Governing Rules, Regulations, and Reforms; Business History; Chicago
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      Fourcade, Marion, and Rakesh Khurana. "From Public Purpose to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America." 2008.
      • July–August 2008
      • Article

      Interview with a Quality Leader: Regina E. Herzlinger on Consumer-Driven Healthcare

      By: Regina E. Herzlinger
      Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration Chair at the Harvard Business School, Cambridge, MA. She received her bachelor's degree from MIT and her doctorate from the Harvard Business School The first woman to be tenured and... View Details
      Keywords: Consumer-driven Health Care; Health Care and Treatment; Health Industry
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      "Interview with a Quality Leader: Regina E. Herzlinger on Consumer-Driven Healthcare." Journal for Healthcare Quality 30, no. 4 (July–August 2008): 17–19.
      • July – August 2008
      • Article

      Should You Invest in the Long Tail?

      By: Anita Elberse
      The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details
      Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry
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      Elberse, Anita. "Should You Invest in the Long Tail?" HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 88–96. (HBS Centennial Issue.)
      • June 2008 (Revised July 2008)
      • Case

      Kit Hinrichs at Pentagram (A)

      By: Linda A. Hill and Emily Stecker
      This case focuses on Kit Hinrichs, a 65-year-old partner at Pentagram, a privately owned multidisciplinary design firm. One of the world's most prestigious design firms, Pentagram was founded by five designers from different disciplines in London in the 1970s. By 2008,... View Details
      Keywords: Arts; Business Offices; Customer Relationship Management; Design; Leadership; Personal Development and Career; Groups and Teams; Creativity; Service Industry; San Francisco
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      Hill, Linda A., and Emily Stecker. "Kit Hinrichs at Pentagram (A)." Harvard Business School Case 408-127, June 2008. (Revised July 2008.)
      • 14 May 2008
      • Other Presentation

      Value-Based Health Care Delivery

      By: Michael E. Porter
      This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, "How Physicians Can Change the Future of Health Care" Journal of the American... View Details
      Keywords: Health; United States
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      Porter, Michael E. "Value-Based Health Care Delivery." HBS Centennial Business Summit, Boston, MA, May 14, 2008.
      • 10 Jun 2008
      • Other Presentation

      Value-Based Health Care Delivery

      By: Michael E. Porter
      This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, "How Physicians Can Change the Future of Health Care," Journal of the American... View Details
      Keywords: Health; United States
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      Porter, Michael E. "Value-Based Health Care Delivery." Healthcare Delivery: Achieving Organizational Excellence, Harvard Business School, Executive Education, Boston, MA, June 10, 2008.
      • 10 Jun 2008
      • Other Presentation

      Value-Based Health Care Delivery

      By: Michael E. Porter
      This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, "How Physicians Can Change the Future of Health Care," Journal of the American... View Details
      Keywords: Health; United States
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      Porter, Michael E. "Value-Based Health Care Delivery." China Senior Health Executive Education, Harvard School of Public Health, Boston, MA, June 10, 2008.
      • 2008
      • Blog

      Harvard Business Online—Marketing Know:How: How Marketers Can Manage Price Inflation

      By: John A. Quelch
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      Quelch, John A. "How Marketers Can Manage Price Inflation." Harvard Business Online—Marketing Know:How (blog). June 4, 2008. https://hbr.org/2008/06/how-marketers-can-manage-price.
      • 4 Jun 2008
      • Other Presentation

      Value-Based Health Care Delivery

      By: Michael E. Porter
      This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, “How Physicians Can Change the Future of Health Care ” Journal of the American... View Details
      Keywords: Health; Spain
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      Porter, Michael E. "Value-Based Health Care Delivery." ExpoManagement, HSM, Madrid, Spain, June 4, 2008.
      • 2008
      • Working Paper

      A Replication Study of Alan Blinder's 'How Many U.S. Jobs Might Be Offshorable?'

      By: Troy Smith and Jan W. Rivkin
      In a 2007 working paper, Alan Blinder assessed the "offshorability" of hundreds of U.S. occupations and estimated that between 22% and 29% of all U.S. jobs were potentially offshorable. This note reports the results of an exercise in which members of Harvard Business... View Details
      Keywords: Job Cuts and Outsourcing; Wages; Research; United States
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      Smith, Troy, and Jan W. Rivkin. "A Replication Study of Alan Blinder's 'How Many U.S. Jobs Might Be Offshorable?'." Harvard Business School Working Paper, No. 08-104, June 2008.
      • 2008
      • Blog

      Harvard Business Online—Marketing Know:How: How Negative Advertising Works (And When it Doesn't)

      By: John A. Quelch
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      Quelch, John A. "How Negative Advertising Works (And When it Doesn't)." Harvard Business Online—Marketing Know:How (blog). May 12, 2008. https://hbr.org/2008/05/how-negative-advertising-works.
      • 25 Apr 2008
      • Other Presentation

      Value-Based Health Care Delivery

      By: Michael E. Porter
      This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, "How Physicians Can Change the Future of Health Care" Journal of the American... View Details
      Keywords: Health; United States
      Citation
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      Porter, Michael E. "Value-Based Health Care Delivery." American Surgical Association, New York City, NY, April 25, 2008.
      • April 2008
      • Case

      The Historical Development of the Harvard Business School (A)

      By: Richard S. Tedlow
      Keywords: Business Education; History
      Citation
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      Tedlow, Richard S. "The Historical Development of the Harvard Business School (A)." Harvard Business School Case 808-148, April 2008.
      • April 2008
      • Supplement

      The Historical Development of the Harvard Business School (B)

      By: Richard S. Tedlow
      Keywords: Growth and Development; Higher Education; History; Education Industry
      Citation
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      Tedlow, Richard S. "The Historical Development of the Harvard Business School (B)." Harvard Business School Supplement 808-149, April 2008.
      • 2008
      • Blog

      Harvard Business Online—Marketing Know:How: How Companies Should Play the Olympics

      By: John A. Quelch
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      Quelch, John A. "How Companies Should Play the Olympics." Harvard Business Online—Marketing Know:How (blog). April 21, 2008. https://hbr.org/2008/04/how-companies-should-play-the.
      • 17 Apr 2008
      • Other Presentation

      Value-Based Health Care Delivery

      By: Michael E. Porter
      This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, "How Physicians Can Change the Future of Health Care" Journal of the American... View Details
      Keywords: Health; United States
      Citation
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      Porter, Michael E. "Value-Based Health Care Delivery." Forces Of Change: New Strategies for the Evolving Health Care Marketplace, Harvard School of Public Health, Boston, MA, April 17, 2008.
      • April 2008
      • Module Note

      Improvement with Customer-Operators

      By: Frances X. Frei and Dennis Campbell
      Taught as the third module in a Harvard Business School course on Managing Service Operations: Understanding the Customer Operating Role (606-092). Explores how firms can systematically leverage their customer-operators in the organizational improvement process is... View Details
      Keywords: Service Operations; Performance Improvement; Customer Focus and Relationships; Framework; Employees; Business Model; Management Practices and Processes; Organizational Design
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      Frei, Frances X., and Dennis Campbell. "Improvement with Customer-Operators." Harvard Business School Module Note 608-135, April 2008.
      • April 2008
      • Module Note

      Service Design in the Context of Customer-Operators

      By: Frances X. Frei
      Taught as the second module in a Harvard Business School course on Managing Service Operations: Understanding the Customer Operating Role (606-092). Addresses the design and management of service operations with significant customer operating roles. The focus is on... View Details
      Keywords: Customer Satisfaction; Management; Design; Service Operations; Cost
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      Frei, Frances X. "Service Design in the Context of Customer-Operators." Harvard Business School Module Note 608-134, April 2008.
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