Filter Results:
(846)
Show Results For
- All HBS Web
(21,447)
- Faculty Publications (846)
Show Results For
- All HBS Web
(21,447)
- Faculty Publications (846)
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Olympics Branding Is Shaping China
By: John A. Quelch
Quelch, John A. "How Olympics Branding Is Shaping China." Harvard Business Online—Marketing Know:How (blog). August 11, 2008. https://hbr.org/2008/08/how-olympics-branding-is-shapi.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Starbucks' Growth Destroyed Brand Value
By: John A. Quelch
Quelch, John A. "How Starbucks' Growth Destroyed Brand Value." Harvard Business Online—Marketing Know:How (blog). July 2, 2008. https://hbr.org/2008/07/how-starbucks-growth-destroyed.
- 2008
- Other Unpublished Work
From Public Purpose to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America
By: Marion Fourcade and Rakesh Khurana
As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American... View Details
- July–August 2008
- Article
Interview with a Quality Leader: Regina E. Herzlinger on Consumer-Driven Healthcare
Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration Chair at the Harvard Business School, Cambridge, MA. She received her bachelor's degree from MIT and her doctorate from the Harvard Business School The first woman to be tenured and... View Details
"Interview with a Quality Leader: Regina E. Herzlinger on Consumer-Driven Healthcare." Journal for Healthcare Quality 30, no. 4 (July–August 2008): 17–19.
- July – August 2008
- Article
Should You Invest in the Long Tail?
By: Anita Elberse
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details
Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry
Elberse, Anita. "Should You Invest in the Long Tail?" HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 88–96. (HBS Centennial Issue.)
- June 2008 (Revised July 2008)
- Case
Kit Hinrichs at Pentagram (A)
By: Linda A. Hill and Emily Stecker
This case focuses on Kit Hinrichs, a 65-year-old partner at Pentagram, a privately owned multidisciplinary design firm. One of the world's most prestigious design firms, Pentagram was founded by five designers from different disciplines in London in the 1970s. By 2008,... View Details
Keywords: Arts; Business Offices; Customer Relationship Management; Design; Leadership; Personal Development and Career; Groups and Teams; Creativity; Service Industry; San Francisco
Hill, Linda A., and Emily Stecker. "Kit Hinrichs at Pentagram (A)." Harvard Business School Case 408-127, June 2008. (Revised July 2008.)
- 14 May 2008
- Other Presentation
Value-Based Health Care Delivery
This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, "How Physicians Can Change the Future of Health Care" Journal of the American... View Details
Porter, Michael E. "Value-Based Health Care Delivery." HBS Centennial Business Summit, Boston, MA, May 14, 2008.
- 10 Jun 2008
- Other Presentation
Value-Based Health Care Delivery
This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, "How Physicians Can Change the Future of Health Care," Journal of the American... View Details
Porter, Michael E. "Value-Based Health Care Delivery." Healthcare Delivery: Achieving Organizational Excellence, Harvard Business School, Executive Education, Boston, MA, June 10, 2008.
- 10 Jun 2008
- Other Presentation
Value-Based Health Care Delivery
This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, "How Physicians Can Change the Future of Health Care," Journal of the American... View Details
Porter, Michael E. "Value-Based Health Care Delivery." China Senior Health Executive Education, Harvard School of Public Health, Boston, MA, June 10, 2008.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Marketers Can Manage Price Inflation
By: John A. Quelch
Quelch, John A. "How Marketers Can Manage Price Inflation." Harvard Business Online—Marketing Know:How (blog). June 4, 2008. https://hbr.org/2008/06/how-marketers-can-manage-price.
- 4 Jun 2008
- Other Presentation
Value-Based Health Care Delivery
This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, “How Physicians Can Change the Future of Health Care ” Journal of the American... View Details
Porter, Michael E. "Value-Based Health Care Delivery." ExpoManagement, HSM, Madrid, Spain, June 4, 2008.
- 2008
- Working Paper
A Replication Study of Alan Blinder's 'How Many U.S. Jobs Might Be Offshorable?'
By: Troy Smith and Jan W. Rivkin
In a 2007 working paper, Alan Blinder assessed the "offshorability" of hundreds of U.S. occupations and estimated that between 22% and 29% of all U.S. jobs were potentially offshorable. This note reports the results of an exercise in which members of Harvard Business... View Details
Smith, Troy, and Jan W. Rivkin. "A Replication Study of Alan Blinder's 'How Many U.S. Jobs Might Be Offshorable?'." Harvard Business School Working Paper, No. 08-104, June 2008.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Negative Advertising Works (And When it Doesn't)
By: John A. Quelch
Quelch, John A. "How Negative Advertising Works (And When it Doesn't)." Harvard Business Online—Marketing Know:How (blog). May 12, 2008. https://hbr.org/2008/05/how-negative-advertising-works.
- 25 Apr 2008
- Other Presentation
Value-Based Health Care Delivery
This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, "How Physicians Can Change the Future of Health Care" Journal of the American... View Details
Porter, Michael E. "Value-Based Health Care Delivery." American Surgical Association, New York City, NY, April 25, 2008.
- April 2008
- Case
The Historical Development of the Harvard Business School (A)
- April 2008
- Supplement
The Historical Development of the Harvard Business School (B)
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Companies Should Play the Olympics
By: John A. Quelch
Quelch, John A. "How Companies Should Play the Olympics." Harvard Business Online—Marketing Know:How (blog). April 21, 2008. https://hbr.org/2008/04/how-companies-should-play-the.
- 17 Apr 2008
- Other Presentation
Value-Based Health Care Delivery
This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, "How Physicians Can Change the Future of Health Care" Journal of the American... View Details
Porter, Michael E. "Value-Based Health Care Delivery." Forces Of Change: New Strategies for the Evolving Health Care Marketplace, Harvard School of Public Health, Boston, MA, April 17, 2008.
- April 2008
- Module Note
Improvement with Customer-Operators
By: Frances X. Frei and Dennis Campbell
Taught as the third module in a Harvard Business School course on Managing Service Operations: Understanding the Customer Operating Role (606-092). Explores how firms can systematically leverage their customer-operators in the organizational improvement process is... View Details
Keywords: Service Operations; Performance Improvement; Customer Focus and Relationships; Framework; Employees; Business Model; Management Practices and Processes; Organizational Design
Frei, Frances X., and Dennis Campbell. "Improvement with Customer-Operators." Harvard Business School Module Note 608-135, April 2008.
- April 2008
- Module Note
Service Design in the Context of Customer-Operators
By: Frances X. Frei
Taught as the second module in a Harvard Business School course on Managing Service Operations: Understanding the Customer Operating Role (606-092). Addresses the design and management of service operations with significant customer operating roles. The focus is on... View Details
Frei, Frances X. "Service Design in the Context of Customer-Operators." Harvard Business School Module Note 608-134, April 2008.