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  • All HBS Web  (3,697)
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  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

do even better." The Bmw Bundle Although it's difficult to determine without additional research, Kumar says a bundling strategy is likely to find success with a variety of products—especially where one piece of the bundle is produced at very low cost. View Details
Keywords: by Dina Gerdeman

    Frank Nagle

    Frank Nagle is an assistant professor in the Strategy Unit at Harvard Business School. Professor Nagle studies how competitors can collaborate on the creation of core technologies, while still competing on the products and services built on top of them - especially... View Details

    • 2022
    • Working Paper

    Banking on Transparency for the Poor: Experimental Evidence from India

    By: Erica M. Field, Natalia Rigol, Charity M. Troyer Moore, Rohini Pande and Simone G. Schaner
    Do information frictions limit the benefits of financial inclusion drives for the rural poor? We evaluate an experimental intervention among recently banked poor Indian women receiving government cash transfers via direct deposit. Treated women were provided automated... View Details
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    Field, Erica M., Natalia Rigol, Charity M. Troyer Moore, Rohini Pande, and Simone G. Schaner. "Banking on Transparency for the Poor: Experimental Evidence from India." NBER Working Paper Series, No. 30289, July 2022.
    • 27 Jul 2021
    • News

    To Set the Price Tag for Telehealth, First Understand Its Value

    • 16 May 2011
    • Research & Ideas

    What Loyalty? High-End Customers are First to Flee

    Businesses that offer their customers the highest levels of service might like to believe that all their efforts to pamper and please will pay off with an extremely loyal following. “Customers you might expect to be the most 'stuck' are... View Details
    Keywords: by Julia Hanna
    • January 2021 (Revised February 2021)
    • Case

    TCS: From Physical Offices to Borderless Work

    By: Prithwiraj Choudhury and Malini Sen
    Tata Consultancy Services (TCS), a multinational IT services company headquartered in Mumbai, is a subsidiary of one of India’s most reputed conglomerates, the Tata Group. In 2020, TCS was valued at $144.7 billion, the highest for any company in the IT sector,... View Details
    Keywords: Remote Work; Organizational Structure; Change Management; Transformation; Decision Choices and Conditions; Customer Satisfaction; Information Technology Industry; India; Asia; United States; Europe
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    Choudhury, Prithwiraj, and Malini Sen. "TCS: From Physical Offices to Borderless Work." Harvard Business School Case 621-081, January 2021. (Revised February 2021.)
    • August 2012
    • Teaching Note

    Mekanism: Engineering Viral Marketing

    By: Thales S. Teixeira
    The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has grown tremendously from 2007 to 2010 in... View Details
    Keywords: Viral Marketing; Viral Ads; Virality; Mekanism; Advertising Agency; Social Media; Influencer; Storytelling; Advertising Content; Advertising; Advertising Industry; North and Central America
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    Teixeira, Thales S. "Mekanism: Engineering Viral Marketing." Harvard Business School Teaching Note 513-043, August 2012.

      Dwight B. Crane

      Mr. Crane was a member of the Finance Faculty at Harvard Business School for a number of years, working primarily in the field of financial institutions and corporate governance.  He taught in the MBA and executive education programs at the School, most recently... View Details

      • 27 Mar 2018
      • First Look

      First Look at New Research, March 27, 2018

      assure that state and local governments can appropriately respond to the digital activities that impact physical realities. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54300 August 2017... View Details
      Keywords: Sean Silverthorne
      • November 2012 (Revised May 2013)
      • Case

      ASUSTeK and the Google Nexus 7 Tablet

      By: Willy C. Shih and Jyun-Cheng Wang
      Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details
      Keywords: Nexus; Google; ASUSTeK; Android; Tablet; Kindle; Kindle Fire; Notebook Computers; ODM; Apple; Price Point; App Store; Ecosystem; Open Handset Alliance; Reference Design; iPad; EMS; Electronic Manufacturing Services; Smartphone; Innovation and Management; Innovation Strategy; Technological Innovation; Product Marketing; Product Launch; Product Positioning; Industry Structures; Product Design; Product Development; Business Strategy; Competitive Strategy; Mobile and Wireless Technology; Digital Platforms; Information Technology; Internet and the Web; Computer Industry; Information Technology Industry; Technology Industry; Taiwan; United States
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      Shih, Willy C., and Jyun-Cheng Wang. "ASUSTeK and the Google Nexus 7 Tablet." Harvard Business School Case 613-056, November 2012. (Revised May 2013.)

        Pradigi Open Learning (Pratham)

        In March 2020, India announced a three-week national lockdown requiring everyone to stay at home to counter the transmission of the Coronavirus. Government officials urgently began looking for ways to ensure learning continued in a remote environment.

        Madhav... View Details

        • 2023
        • Working Paper

        Data Governance, Interoperability and Standardization: Organizational Adaptation to Privacy Regulation

        By: Sam (Ruiqing) Cao and Marco Iansiti
        The increasing availability of data can afford dynamic competitive advantages among data-intensive corporations, but governance bottlenecks hinder data-driven value creation and increase regulatory risks. We analyze the role of two technological features of data... View Details
        Keywords: Organizations; Information Technology; Performance Productivity; Growth and Development; Transformation
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        Cao, Sam (Ruiqing), and Marco Iansiti. "Data Governance, Interoperability and Standardization: Organizational Adaptation to Privacy Regulation." Harvard Business School Working Paper, No. 21-122, May 2021. (Revised November 2023.)
        • February 2009
        • Case

        HP: The Computer is Personal Again

        By: Rajiv Lal and Cathy Ross
        In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details
        Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Retail Industry
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        Lal, Rajiv, and Cathy Ross. "HP: The Computer is Personal Again." Harvard Business School Case 509-010, February 2009.
        • 26 Apr 2017
        • News

        How Banks Can Compete Against an Army of Fintech Startups

        • 22 Nov 2011
        • First Look

        First Look: November 22

        Authors:Ejaz Ghani, William R. Kerr, and Stephen O'Connell Abstract We analyze the spatial determinants of female entrepreneurship in India in the manufacturing and services sectors. We focus on the presence of incumbent female-owned... View Details
        Keywords: Sean Silverthorne
        • September 2024
        • Case

        Cathay Cargo: Turnaround Short Haul, or Double Crew Long Haul?

        By: Willy Shih and Billy Chan
        Tom Owen, Director Cargo at Cathay Pacific Airways, had a problem. During the Covid-19 pandemic, the grounding of passenger flights meant the sudden loss of 50% of the airline's cargo carrying capacity. But the bigger challenge was that the Hong Kong government imposed... View Details
        Keywords: Operations; Resource Allocation; Cash Flow; Governing Rules, Regulations, and Reforms; Health Pandemics; Organizational Change and Adaptation; Decision Choices and Conditions; Air Transportation Industry; Hong Kong
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        Shih, Willy, and Billy Chan. "Cathay Cargo: Turnaround Short Haul, or Double Crew Long Haul?" Harvard Business School Case 625-019, September 2024.
        • 04 Apr 2018
        • Research & Ideas

        Smart Cities are Complicated and Costly: Here's How to Build Them

        Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details
        Keywords: by John Macomber; Construction; Green Technology
        • April 2012 (Revised April 2013)
        • Case

        Mekanism: Engineering Viral Marketing

        By: Thales S. Teixeira and Alison Caverly
        Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the... View Details
        Keywords: Viral Marketing; Viral Advertising; Core Competencies; Growth Strategy; Online Media; Videos; Advertising Media; Internet and the Web; Expansion; Media; Marketing; Advertising; Advertising Industry; North and Central America
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        Teixeira, Thales S., and Alison Caverly. "Mekanism: Engineering Viral Marketing." Harvard Business School Case 512-010, April 2012. (Revised April 2013.)
        • June 2023
        • Teaching Note

        From Cradle to Heaven: Taikang Insurance Group

        By: William C. Kirby and Noah B. Truwit
        Teaching Note for HBS Case No. 320-088. The case explores the rise of Taikang Insurance Group and its quest to be a leader of one of China's fastest-growing industries. Due to China's underdeveloped social welfare state, Taikang saw an opportunity for the private... View Details
        Keywords: Health Care and Treatment; Government and Politics; Health Industry; China
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        Kirby, William C., and Noah B. Truwit. "From Cradle to Heaven: Taikang Insurance Group." Harvard Business School Teaching Note 323-126, June 2023.
        • December 2024
        • Article

        Proxy Advisory Firms and Corporate Shareholder Engagement

        By: Aiyesha Dey, Austin Starkweather and Joshua White
        We study how Institutional Shareholder Services (ISS) affect firms’ engagement with shareholders. Our analyses exploit a quasi-natural experiment using say-on-pay voting outcomes near a threshold that triggers ISS to review engagement activities. Firms receiving ISS... View Details
        Keywords: Business and Shareholder Relations; Governing and Advisory Boards; Policy; Voting
        Citation
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        Dey, Aiyesha, Austin Starkweather, and Joshua White. "Proxy Advisory Firms and Corporate Shareholder Engagement." Review of Financial Studies 37, no. 12 (December 2024): 3877–3931.
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