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Show Results For
- All HBS Web
(5,326)
- People (68)
- News (1,408)
- Research (2,825)
- Events (18)
- Multimedia (64)
- Faculty Publications (1,681)
- 2011
- Working Paper
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
- 07 Jul 2023
- Blog Post
Fostering Candor in Teams and Organizations
Speaking up in situations where there are safety concerns can save lives, which directly aligns with healthcare professionals’ collective goals and individual purposes. Appealing to employees’ motivations... View Details
Keywords: All Industries
- Web
Understanding Health Systems, Payors, and Regulation - Health Care
Institute of Strategy and Competitiveness at HBS. He advocates that the goal of any health care system should be to increase the value it delivers to patients. This is the underlying thesis of Redefining... View Details
- 04 Jan 2017
- What Do You Think?
How Much Bureaucracy is a Good Thing in Government and Business?
who have veto power over ideas, good or bad. Authority is delegated along with responsibility. Everyone acts in the best interests of the organization, assuming knowledge of the objectives and acceptable... View Details
Keywords: by James L. Heskett
- Web
Health Care Curriculum - Institute For Strategy And Competitiveness
curriculum is based on the Value-Based Health Care Delivery framework introduced by Professors Michael Porter and Elizabeth Teisberg in Redefining Health Care (HBS Press, 2006). In the framework, the central View Details
- October 2019 (Revised December 2019)
- Case
Swizz Beatz and Alicia Keys: A Power Couple
By: Boris Groysberg, Annelena Lobb and Sarah Mehta
Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys... View Details
Keywords: Entertainment; Music Entertainment; Personal Development and Career; Entrepreneurship; Goals and Objectives; Power and Influence; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.)
- May 1997
- Teaching Note
Product Development Process, Organization and Improvement, Instructor's Note
By: Marco Iansiti
Explores how development projects fit (or do not fit) within a firm's development strategy and its wider competitive goals. Module materials, and this note, focus on two broad approaches to process design (sequential and flexible) that were originally introduced in the... View Details
- 14 Aug 2007
- Working Paper Summaries
Improving Patient Outcomes: The Effects of Staff Participation and Collaboration in Healthcare Delivery
- Article
Front-line Staff Perspectives on Opportunities for Improving the Safety and Efficiency of Hospital Work Systems
By: Anita L. Tucker, Sara J. Singer, Jennifer E. Hayes and Alyson Falwell
Objective To link safety-related concerns raised by frontline staff about hospital work systems (operational failures) to the safety and efficiency of hospitals, and to contrast these concerns with national patient safety initiatives.
Data... View Details
Keywords: Perspective; Opportunities; Safety; Performance Efficiency; System; Failure; Conferences; Employees; Management Analysis, Tools, and Techniques; Experience and Expertise; Health Care and Treatment; Health Industry; United States
Tucker, Anita L., Sara J. Singer, Jennifer E. Hayes, and Alyson Falwell. "Front-line Staff Perspectives on Opportunities for Improving the Safety and Efficiency of Hospital Work Systems." Health Services Research 43, nos. 5, pt.2 (October 2008).
- October 2016 (Revised April 2018)
- Case
ASICS: Chasing a 2020 Vision
By: Elie Ofek, Nobuo Sato and Akiko Kanno
In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company’s growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart... View Details
Keywords: Brand Management; Sports Apparel; Competitive Positioning; Direct To Consumer Marketing; Retail Formats; Lifestyle Brands; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Digital Platforms; Product Positioning; Marketing Channels; Sports; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
Ofek, Elie, Nobuo Sato, and Akiko Kanno. "ASICS: Chasing a 2020 Vision." Harvard Business School Case 517-060, October 2016. (Revised April 2018.)
- 06 Sep 2006
- Lessons from the Classroom
Mixing Students and Scientists in the Classroom
tremendous. Beyond that, at the outset, there was some mutual antagonism and posturing; the scientists assuming MBAs only care about the bottom line, and the MBAs thinking projects would move along much more... View Details
- March 2018
- Article
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
By: Eva Ascarza, Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster Provost and Rom Schrift
In today’s turbulent business environment, customer retention presents a significant challenge for many service companies. Academics have generated a large body of research that addresses part of that challenge—with a particular focus on predicting customer churn.... View Details
Ascarza, Eva, Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster Provost, and Rom Schrift. "In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions." Special Issue on 2016 Choice Symposium. Customer Needs and Solutions 5, nos. 1-2 (March 2018): 65–81.
- 16 Dec 2016
- News
Kurt (MBA 1967) and Louise Wulff
It was the most important contributor to my professional achievements.” With a charitable remainder trust, the couple combined their long-term financial and tax planning objectives with their philanthropic... View Details
- Web
Turnarounds and Transformation - Course Catalog
advisors. Educational Objectives The focus of this course is the leader as a strategist, architect, decision maker, and change agent in a turnaround or transformation environment. This course will present... View Details
- 2018
- Working Paper
Hot or Not? What Makes Product Categories Attractive to Fair Trade and Eco-labeling Organizations
By: Kristin Sippl
This paper probes extant theory on product diversification in the empirical realm of fair trade and eco-labeling organizations (i.e., certification organizations). While much is known about diversification in for-profit firms, less is known about the more complex... View Details
Keywords: Hybrid Organizations; Fair Trade; Eco-labeling; Goods and Commodities; Diversification; Strategy
Sippl, Kristin. "Hot or Not? What Makes Product Categories Attractive to Fair Trade and Eco-labeling Organizations." Harvard Business School Working Paper, No. 19-023, September 2018. (Work in Progress.)
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
policy, with a Pareto‐efficient objective that trades off this principle and conventional utilitarianism, is simulated using conventional constraints and methods. A wide range... View Details
Keywords: Dina Gerdeman
- Article
Alfred D. Chandler: His Vision and Achievement
Among historians, Alfred Chandler's influence is by far the greatest, as he has affected economics, sociology, and business administration. Chandler never took short cuts, never stinted, and never published until he was satisfied that he had done his very best.... View Details
Keywords: Goals and Objectives; Mission and Purpose; Success; Books; Demand and Consumers; Power and Influence; Economic Growth; Ethics; Knowledge Sharing; Product Positioning; Market Transactions; Fair Value Accounting
McCraw, T. K. "Alfred D. Chandler: His Vision and Achievement." Business History Review 82, no. 4 (Winter 2008).
- 29 Jul 2002
- Research & Ideas
Time Pressure and Creativity: Why Time is Not on Your Side
set clear goals while allowing freedom in meeting the goals, and serve as good work models); and organizational encouragement (like conversations about ideas across the... View Details
- 04 Mar 2010
- Working Paper Summaries