Publications

March 2012 (Revised September 2012)
Case

INRIX

By: Lynda M. Applegate and Ryan Johnson

Since its founding in 2004, INRIX, a leading global provider of traffic information and driver services, had received four rounds of financing from leading venture capital (VC) firms and by 2012 had been cash flow positive for the past six quarters. Its founder, Bryan... View Details

Keywords: Entrepreneurship; Leadership; Business Growth and Maturation; Business Exit or Shutdown; Business Startups; Organizational Structure; Mobile and Wireless Technology; Competitive Strategy; Information Technology Industry; Service Industry; Washington (state, US)

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

The book Capitalism at Risk first appeared in 2011. The problems it identified with social inequality, global trade strife, and environmental degradation have only accelerated by 2020. The new edition of Capitalism at Risk, subtitled How Business Can Lead, is expanded... View Details

Keywords: by Martha Lagace

March 2013
Teaching Note

Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV) (TN)

By: Ray A. Goldberg and Matthew Preble

In December 2012, Hans Jöhr, Nestlé's head of corporate agriculture, was preparing to meet with the company's board of directors to discuss its vision for the future related to sustainable agriculture. Nestlé's continued success depended on its ability to access the... View Details

Keywords: Sustainability; Sustainability Management; Agribusiness; Environmental Sustainability; Food; Nutrition; Agriculture and Agribusiness Industry

04 Oct 2011
First Look

First Look: October 4

types of divergent organizational change are likely to be undertaken by individual actors with different profiles in terms of social position within the field and the organization. Should You Have a Global Strategy? Authors:C. Carr and... View Details

Keywords: Sean Silverthorne

23 Jul 2012
Research & Ideas

Book Excerpt: ‘Talk, Inc.’

structure, and as frontline employees become more pivotally involved in value-creating work, lateral and bottom-up communication comes to be no less important than top-down communication. Third, there is global change. As workforces... View Details

Keywords: Re: Boris Groysberg

18 Sep 2007
First Look

First Look: September 18, 2007

activity to distance themselves from competitors. Microfinance: Business, Profitability, and the Creation of Social Value Author:Michael Chu Publication:Chap. 28 in Business Solutions for the Global Poor: Creating Social and Economic... View Details

Keywords: Martha Lagace

September 2000
Case

Novartis Agricultural Discovery Institute (A)

Steve Briggs, a PhD biologist, is asked to propose a strategy to take global life-science giant Novartis into the rapidly expanding field of plant genomics. View Details

Keywords: Design; Plant-Based Agribusiness; Genetics; Infrastructure; Biotechnology Industry; Agriculture and Agribusiness Industry

12 Dec 2006
First Look

First Look: December 12, 2006

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207041 Clinical Change at Intermountain Healthcare Harvard Business School Case 607-023 Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607023 DLA Piper: Becoming a View Details

Keywords: Martha Lagace

October 2000 (Revised November 2001)
Case

Garage.com (A)

By: Dorothy A. Leonard and Elizabeth Kind

Silicon Valley's Garage.com matches venture capital and corporate angel investors with high-tech start-ups that are looking for early stage funding. As a Web-based service, Garage.com fields inquiries from entrepreneurs and investors around the world, and is eager to... View Details

Keywords: Business Startups; Corporate Strategy; Business Growth and Maturation; Venture Capital; Investment; Internet and the Web; Expansion; Operations; Corporate Entrepreneurship; Global Strategy; Technological Innovation; Brands and Branding; Information Technology Industry

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November 2012
Case

The Universalization of L'Oréal

By: Rajiv Lal and Carin-Isabel Knoop

In 2010, half of the world's cosmetics sales came from the so-called emerging markets for the first time; L'Oréal opened three new subsidiaries, in Egypt, Pakistan, and Kazakhstan; and the Paris, France-based cosmetics and personal care powerhouse declared its... View Details

Keywords: Retailing; Marketing; Cosmetics Industry; L'Oreal; India; R＆D; Globalization; Product Development; Research and Development; Emerging Markets; Retail Industry; Latin America; Asia; Middle East

February 1997
Case

Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A) (Abridged)

By: Louis T. Wells Jr.

A large, lucrative power plant is negotiated for construction/operation by an American power company in India's evolving privatized power sector. The process of incorporating the project is captured in this case. The American company will own and operate the plant in... View Details

Keywords: Factories, Labs, and Plants; Transition; Energy Generation; Construction; Cross-Cultural and Cross-Border Issues; Emerging Markets; Negotiation Process; Production; Privatization; Energy Industry

Article

When the Name Is the Game

By: Marco Bertini, John Gourville and Elie Ofek

In Romeo and Juliet, the fair maiden asks, "What's in a name?" When it comes to marketing next-generation products for the global marketplace, we have done extensive research and found that names can play an enormous role in a product's success. View Details

Keywords: Next-generation Products; Product Development; Brands and Branding; Marketing; Global Range

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October 2000 (Revised November 2005)
Case

Li & Fung (A): Internet Issues

By: F. Warren McFarlan and Fred Young

This case looks at the issues facing a Hong Kong-based trading company, which links hundreds of factories in India and Asia with major customers like Gap and the Limited in Europe and in the United States. The company has recently launched a dot-com operation to allow... View Details

Keywords: Information Technology; Internet and the Web; Multinational Firms and Management; Distribution Channels; Logistics; Networks; Markets; Supply Chain; Retail Industry; Hong Kong; India; Europe; United States

22 Mar 2024
Research & Ideas

Open Source Software: The $9 Trillion Resource Companies Take for Granted

What does it take to put a price tag on open source software (OSS), a resource so critical to the global economy that some 96 percent of commercial programs include some code created, tinkered with, or distributed for free by... View Details

Keywords: by Rachel Layne; Computer; Information Technology; Technology

May 1993 (Revised January 1994)
Case

Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant

By: Robert H. Hayes

Cummins Engine Co. is starting up production of diesel engine crankshafts in its plant in central Mexico. This operation requires much tighter tolerances than any product previously produced at the plant, and the young (recent MBA) manager who is in charge of the... View Details

Keywords: Decision Choices and Conditions; Production; Cross-Cultural and Cross-Border Issues; Emerging Markets; Problems and Challenges; Industrial Products Industry; Mexico; Alabama

September 1994 (Revised September 1994)
Case

Acer Group, The: Vision for the Year 2000

By: D. Quinn Mills and Richard C. Wei

In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers,... View Details

Keywords: Mission and Purpose; Goals and Objectives; Management Analysis, Tools, and Techniques; Organizational Structure; Global Strategy; Multinational Firms and Management; Experience and Expertise; Marketing Strategy; Production; Rank and Position; Business Strategy; Capital; Computer Industry; Japan

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September 2007 (Revised June 2008)
Case

Food Security and The Church of Jesus Christ of Latter-day Saints

By: Ray A. Goldberg and Eliot Sherman

The Mormon Church focuses on self-reliance and being prepared for emergencies. Part of their program encourages each member of the Church to have a reserve food supply on hand at all times. Given U.S. and global food stock levels, is the Church program a good model for... View Details

Keywords: Food; Globalized Markets and Industries; Crisis Management; Logistics; Programs; Religion; United States

July 2025
Case

ICARE: Frontline Leadership at Michelin

By: Hubert Joly and Emilie Billaud

In 2025, Michelin CEO Florent Menegaux reflected on the company’s transformation since taking the helm in 2019. Amid a volatile global landscape marked by inflation, rising competition, and geopolitical and sustainability pressures, Michelin had achieved strong... View Details