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  • March 2016 (Revised May 2018)
  • Case

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth
On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details
Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Information Technology; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Internet and the Web; Mobile and Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
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  • 18 Jan 2022
  • Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

it to start a competing cola company today, could he really compete with Coca-Cola? Assuming he could overcome the decades of accumulated brand loyalty among Coca-Cola customers, there are a lot more trade secrets he would need steal from... View Details
Keywords: by Kristen Senz; Technology
  • Web

Historical Data Visualization - Business History

Historical Data Visualization To facilitate understanding the history of global capitalism in its broad societal context, this tool provides historical data on broad economic, social and political trends both View Details
  • 09 Apr 2007
  • Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

self-declared programs: You claim to have adopted it, and so you have. Even fairly famous codes are structured this way, including the CERES Principles and the United Nations Global Compact. A decade ago, self-declaring that your firm has... View Details
Keywords: by Martha Lagace
  • 13 Jun 2017
  • First Look

First Look at New Research and Ideas, June 13

Monsanto Monsanto CEO Hugh Grant must guide his global agribusiness technology company into an uncertain future where food security, food safety, sustainability, and climate change will all impact the global... View Details
Keywords: Sean Silverthorne
  • Web

Online Entrepreneurship & Innovation Courses | HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details
  • Web

Winners & Runners-Up | New Venture Competition

embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion experience at the lowest prices in the Middle East.... View Details
  • Web

The Art of American Advertising: 1865 - 1910

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • 01 Jun 2023
  • News

Buy Big, Sell Small

If you live in a rural village or small city in India and run low on toothpaste, rice, or cooking oil, you’ll likely visit your local kirana, the equivalent of a US neighborhood variety store and a mainstay of the country’s $932 billion retail economy. The shops are... View Details
Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

get these reports immediately, so you can actually fine-tune an online campaign in real time." Law is the cofounder of Russell Reynolds Global Internet Practice. He previously served as founder and CEO of an interactive View Details
Keywords: by Susan Young
  • 03 Aug 2010
  • First Look

First Look: August 3

Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog View Details
Keywords: Martha Lagace
  • November 2008 (Revised October 2012)
  • Case

Nestle

By: David E. Bell and Mary Louise Shelman
In April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's... View Details
Keywords: Globalized Firms and Management; Globalized Markets and Industries; Leadership Style; Growth and Development Strategy; Brands and Branding; Organizational Culture; Agriculture and Agribusiness Industry
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  • 12 Apr 2011
  • First Look

First Look: April 12

Publications Impacto Histórico de la Globalización en Argentina y Chile: Empresas y Empresarios (The Historical Impact of Globalization in Argentina and Chile: Enterprises and Entrepreneurs) Authors: Geoffrey Jones and Andrea Lluch, eds.... View Details
Keywords: Sean Silverthorne
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

the opportunity and switching cost of domestic standards are relatively low. We do not find evidence that levels of and expected changes in foreign trade and investment flows in a country affect its adoption decision; thus, we cannot confirm that IFRS lowers... View Details
Keywords: Martha Lagace
  • 21 Apr 2015
  • First Look

First Look: April 21

relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • Web

HBS Entrepreneurship Summit - Alumni

in addition to valuable connections that will move it in a strong direction. In a collaborative learning environment, attendees gained access to the latest thinking around rapidly changing global dynamics affecting entrepreneurship and... View Details
  • 25 Apr 2024
  • News

Origin Stories

some of the personal details of how and where they grew up—and how that shaped the person they are today. Photos by Susan Young READ MORE Julia Hanna: John Hess (MBA 1977) is CEO of Hess Corporation, a global independent energy company... View Details
  • Web

Historical Data & Sources - Business History

Statistique Agricole , various years Download Data Set in Excel Boston Consulting Group “A Truly Global Firm,” BCG website Map created by John Regan, MBA 2016 Download Data Set in Excel Broadband Subscriptions per 100 People The World... View Details
  • Web

Faculty - Race, Gender & Equity

Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer... Julie Battilana Joseph C. Wilson Professor of Business Administration... View Details
  • 22 Sep 2022
  • News

The Beauty Guide

Courtesy Michelle Freyre Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at... View Details
Keywords: Maureen Harmon