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  • Web

Winners & Runners-Up | New Venture Competition

Health helps doctors select the healthiest embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion... View Details
  • 13 Jun 2017
  • First Look

First Look at New Research and Ideas, June 13

Monsanto Monsanto CEO Hugh Grant must guide his global agribusiness technology company into an uncertain future where food security, food safety, sustainability, and climate change will all impact the global... View Details
Keywords: Sean Silverthorne
  • Web

Online Entrepreneurship & Innovation Courses | HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details
  • 03 Aug 2010
  • First Look

First Look: August 3

Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog View Details
Keywords: Martha Lagace
  • Web

The Art of American Advertising: 1865 - 1910

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • 01 Nov 2011
  • First Look

First Look: Nov. 1

this time. Read the article: http://hbr.org/2011/11/social-strategies-that-work/ar/1   Working PapersCarbon Tariffs: Impacts on Technology Choice, Regional Competitiveness, and Global Emissions Authors:David F. Drake Abstract Carbon... View Details
Keywords: Sean Silverthorne
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

get these reports immediately, so you can actually fine-tune an online campaign in real time." Law is the cofounder of Russell Reynolds Global Internet Practice. He previously served as founder and CEO of an interactive View Details
Keywords: by Susan Young
  • 12 Apr 2011
  • First Look

First Look: April 12

Publications Impacto Histórico de la Globalización en Argentina y Chile: Empresas y Empresarios (The Historical Impact of Globalization in Argentina and Chile: Enterprises and Entrepreneurs) Authors: Geoffrey Jones and Andrea Lluch, eds.... View Details
Keywords: Sean Silverthorne
  • November 2008 (Revised October 2012)
  • Case

Nestle

By: David E. Bell and Mary Louise Shelman
In April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's... View Details
Keywords: Globalized Firms and Management; Globalized Markets and Industries; Leadership Style; Growth and Development Strategy; Brands and Branding; Organizational Culture; Agriculture and Agribusiness Industry
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  • Web

Brian Kenny | About

Brian Kenny Bio Brian Kenny is the Chief Marketing and Communications Officer (CMCO) at Harvard Business School. He has led marketing and communications work for several global institutions. As the School’s first CMCO, Brian has oversight... View Details
  • 21 Apr 2015
  • First Look

First Look: April 21

relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

the opportunity and switching cost of domestic standards are relatively low. We do not find evidence that levels of and expected changes in foreign trade and investment flows in a country affect its adoption decision; thus, we cannot confirm that IFRS lowers... View Details
Keywords: Martha Lagace
  • Web

HBS Entrepreneurship Summit - Alumni

in addition to valuable connections that will move it in a strong direction. In a collaborative learning environment, attendees gained access to the latest thinking around rapidly changing global dynamics affecting entrepreneurship and... View Details
  • May 2018
  • Case

Inditex: 2018

By: John R. Wells and Gabriel Ellsworth
In 2018, Inditex, based in Spain, was the largest specialist fashion retailer in the world, generating sales of $31.5 billion in 2017 from a portfolio of eight retail brands selling through a total of 7,475 stores located in 96 countries and from websites in 49... View Details
Keywords: Fashion; Succession; IPO; Competition; Initial Public Offering; Multinational Firms and Management; Management Succession; Growth and Development Strategy; Competitive Strategy; Apparel and Accessories Industry; Retail Industry; Fashion Industry
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  • Web

Historical Data & Sources - Business History

Statistique Agricole , various years Download Data Set in Excel Boston Consulting Group “A Truly Global Firm,” BCG website Map created by John Regan, MBA 2016 Download Data Set in Excel Broadband Subscriptions per 100 People The World... View Details
  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

imminent new product and pricing plans, as well as its existing brand power, could greatly hamper AMD's growth and thwart its new initiatives—which included opening up its architecture for end users to customize and recast its View Details
Keywords: Martha Lagace
  • 22 Sep 2022
  • News

The Beauty Guide

Courtesy Michelle Freyre Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at... View Details
Keywords: Maureen Harmon
  • 01 Jun 2023
  • News

Buy Big, Sell Small

brands and SKUs,” she says. Shruti, who graduated at the top of her class at the Indian Institute of Technology and had experience in consulting and impact investing, came to HBS to gain the skills to launch an India-based impact... View Details
Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade
  • 28 Jan 2008
  • Research & Ideas

Billions of Entrepreneurs in China and India

that they can leverage both countries symbiotically. Second, conduct a series of experiments. An entrepreneur has to make many decisions: how much money to sink in, whether to partner, how to work with relevant government or regulatory entities, whether to invest in... View Details
Keywords: by Martha Lagace
  • 17 Aug 2009
  • Research & Ideas

Quantifying the Economic Impact of the Internet

brand or product Website (61 percent); paid bills (56 percent); watched a video clip (51 percent); used a price comparison site (50 percent); listened to an audio clip (44 percent ). “Social networks and the easy connections they... View Details
Keywords: by John Quelch; Advertising; Publishing